283rd period
Branding activities
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1
❒The 2024 Lushan Yunwu Tea Culture and Tourism Festival will be held
From April 26th to 28th, the 2024 Lushan Yunwu Tea Culture and Tourism Festival was held in Lushan, Jiangxi. The activities carried out the "Xunwu Lushan - Lushan Famous Tea Exhibition", "Tea Tourism Integration Forum under the overall development of the three teas", and the "China Tea Cup" International Dingcheng Tea King Competition (Lushan Yunwu Tea Special) and other contents, taking multiple measures to tell the vivid story of tea culture and ecological tourism, promote the construction of a new pattern of "tea tourism integration", and expand and strengthen the Lushan Yunwu tea industry, and continuously improve the exposure, reputation and influence of Lushan tea tourism.
Source: Lushan, China release
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2
❒The 2024 Huangshan Tea Party and Xiuning Organic Tea Culture Festival will be held
On April 23, the 2024 Huangshan Tea Party and Xiuning Organic Tea Culture Festival was held in Huangshan, Anhui Province. This event will carry out the release of the declaration on the cooperation of the tea industry in the Golden Triangle of China's green tea, the signing of the project cooperation agreement, the promotion of the tea tourism check-in place, the awarding ceremony, etc., to further strengthen the exchanges and cooperation in the Golden Triangle of China's green tea, promote the coordinated development of the regional tea industry, launch the brand of the Golden Triangle of green tea, and boost the green economic development of Xiuning County.
Source: Aixiuning
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3
❒The 2024 Hanjiang River Basin Tea, Culture and Tourism Integration Development Conference will be held
On April 20, the 2024 Hanjiang River Basin Tea Culture and Tourism Integration Development Conference was held in Xiangyang, Hubei. This event carried out seven major exhibition and exchange activities, including the appraisal meeting, the green development summit of the tea industry in the Hanjiang River Ecological Economic Belt, and the opening of the high-fragrance tea origin trading market in the Hanjiang River Basin, vigorously promoting the integrated development of agriculture, culture and tourism represented by tea culture and tourism, polishing the Xiangyang tea brand, doing a good job in the overall development of the "three teas", and promoting the integration, collaboration and linkage development of the tea industry in the Hanjiang River Basin, and jointly composing a beautiful picture of "lucid waters and lush mountains are invaluable assets".
Source: Style Xiangyang
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4
❒ The national promotion activity of Chutian good tea was held along the coast
On April 20, the coastal expedition ceremony of Chutian good tea national promotion activity was held in Wuhan, Hubei. It is reported that the coastal tour of Chutian good tea will last until May 22, and the team will go deep into 17 key cities such as Wuhan, Nanning, Guangzhou, etc., to carry out full publicity and promotion around the theme of "Chutian Good Tea, Dongfeng Wanli", comprehensively expand the brand competitiveness and influence of Chutian good tea, promote the realization of the goal of 100 billion Hubei tea industry, promote in-depth communication and interaction between Hubei good tea and coastal economically developed areas, and work together to create a new pattern of mutually beneficial and win-win economic development.
Source: Hubei CPPCC
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5
❒ Protection and Inheritance - Jointly escort the holding of intangible cultural heritage and geographical indication activities
From April 18th to 19th, the Conservation and Inheritance - Jointly Escort Intangible Cultural Heritage and Geographical Indications activity was held in Xiangxi, Hunan. During the period, the "Memorandum of Understanding on the Protection of Intangible Cultural Heritage" was signed to strengthen the protection of the product brands protected by five national geographical indications, including Guzhang Maojian and Baojing Golden Tea, and promote the inheritance and development of Hunan tea culture.
Source: Hunan Daily
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6
❒ "'Tea and the World' - Elegant Collection - Qingdao Gifts" cultural exchange activity was held
On April 23rd, the cultural exchange activity of "'Tea and the World' - Qingdao Courtesy" was held in Berlin. The activities carried out the promotion of Laoshan tea culture, Laoshan tea art performances, Laoshan tea photo exhibitions, tea tasting, etc., to build a bridge of exchanges and mutual learning between Germany, China and Qingdao, and promote the in-depth development of friendship between the two peoples, so as to strengthen more exchanges and cooperation between the two countries in humanities, economy and trade, and promote Laoshan tea and Chinese tea to the world.
Source: China Cultural Center, Berlin
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7
❒ The 23rd Badachu Chinese Garden Tea Culture Festival and Ningde (Zherong Alpine White Tea, Shouning Black Tea) Cultural Week Press Conference was held
On April 25, the 23rd Badachu Chinese Garden Tea Culture Festival and Ningde (Zherong Alpine White Tea, Shouning Black Tea) Cultural Week Press Conference was held in Beijing. At the meeting, it was introduced that the cultural festival will be carried out from April 30th to May 5th, and will be held in various forms such as theatrical performances, tea fighting conferences, tea culture and local product exhibitions, high mountain tea knowledge lectures, tea art performances, youth festival poetry meetings, etc., to vigorously promote and promote Zherong alpine white tea and Shouning black tea, as well as the folk customs and intangible cultural heritage culture of eastern Fujian, so as to provide tourists with a good choice for the May Day holiday.
Source: Beijing Daily
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8
❒ The 2024 Xincheng International Tea Culture Tourism Season will be held
On April 21, the 2024 Xincheng International Tea Culture Tourism Season was held in Xi'an, Shaanxi. Focusing on the theme of "Spring Tea Fragrance and Charm of New Town", the event focused on the integrated development of "Tea Culture + Cultural Tourism + Commerce", and launched five sections of content and line products such as "Tea Yue New Town" and "Tea Hui New Town", which continued to shape the city's brand IP, stimulate the vitality of urban development, enrich the supply of tourism products, and demonstrate the unique charm of tea culture.
Source: Voice of Xi'an Cultural Tourism
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9
❒ The Rural Revitalization Empowerment Program entered the Qixingguan in Bijie, Guizhou and the 2024 Taiji Ancient Tea Culture Promotion Season was held
On April 21, the Rural Revitalization Empowerment Program entered the Qixingguan in Bijie, Guizhou and the series of activities of the 2024 Taiji Ancient Tea Culture Promotion Season was held in Bijie, Guizhou. The event carried out a series of activities such as the Rural Revitalization Survey, the "Hundred Cities Gathering" cloud exhibition, the "Pioneer Revitalization" super meeting room, and the "Rural Revitalization and Brand Empowerment" super meeting room to promote the construction and promotion of the "Taiji Ancient Tea" brand, promote the spread of Guizhou tea culture, and help rural revitalization with the tea industry.
Source: Weiqixingguan
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10
❒The 19th Laoshan Tea Festival and the 3rd Laoshan Tea Valley Rain Mining Festival were held
On April 20, the 19th Laoshan Tea Festival and the 3rd Laoshan Tea Valley Rain Mining Festival were held in Laoshan, Qingdao. The activities carried out the promotion of new standards for tea packaging, the release of Laoshan tea origin certification logo, the "Laoshan Creative Check-in Line" activity and the launching ceremony of the series of activities of the theme month of "Mountain and Sea Tea Fragrance and Drunk Wanggezhuang", etc., to empower the development of "characteristic industries + cultural experience + festival tourism" in Laoshan District with colorful tea cultural symbols, and inject new momentum into the regional brand of Laoshan tea, broaden the channels for tea farmers and tea enterprises to increase income and get rich, and the comprehensive integration of agriculture, culture and tourism.
Source: Laoshan Financial Media
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11
❒Xianfeng white tea brand promotion activities were held
On April 25, Xianfeng white tea brand promotion activity was held in Xianfeng, Hubei Province. During the period, the regional public brand of "Xianfeng White Tea" was officially released. At the same time, the activity carried out the signing of cooperation agreements, procurement agreements and other links, focusing on the brand promotion, international exchanges and cooperation, technical assistance, industrial planning, tea industry development and other aspects of the Xianfeng tea industry to carry out cooperation and exchanges, start the "Xianfeng white tea" regional public brand awareness, and promote the high-quality development of the Xianfeng tea industry.
Source: Xianfeng release
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12
❒ Zhejiang Province "Intangible Cultural Heritage Tea Space" Construction Symposium was held
On April 23, the Zhejiang Provincial Symposium on the Construction of "Intangible Cultural Heritage Tea Space" was held in Shangcheng, Zhejiang, at which the Intangible Cultural Heritage Department of Zhejiang Provincial Department of Culture and Tourism introduced in detail the construction standards, identification procedures and management specifications of "Intangible Cultural Heritage Tea Space". The participants visited the pilot unit "Elegant Collection Tea Study" in Hubin Street, Shangcheng District, and experienced the representative items of intangible cultural heritage such as ancient incense making, guqin performance, and tea ordering. The event is of great significance to promote the in-depth integration of tea culture with tourism, science and technology, and education, as well as to enhance the overall value of the non-heritage industry.
Source: Shangcheng Cultural Tourism
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13
❒ The hometown of China's Eagle Tea, the 2024 Wuxi Eagle Tea Cultural Tourism Consumption Festival, will be held
On April 23, the 2024 Wuxi Eagle Tea Cultural Tourism Consumption Festival, the hometown of China's eagle tea, was held in Wuxi, Chongqing. The unveiling ceremony, the issuance of the organic certification certificate of Eagle Tea, the release of the VI visual system of Wuxi Eagle Tea, the appointment of Wuxi Eagle Tea Industry Consultant and the sealing ceremony of Eagle Tea were held, integrating traditional and modern elements, presenting the essence of tea culture in a modern and diverse form, starting the brand awareness of Wuxi Eagle Tea, and promoting the inheritance and development of tea culture.
Source: Wuxi release
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14
❒The first "Gu Yumoss Tea Culture" and "Healthy Base Camp Silver Age Tea Brigade" activity was held
On April 21, the "First Guyu Moss Tea Culture" and "Healthy Base Camp Silver Age Tea Brigade" were held in Shiqian, Guizhou. At the event site, tea ceremony, melodrama of the birthplace of moss tea, tea guessing game, tea picking competition, tea brother back tea sister and other contents were staged in turn, deepening tourists' understanding of Shiqian moss tea culture in rich tea activities, so as to enhance the external influence of "the birthplace of moss tea" and sing the popularity and reputation of Shiqian moss tea brand.
Source: Wei Shiqian
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15
❒ The 2024 Jixi Jinshan Shiyu Tea Cultural Festival will be held
On April 21, the 2024 Jixi Jinshan Shiyu Tea Cultural Festival was held in Jixi, Anhui Province. The event carried out signing ceremonies, promotional film releases, characteristic song and dance performances, new product releases and other contents, further launched the regional brand of "Jinshan Shiyu", and injected new development momentum into the comprehensive integration of agriculture, culture and tourism to broaden the channels for tea farmers and tea enterprises to increase income and get rich.
Source: Jixi County Cultural Center
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16
❒ The "Eight Horses Tea Ceremony: The Road to Champions" tea party event was held
On April 20th, the "Eight Horse Tea Ceremony, Champion Road" tea party event was held in Xiamen, Fujian Province, and the Eight Horse Tea Industry had an in-depth dialogue with badminton world champions Lin Dan and Xie Xingfang. At the scene, the guests shared the stories of tea in their daily lives, and exchanged the growth and transformation and mental journey on the road to the champion from their own perspectives, using tea as a medium to deeply analyze the importance of the champion spirit, break the circle boundary between sports and tea, and promote the exchange and dissemination of tea culture.
Source: Eight Horse Tea Industry, Say Tea ShowCha
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17
❒ Huaxiangyuan's "Champion Moment Guobin Tea Season 2 Walk into Yunnan Xishuangbanna to Explore the Old Banzhang" event was held
On April 21st, Huaxiangyuan's "Champion Moment Guobin Tea Second Season Entering Yunnan Xishuangbanna to Explore the Secrets of Laobanzhang" activity was held in Xishuangbanna, Yunnan, which linked the government, several major authorities in the industry, Olympic champion Sun Yang, business elite Hurun and other forces to open the in-depth experience of Laobanzhang, deeply interpret the "five leading" advantages that Huaxiangyuan continues to lead on the road to champion, promote the spread of Laobanzhang culture, and help tea industry cooperation to achieve new development.
Source: Huaxiangyuan Tea Industry, ShowCha
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18
❒ "China Tea Seawall, Spring Fun Blooming" - the 70th anniversary of the establishment of China Tea Xiamen Spring Awakening Program was held
On April 21, the 70th anniversary of the establishment of China Tea Xiamen Spring Awakening Program was held in Xiamen, Fujian Province. On-site tastings, awards, painting spring fans, pot throwing games and other links were carried out to let more people know, love and drink tea with various forms of activities, activate tea culture, and promote the in-depth exploration of "tea +" integrated development.
Source: China Tea Seawall, Say Tea ShowCha
New tea
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19
❒ Tea Baidao was listed on the main board of the Hong Kong Stock Exchange
On April 23, Chabaidao was officially listed on the main board of the Hong Kong Stock Exchange with the stock code of 2555. HK。 According to the prospectus, the issue price of Chabaidao is HK$17.50 per share, a total of 148 million shares will be issued, and a total of HK$2.586 billion will be raised, which is currently the largest IPO of Hong Kong stocks in 2024.
Source: Interface News
The content of this article is summarized and sorted out by "Tea Media", please indicate the source for reprinting
Editor-in-charge / Lin Jie
Editorial Board Member / Wang Miaorong