#精品长文创作季#
After the yen plummeted, the first group of people who went to sweep goods and returned home had to "make up money" as soon as their things arrived.
In April Chinese news of long queues in front of LV stores in Japan was overwhelming, and the heat coincided with the May 1st holiday.
However, many people who came back with "cheap" money immediately had to hand it over.
How good it is to sweep the goods, how painful it is to pay the tax, and some people even say that after paying the tax, it is better to buy it in China.
However, according to a survey conducted by travel agencies, Japan is still the most popular tourist destination during the May Day holiday.
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Before May Day officially came, many domestic travel apps had announced their hot search lists, and Japan was basically at the top of various lists, and the data on the homestay platform Airbnb showed that Japan topped the list of hot search destinations in spring.
The booking popularity of Japanese outbound travel on apps such as Tongcheng Travel and Ctrip has increased significantly to varying degrees.
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Japan's major travel group HIS has also predicted that this year's tourism will return to pre-mask levels between April 27 to 29 and May 3 to 6 during the Japanese holiday Golden Week, and it is expected that 24.5 million people will travel more than one night in Japan during the Golden Week.
The number of foreigners visiting Japan in March this year has reached 3,081,600, and the number of visitors exceeding 3 million in a single month has become a strong support for this optimistic forecast.
At the same time, the total consumption of foreign visitors to Japan from January to March was 1.7505 trillion yen (about 82 billion yuan), setting a new quarterly record.
Among the foreigners who visited Japan in March, less than 15% were Chinese, but they accounted for 20.1% of the total consumption, and the per capita consumption soared to the top of the list, as high as 293,100 yen per person.
As a result, the purchasing power of Chinese tourists has made Japan even more excited about Golden Week.
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The facts are also fully worthy of their expectations, and Japan seems to be "crowded" with Chinese everywhere during the May Day period.
Popular luxury goods such as LV, Chanel, and Rolex have almost become "souvenirs" in Japan tours, and popular styles in all major stores have been snapped up, and many items such as cameras and cosmeceuticals have also been "sold out".
Even though the "Double 11" is witnessing the purchasing power of the Chinese people every year, it is still shocking when you see it with your own eyes.
A woman in a book shared the scene she saw when she was traveling in Japan on May Day: "From Ginza to Shinjuku shopping malls, more than half of the Chinese are there. ”
Although this is just the subjective feeling of netizens and there is no data to support it, in fact, how high the Chinese content is on the scene has long been reflected in the headlines of major news.
The news of the long queue outside luxury stores such as LV was already boiling at the end of April, and it was even more so during the holiday.
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In front of many drugstores and shopping malls, many Chinese get up early in the morning to queue up for snap-ups, and some are even shopping at 12 o'clock at night.
It is precisely because of this Japanese shopping carnival that many international students in Japan have made a small profit as purchasing agents.
Some netizens shared their purchasing experience on a book platform, earning 50,000 yuan on May Day, and through this experience, they discovered the business opportunities of purchasing agents in Japan, directly registered their own companies, and started a cross-border e-commerce business.
However, it was soon revealed by the domestic news media that Japan's purchasing agent "10,000 a day is just an exception", because everyone did not mention that when the goods entered China, they still needed to pay a certain tax according to the regulations.
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Compared with the luxury goods that can save 10%~50% in China, counting the taxes to be paid for entry, they are not too cheap in the end, and they have to pay for air tickets and hotels.
However, many people are traveling and bringing things along the way, so it's not bad to save some money. After all, it's not a blind consumption similar to going to Japan to "grab the toilet seat" back then, just just wanting to have fun and save money.
This wave of noisy and flamboyant Japanese sweeps reminds people of the grand scene of Japanese tourism before the mask.
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The Japan Tourism Agency has announced the tourism consumption of foreign tourists in 2018, with a total of 4.5189 trillion yen spent in the whole year, more than half of which came from Chinese tourists, and the consumption of tourists from Chinese mainland alone was 1.545 trillion yuan, more than one-third of the total.
The spending power of Chinese has always been obvious to all, and this year, driven by various factors such as the exchange rate, Japanese tourism has once again been pushed to the top of the tourism boom.
Of course, the wind of sweeping goods caused by the depreciation of the yen is not only blowing in China, but also attracting tourists from all over the world.
With the recovery of tourism, more and more people are flocking to Japan, but the Japanese tourism market, which has been dormant for several years, seems to be a little overwhelmed.
The unique location of the Lawson convenience store in Japan is that it is backed by Mt. Fuji, so that you can enjoy a short recharge of energy from the convenience store and have an unobstructed view of Mt. Fuji.
After Mt. Fuji became popular on the Internet, it became a holy place for everyone to scramble to check in, and some people even did not hesitate to stand on the road in order to take pictures and look better, which seriously hindered traffic and could cause traffic accidents at any time.
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After a group of people whizzing by, the remnants of garbage left behind are also quite tricky.
Erection of warning signs, writing slogans and other means are in battle, but can not stop the enthusiasm of tourists, in desperation the scenic spot can only set up a curtain at the intersection, blocking the tourists living across the road is facing the scene.
The appearance of this huge 2.5-meter-by-2-meter curtain has made the local residents regret it.
At the same time, many filming locations that have appeared in anime and Japanese dramas are facing the dilemma of overcrowding.
An intersection in Cangsickle has become a popular place for fans to take photos and check in because of a classic scene of "Slam Dunk", and the crowd of people gathered brings huge pressure and safety hazards to traffic.
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In addition, in Kyoto's Gien Garden, which is famous for its Japanese geisha and maikos, there are more and more incidents of tourists breaking into and forcibly taking photos.
The surge in tourists has forced many local residents to reduce travel or choose to avoid the peak crowds such as weekends.
Staggered travel is more troublesome, but it can still avoid the constant flow of people, but the impact of the depreciation of the yen and the recovery of tourism is much more than that.
Soaring prices are the most difficult thing for Japanese residents to accept.
Japan's inflation is like the wings in the butterfly effect, affecting all aspects of the country.
The rise in prices has been accompanied by the depreciation of the yen, and the Japanese public is quite worried about the rise in food prices, electricity bills, fuel costs, etc., and Japanese experts predict that many food prices will rise by more than 30% in May.
According to the sharing of netizens, if you buy two or three pieces of Chinese cabbage in China, you can buy a large piece of cabbage, and half a piece in a Japanese supermarket will sell for more than 20 pieces.
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However, due to seasonality and other reasons, the high price of cabbage only lasted for about a week, but other things were not so lucky.
Not only vegetables, but also sausages, ham sausages and other processed foods are all rising in price, and the price of alcohol is even higher, and the price of goods has already increased by more than 2,000 since April.
Coca-Cola Japan also recently announced that a large number of products in Japan will raise their prices, and the unit price will increase by up to nearly 2%.
In addition to the rising prices of various domestic ingredients, the depreciation of the yen has also led to a significant increase in import costs, resulting in many catering businesses having to increase prices accordingly.
While the cost of living has risen, it has also made it more difficult for Japan, which has a significant decline in population and a lack of labor, to attract foreign talents.
At least for foreign human resources, even if the salary is raised, once the exchange rate and cost of living are taken into account, the attractiveness will be greatly reduced, and it is likely that many people who are currently working in Japan will be lost.
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The May Day wave of great wealth shows the recovery of Japan's tourism industry, but today's tourism methods alone can no longer save Japan.
After all, the safety hazards caused by "over-tourism" and the surge in tourists and the rise in prices in some areas of the country will inevitably affect the subsequent travel experience, and it will be difficult for foreigners to maintain the enthusiasm for tourism in Japan.
What Japan needs to solve urgently now is how to capture this wave of traffic while improving the happiness of local residents.
However, even if the tourism industry develops well in the future, it will be difficult for its economic growth to recover in the short term, and the test facing Japan has only just begun.
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Resources:
Guangming.com: "Economist: The yen may continue to depreciate in the short term, and the Japanese economy is under multiple pressures"
Interface News: "The End of the May Day Holiday: County Tourism Exploded, and Japan Became the Biggest Winner of Outbound Travel"
Beijing News: "May Day Flying to Japan to Sweep Wool "Wool", Purchasing Day Earns Tens of Thousands of Yuan
Finance: "Japan is in an inflation crisis, prices soar by 40%!" Why did prices suddenly skyrocket in Japan? 》
China Business News: "Japan's Prices Suddenly "Skyrocketed"! Why? 》
Author: Waiting for the wind
Editor: Ichiyigi