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Must be happy x Datang Never Sleeps City co-branded cultural innovation products
On the occasion of the 14th China Tourism Day on May 19, Yili's high-end ice cream brand - Xu Quanhuan and Xi'an Datang Sleepless City once again became the focus of heated discussion among the whole people, and jointly released a new co-branded cultural and creative ice cream product, bringing a touch of freshness to the hot summer and heralding a new round of brand marketing trend.
In the name of ice cream, it awakens people's memories of the ancient capital. With the theme of Datang Never Sleeps, this new product of Yili must be happy, combined with cultural elements, injecting the beautiful story of the ancient capital into the tempting ice cream, and taking a bite will make you feel like returning to Datang.
This cooperation is a further embodiment of the brand concept of "impressing with appearance, conquering with taste, and subverting the conventional gameplay of ice cream". It not only opens up a new product experience, but also promotes the in-depth collision of ancient capital culture and modern industrial innovation, leading the new trend of cultural and creative consumption.
The launching ceremony of the joint cultural innovation and innovation conference of Datang Sleepless City
It is understood that the new product follows the principle of emotional design, and skillfully integrates the landmark buildings of Datang Sleepless City into it, evoking people's association with the charm of Datang. The ice cream built into the package is made of Dandong strawberries and added with more than 35% fresh milk to ensure the flavor and texture of the product.
This new product jointly created by Xu Duhuan and Datang Sleepless City is a double emphasis on cultural consumption and food economy. This is also the market's affirmation of the market's insistence on quality and broadening the scope of cultural and creative business.
The launch of this new product is undoubtedly of extraordinary significance. It represents Yili's protection and inheritance of traditional culture, and also shows the charm of the innovation and development of corporate culture. Not only can you taste the strong cultural atmosphere of the ancient capital, but you can also taste the unique blend of culture and food from the color, texture, and even the taste of ice cream.
Let's look forward to the beautiful collision between Yili and Datang Sleepless City in this hot summer, bringing more surprises and adding more color and flavor to our lives!