A city of flowers and a city of green, half a load of Huaishan and half a load of honey. On May 13, the opening ceremony of the 21st Huaihua Tourism and Culture Festival of China Yongshou was held in the central square of Yongshou County.
Li Xiaojing, Chairman of the Xianyang CPPCC, Liu Shuliang, Second-level Inspector of the Taiwan Affairs Office of the Shaanxi Provincial Party Committee, Li Huichao, Member of the Standing Committee of the Xianyang Municipal Party Committee and Deputy Mayor, and other relevant leaders of provinces and cities, provincial designated assistance units, relevant municipal departments and designated assistance units, delegations from Wujiang District and Jingjiang City of Suzhou City, relevant leaders of various counties (cities and districts) of Xianyang City and responsible comrades of the Bureau of Culture and Tourism, think tank experts from various industries, as well as guests from cultural tourism, finance, sports, digital and other industries, and media representatives were invited to attend the opening ceremony.
At the opening ceremony, Li Huichao, member of the Standing Committee of the Xianyang Municipal Party Committee and vice mayor, made a speech. Wang Fei, Secretary of the Yongshou County Party Committee of the Communist Party of China, delivered a welcome speech, Yang Mengzhu, deputy secretary of the Yongshou County Party Committee and county magistrate of the Communist Party of China, made a theme introduction, all the county-level leaders of Yongshou County, the main responsible comrades of the party (work) committees and people's governments of each town (street), the responsible comrades of the county party committee and various departments of county-level state organs, various people's organizations, and some private entrepreneurs participated in the event.
Wang Fei said in his speech that in recent years, Yongshou County has conscientiously practiced the concept that lucid waters and lush mountains are invaluable assets, adhered to the unwavering positioning of ecological priority and green development, and vigorously developed eco-tourism, rural tourism and all-for-one tourism relying on the green advantages of 400,000 acres of Huai forest. Yongshou Huaihua nectar has been rated as "National Geographical Indication Product", "National Famous and Excellent New" agricultural products, and successfully selected into the list of "2024 My Favorite Chinese Brands", with a brand value of 6.715 billion yuan. The Sophora Flower, Acacia Honey and Acacia Flower Festival have become a beautiful business card for the masses to get rich and increase income and show the image of Yongshou.
Yang Mengzhu said in the theme promotion that the Yongshou Huaihua Festival has become an important window for Yongshou people to carry the spiritual symbol of nostalgia, promote high-quality development, and promote win-win cooperation, and the Huaihua Tourism and Cultural Festival, which has been held for 21 consecutive sessions, has become a beautiful business card of Yongshou. This year's Huaihua Tourism and Culture Festival focuses on the theme of "Huai Lin Rest, Sports and Health Care, Four Seasons Food and Maintenance, and Rural Slow Maintenance", excavating the advantages of Huai Lin and developing new business formats; With the help of the 4th National Fitness Games in Xianyang City, various sports events were introduced to empower new rural industries; Reshape the IP of Huaihua, smooth the e-commerce channels, use flowers as a medium, meet friends with festivals, gather the strength of all parties, and achieve new breakthroughs in investment promotion.
At the opening ceremony, the brand value of Yongshou Huaihua Nectar was released, the "2024 My Favorite Chinese Brand" certificate of Yongshou Huaihua Nectar was issued, and the framework agreement on the regional brand development planning of Yongshou Huaihua Nectar was signed. At the same time, Yongshou County has also signed industrial projects with 5 enterprises such as high-purity industrial gas production lines, anti-corrosion materials, high-purity wet electronic chemical purification and packaging and new environmental protection materials, egg powder and liquid and organic high-quality egg deep processing centers, and organic fertilizer production bases, with a total investment of 2.786 billion yuan.
In addition, the virtual digital human "Sophora Fairy" was unveiled at the opening ceremony, and awards were presented to the 10 award-winning catering units of the "2024 Yongshou Top Ten Flavor Snacks Selection Competition".
At the opening ceremony, the emblem, mascot and theme slogan of the 4th National Fitness Games of Xianyang City were also released. In September this year, the "Four Health Meeting" of Xianyang City will be held in Yongshou County, when the city's mass sports masters will gather in Yongshou to compete in skills, friendly exchanges and share health.
At the opening ceremony, in addition to the wonderful cultural performances and folk displays, there were also "Huaixiang Happy Market, Sweet Heart" Huaihua Sweet Market Area, "Carry Huaihua to visit GAI!" "Huaihua Camping Food Area", "Huaixiang and Nostalgia" Agricultural Products E-commerce Cultural Zone, "Yongshou Youhao SHOW" Intangible Cultural Heritage Exhibition Area, etc., bring an immersive Huaihua feast to tourists, allowing tourists to appreciate the unique charm of Huaihua culture.
It is reported that this year's Huaihua Tourism and Culture Festival is sponsored by the Yongshou County Party Committee of the Communist Party of China and the People's Government of Yongshou County, and undertaken by the Propaganda Department of the Yongshou County Party Committee of the Communist Party of China, the Yongshou County Culture and Tourism Bureau, and the Yongshou County Investment Promotion Bureau, the actual expression of the "Consumption Promotion Year", and the vivid practice of digital empowerment of the agricultural, cultural and tourism industry.