Lushan cloud tea, the fragrance of tea floats all over the world. On April 26, the 2024 Lushan Yunwu Tea Culture and Tourism Festival opened in Lushan.
△ Opening ceremony (photo provided by the organizer)
The 2024 Lushan Yunwu Tea Culture and Tourism Festival relies on the rich tea resources of Lushan, with the theme of "Lushan Yunwu Tea, Tea Fragrance Floating in the World", and takes "Famous Mountain, Famous Spring, Famous Tea, Famous World" as the slogan, fully integrates the advantageous resources of Lushan Tea Tourism, and takes Lugu Valley Curtain Spring - the first spring in the world and Lushan Yunwu Tea as the tipping point, so that Lushan Yunwu Tea will become a new anchor for the transformation and upgrading of Lushan tourism. At the opening ceremony of the conference, a beautiful song "Cloud Tea Fragrance Floats in the World" kicked off the event.
△Tea theme performance (photo provided by the organizer)
Shao Jiusi, member of the Standing Committee of the Jiujiang Municipal Party Committee, Secretary of the Party Committee of the Lushan Administration Bureau, and Secretary of the Lushan Municipal Party Committee, said that there are Jiamu in Kuanglu Mountain, and good tea is produced in the clouds and mist of the high mountains. Taste Yunwu tea, taste is the quality of ingenuity, the prosperity of the industry, the beautiful landscape, the tea culture tourism festival is a good stage for tea lovers from all walks of life to meet friends with tea, to discuss the Tao with tea, to promote culture with tea, to promote tourism with tea, and to develop the industry with tea. We adhere to the concept of "agriculture as the base, tourism as the form, culture as the pulse, and tea as the medium", and sincerely invite everyone to taste a taste of cloud tea, take a look at the scenery of Lushan Mountain, use tea as a medium, exchange and cooperation, and join hands in the future to jointly promote the fragrance of Lushan cloud tea in the world.
△Shao Jiusi, Member of the Standing Committee of the Jiujiang Municipal Party Committee, Secretary of the Party Committee of the Lushan Administration Bureau, and Secretary of the Lushan Municipal Party Committee (Photo provided by the organizer)
Xiong Jinxi, deputy mayor of Jiujiang Municipal People's Government, said in his speech that looking back on the past, Lushan Yunwu Tea has a long history; based on the present, the development of Lushan Yunwu Tea is in full swing; looking forward to the future, Lushan Yunwu Tea Industry has a great future. Tea is a green industry and an industry that enriches the people. As the first of Jiangxi's "four green and one red", in the next step, we will thoroughly implement the spirit of General Secretary Xi Jinping's important instructions on "three teas as a whole", focus on digital empowerment, quality improvement, brand building, and tea tourism integration, and promote "small tea" to become a "big industry" and produce "high efficiency".
△Xiong Jinxi, Deputy Mayor of Jiujiang Municipal People's Government (Photo provided by the organizer)
Long Yuxiang, executive chairman of China International Culture Communication Center, said in his speech that Lushan Yunwu tea has a long history, beautiful tea mountains, tea forests and long history and culture of tea production, so that it has a natural advantage in promoting the excellent traditional Chinese tea culture to the world. General Secretary Xi Jinping attaches great importance to the development of the tea industry and the exchange of tea culture, and has made an important instruction of "three teas as a whole", hoping that the 2024 Lushan Yunwu Tea Culture and Tourism Festival can adhere to cultural empowerment, use tea as a medium to tell Chinese stories, and let the roots of traditional tea culture bloom into a brilliant flower of the times.
△ Long Yuxiang, Executive Chairman of China International Culture Communication Center (Photo provided by the organizer)
Under the joint witness of the on-site leaders and guests, the International Tea Committee (ITC) awarded Lushan City the title of "World Famous Tea Spring", and the International Tea Committee entrusted the member unit Yang Wenming, vice president of Shenzhen Huajuchen International Convention and Exhibition Group, to award the plaque on behalf of the member unit, and Liu Yongan, deputy director of the Standing Committee of the Lushan Municipal People's Congress, received the plaque as a representative of Lushan City.
△ Awarding Ceremony of "World Famous Tea and Famous Springs" (Photo provided by the organizer)
"Lushan Yunwu Tea Enters the National Star Teahouse" The signing ceremony of strategic cooperation was successfully held, Zhong Wei, director of the leading group for the development of Lushan Yunwu Tea Industry, and Zhang Heng, the teahouse industry office of the Commercial Catering Service Industry Development Center, jointly completed the signing ceremony; Lushan Yunwu Tea Industry Group and Qingchali reached a strategic cooperation in the research and development of new tea drinks, and Li Chunsheng, chairman of Lushan Yunwu Tea Industry Group Co., Ltd., and Li Chuhe, chairman of Jiangxi Jinchu Enterprise Management Service Co., Ltd., jointly completed the signing ceremony; Subsequently, it was announced on the spot that Jiujiang Lushan Yunwu Tea Farm was awarded the "China Time-honored Brand" enterprise.
△ Signing ceremony (photo provided by the organizer)
The award ceremony of the "China Tea Cup" International Dingcheng Tea King Competition (Lushan Yunwu Tea Special) was held at the opening ceremony, and the 2024 Lushan Yunwu Tea Culture and Tourism Festival joined hands with the industry's top authoritative institutions to create an industry benchmark event. 15 tea samples from Yangshi Tea Factory, Dachun Township, Xiushui County, Lushan Agricultural Reclamation Tea Industry Co., Ltd., Jiujiang Yilian Tea Industry Comprehensive Development Co., Ltd. and other enterprises won the gold medal.
Long Yuxiang, Executive Chairman of the China International Culture Communication Center, took the stage to present awards to the winners of the Special Gold Award; Shao Jiusi, member of the Standing Committee of the Jiujiang Municipal Party Committee, Secretary of the Party Committee of the Lushan Administration Bureau, and Secretary of the Lushan Municipal Party Committee, took the stage to present awards to the winners of the Green Tea Gold Award; and Xiong Jinxi, Vice Mayor of the Jiujiang Municipal People's Government, took the stage to present awards to the winners of the Black Tea Gold Award.
△ Award ceremony (photo provided by the organizer)
At the opening ceremony, Shao Jiusi, member of the Standing Committee of the Jiujiang Municipal Party Committee, Secretary of the Party Committee of the Lushan Administration Bureau, and Secretary of the Lushan Municipal Party Committee; Xiong Jinxi, Vice Mayor of the Jiujiang Municipal People's Government; Yang Zhijin, Vice Chairman of the Education, Science, Culture, and Health Committee of the 13th National People's Congress, Deputy Secretary of the Party Leadership Group and Vice Minister of the Ministry of Culture; Liang Chaoping, member of the Party Leadership Group and member of the Chinese Calligraphers Association, Wan Xiaochun, former president of Anhui Agricultural University and director of the State Key Laboratory of Tea Biology and Resource Utilization, and Wang Xiaohong, president of the Jiangxi Tea Industry Federation, took the stage to jointly plant the saplings of hope and jointly announced the official opening of the 2024 Lushan Yunwu Tea Culture and Tourism Festival.
△Opening ceremony (photo provided by the organizer)
After the opening ceremony, the leading experts went to the Lushan Tea Science Research Institute to visit and inspect the detailed data of Lushan tea planting area, output level, sales channels, etc., watch the tea processing technology and process on the spot, understand the quality standards and testing methods of tea, and deeply discuss the development status and potential of the tea industry in Lushan area.
It is worth mentioning that the organizing committee also planned the "Xunwu Lushan - Lushan Famous Tea Exhibition" in Donglin Ancient Town, Hot Spring Town, Lushan City. The exhibition will set up four theme exhibition areas: Lushan Yunwu Tea Area, Lushan Famous and High-quality Agricultural Products Zone, Tea Deep Processing Zone, and Tea Packaging and Utensils Zone, which will continue to be exhibited until April 28. More than 300 national professional buyers and representatives of star-rated teahouses gathered in Lushan, and the scene was crowded, dazzling, and overflowing with the fragrance of tea.
△Exhibition site (photo provided by the organizer)
In the afternoon of the same day, the "three teas" overall development and tea tourism integration forum was held in the conference hall on the second floor of the Emerald Holiday Hotel, Shao Jiusi, member of the Standing Committee of the Jiujiang Municipal Party Committee, Secretary of the Party Committee of Lushan Administration Bureau, Secretary of the Lushan Municipal Party Committee, Wan Xiaochun, former president of Anhui Agricultural University and director of the State Key Laboratory of Tea Biology and Resource Utilization, Zheng Qiang, a well-known scholar and Qiushi Distinguished Professor of Zhejiang University, Wang Xiaohong, President of Jiangxi Tea Industry Federation, Director of CARD China Agricultural Brand Research Center of Zhejiang University, Hu Xiaoyun, President of Zhejiang Sustainable Agriculture Brand Research Institute, Cheng Jian, Deputy Secretary of Lushan Municipal Party Committee, Hu Weidong, President of Jiujiang Tea Industry Association, Duan Dandan, leader of the National Rural Credit Center and Tea Industry Digitalization Research Group, Song Zhilong, President of Jiujiang Expert Association, Li Chuhe, founder of Light Tea Brand, and Xiang Fei, General Manager of Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd., attended the event. The forum focused on the four major directions of "tea culture, tea industry, tea science and technology, and tea tourism", helping to explore a new pattern of high-quality development of Lushan tea tourism.
△Forum site (photo provided by the organizer)
In addition, from April 26th to 28th, the series of activities of "Leisurely Lushan and Tea Spring Double Show" will be held at the same time. More than 300 national professional buyers, representatives of the tea house industry and media representatives gathered in Lushan City to walk into the Lushan Yunwu Tea Cultural Tourism Demonstration Site, and on April 27, the second "Tea Holy Grail" Tea Art Competition will be held to participate in the tea art event and feel the charm of Chinese tea art aesthetics. On April 28th, the second "Tea Holy Grail" handmade tea skills competition will be held, and the handmade tea makers of Lushan Yunwu Tea will be invited to compete on the same stage, inherit the spirit of craftsmen, and stage a peak showdown.
△ "Leisurely Lushan Tea Spring Double Show" Spring Tea Lushan Tour Site (Photo provided by the organizer)
The event is new and exciting. It is reported that the 2024 Lushan Yunwu Tea Culture and Tourism Festival will last until April 28.
Editor / Yao Yiling
Editorial Board Member / Wang Miaorong