A few days ago, the 34th Qingdao International Beer Festival Travel Dealer Promotion Conference and Qingdao West Coast New Area Summer Cultural Tourism Product Launch Conference with the theme of "HAPPY West Coast Happy Beer Festival" was held, promoting Qingdao International Beer Festival tourism product routes and summer cultural tourism products in the West Coast New Area to 300 travel agents across the country for the first time.
The quality has been improved in an all-round way
The Oktoberfest invites you to "hi beer" for a summer
This year's Oktoberfest will be held from July 19th to August 11th in Golden Beach Beer City, which will fully demonstrate the urban charm of the new district's "happy and beautiful life in the new era". On the basis of continuing to enter the park free of charge, we will increase the efforts to benefit the people, open special tourist trains and through trains, and build tourism distribution centers and tourist bus parking lots to provide tourists with higher quality services; For the first time, the opening and closing ceremonies were commercialized, and the theme lantern group was newly created, the light show, fireworks show, and light and shadow show were upgraded, and large-scale drone performances were introduced, bringing an unprecedented visual feast to visitors; Set up 9 brand beer tents, comprehensively improve the quality of hardware facilities, beer, catering, performing arts, atmosphere and other five aspects, meet the all-weather operation conditions, launch exclusive beer, plan diversified and international performance activities around "beer + music", and launch different programs in different time periods.
In addition, a series of leisure sections such as immersive NPC interaction points, "Colorful Beer City" light and shadow show, "Super PENG" beer drinking wall, wine king competition, beer joy goddess, sports interactive stage and so on are also set up in the beer city to provide tourists with a gluttonous feast.
The service is fully upgraded
One-day and half-day packages are available
Previous Oktoberfest festivals have been constantly innovating in terms of content and services, with the aim of bringing visitors a new experience.
At the promotion meeting, Qingdao International Beer Festival (Golden Beach Beer City) one-day and half-day tour packages were released.
Among them, the one-day package starts with a visit to the Beer Culture Museum to learn about beer culture and the history of the beer festival; Go to Uncle Harry's base camp, Uncle Harry's study, and the International Beer Market to experience different leisure formats; Enjoy lunch at Uncle Harry's Craft Food Garden or Fenghuangli Casual Food Block; Taste craft beer at "Super PENG" and feel the taste feast brought by 300 craft breweries; Follow the art parade performance teams such as the Girls' Honor Guard, the Mascot Doll Air Film, and the Wine Lady Performance Team, and interact with the NPCs in the park; Go to the center stage to watch the "wine show" and experience the beer culture and international style audio-visual feast; Party in the beer tent, indulge in good food and drink beer; Watch the Avenue of Stars light and fireworks show, naked-eye 3D, wall light and shadow show, sports activities, wine king competition, etc.
In addition to arriving at Beer City at noon on the same day and having lunch in the beer tent, the half-day tour package has as many experience items as the one-day tour package. The new tour mode integrating culture, experience, performance, food and drink can allow guests from all over the world to enjoy the refreshment of beer and have a deeper understanding and feel the charm of the beer festival.
In terms of serving tourists, this year's Oktoberfest will also be fully upgraded. Build a tourism distribution center in the West Coast New Area, with functions such as official cultural and creative retail, tourism package exhibition and sales, and tourist consulting services. Reasonable planning of tourist bus parking lots and special lanes to ensure the smooth entry of tourists into the city during the beer festival. In addition, the beer festival will also strengthen the linkage with various cultural, tourism and sports resources, and implement parking fee credit activities such as monthly tickets for scenic spots in Shandong Province. Develop the Golden Beach Beer City comprehensive service applet and Qingdao Yanxuan online mall to provide citizens and tourists with services such as park guides, online malls, and QR code scan settlement.
Enrich the product supply
Featured cultural tourism routes to the west coast
In order to enrich the supply of cultural tourism products, the West Coast New Area excavates and integrates various tourism resources and products in the area, plans to create characteristic cultural tourism routes, and sincerely invites travel agents and tourists to come to the West Coast New Area to experience the unique charm of the "drunken West Coast".
It is reported that the characteristic cultural tourism routes include fashionable coastal one-day tours, colorful weekend two-day tours, and quality vacation three-day tours to meet the needs of citizens and tourists for short-distance tours, weekend tours, outings, and vacation tours.
01 Fashionable coastal day trip
West Ring Road
Go to Qingdao Film Museum to feel the glorious history of the birth of film in the past century, and start a journey of light and shadow dreams; Check in Starlight Island, covering star-rated hotels, yacht clubs, grand theaters, bar streets and other formats, full of romance; Surrounded by mountains and seas, TAG Xihai Art Museum presents high-quality exhibitions of tradition and contemporary; Huandao Road, one of the most beautiful sea roads in China, has an excellent view of the coastal line; The golden sand beach is clear and flat, and the sand is as fine as powder, and it has the reputation of "Asia's first beach"; In Qingdao's first national tourism and leisure block, the all-beach beer city, enjoy the refreshing joy of "beer +"; Enjoy the 360-degree panoramic show "Qingdao on the Sea" at the Phoenix Island Art Center, enjoy a shocking sensory experience, and the integration of art and tourism is more exciting.
02Colorful weekend two-day tour
琅琊台景区
After swimming in the fashionable coastal one-day route, the next day in Qingdao Forest Wildlife World to experience the fun of people and animals sharing nature and harmonious coexistence; Go to the Qingdao Shell Museum, which is built by the sea, to admire precious shells from all over the world; In the naval park, the military culture color and natural landscape are integrated, there are blue seas and blue skies, beautiful green mountains, long beaches, and spectacular ships; In the Langya Brewing Craft Intangible Cultural Heritage Experience Base, feel the modern inheritance of traditional crafts; In the Bright Moon Seaweed World, witness the legend of a "small seaweed" derived into various industrial forms; In Qingdao Langyatai Scenic Area, you can take the stage and look into the long, thick and splendid Langya culture; In Aduo Huayu, you can taste the simple and natural living state, and meet a better life unexpectedly.
03Quality three-day vacation
Lingshan Island
On the third day of quality vacation, you can feel the slow pace of relaxation in the pastoral complex in Yangjiashan and start a journey to embrace the countryside; Come to Qingdao Mangrove Resort World to enjoy the sun, sand and sea breeze, and start a new life of seaside vacation; Lingshan Island, the country's first "carbon-negative island", experience the island life style.
In addition, you can also go to popular tourist destinations such as City Balcony Scenic Area, Dazhu Mountain Scenic Area, Silver Beach, Tangdao Bay Coastal Park, and Yellow Box Art Museum to unlock more travel options.
The 360-degree panoramic show "Qingdao on the Sea", the Time and Space Art Digital Industrial Park, as well as hotels, homestays, food streets, and shopping malls in the new area were also introduced. The 2024 Qingdao West Coast New Area summer tourism routes were introduced, including "Beer City Refreshing Tour", "Cool Summer Vacation Tour", "Ecological Sightseeing Tour", "Charm of Light and Shadow Check-in Tour" and "Light of Literature and Art In-depth Tour", focusing on Golden Beach Beer City, Qingdao Oriental Movie Metropolis and coastal first-line respectively, integrating and connecting coastal beaches, ecological scenic spots, characteristic museums and art galleries and other characteristic high-quality resources, bringing tourists a colorful new way to play summer tourism.
(Editor: L, this article is published and produced by West Coast, from the official account of West Coast Cultural Tourism and Qingdao Golden Beach Beer City, please indicate the source for reprinting)