The "May Day" holiday has activated a new "night" state of consumption, and "night travel, night food, and night shopping" together constitute a new picture of the "night economy". In the context of the booming night economy, the public's demand for food and beverages is increasing, and many specialty drinks are popular among young people, according to NIQ research, "better experience" and "super cost-effective" are the top two considerations for consumers when choosing to buy drinks.
As the main consumer group, the preferences of young people determine the consumption trend of the night economy. Driven by lifestyle, eating habits and the spirit of exploring new things, young consumers usually like to try new things, pursue more individuality and uniqueness, and are not satisfied with traditional and single flavors for the choice of beverage tastes, but are more willing to try a variety of new and unique flavors.
It is under this trend that Dayao Beverage has become the "best drink" for many consumers to drink in the night market with a rich product category, bringing consumers a good experience of high quality-price ratio. For example, in night travel and entertainment, there is a functional drink energy coffee blessing, coffee energy flavor drink is smooth and delicate, coffee flavor is rich, and it can quickly replenish energy; Enjoy the food in the night market, there are classic carbonated products of Dayao drinks as a good partner for food, Dayao guests integrate honey, fruit aroma and unique flavor of carbonated drinks, Dayao Orange is a rich orange flavor, Dayao Liai has a sweet lychee fragrance, and the newly launched pineapple flavor soda is sweet and sour, so that bubbles and fruity aroma burst out in the mouth at the same time, hot and refreshing, creating a lively night market atmosphere; Night camping and leisure include pomelo LOVE honey, kiln fruit, etc., which add to the fun and freshness of camping; Late-night get-togethers with friends, choose a 1.314-litre jumbo bottle of juice and soda to share happy moments.
In addition, for this generation of young people, consumption is also returning to rationality, and they are more eager to find a balance between price and value, and the quality-price ratio has become their new consumption habit. From this point of view, Dayao drinks are also more worthy of choice, in addition to being known for their deliciousness, large quantity and high cost performance, Dayao drinks are also constantly increasing in quality. This year, Dayao Beverage has upgraded the soda product to a juice version, integrating the original classic taste and juice demand, and increasing the fruit juice soda category on the basis of retaining the core characteristics of "refreshing atmosphere", so as to better meet the consumption needs of consumers to enjoy the taste and pursue quality, and leverage the market with large bottles of fruit juice soda with high quality-price ratio.
At the same time, Dayao Beverage has always adhered to strict quality control. With the advent of the peak season, Dayao Beverage continues to strengthen the awareness of quality and safety, improve the quality and safety system, and promote the implementation of the concept of "quality is the first lifeline of the enterprise". The 0471 management system of Dayao Beverage covers supplier management, raw material acceptance, production process control, finished product inspection and other links to ensure that each bottle meets the high quality requirements. Dayao Beverage also ensures the stability and sustainability of product quality through regular quality inspection and evaluation. In addition, Dayao Beverage has also carried out a full range of technology, operation, quality and other training for front-line employees to improve the quality control awareness of operators.
The fireworks in the world are the most soothing to the hearts of mortals. At present, the new "night" state of consumption not only penetrates into the "capillaries" of the tourism market, but also reflects the consumption attitude of the public's daily life, and many beverage and catering brands have opened a new model of "night supper" before the arrival of summer. Dayao Beverage will also be in the "night economy" boom, along the personalized and quality development trajectory, casting more competitive Dayao soda.