No matter how fast the car update iteration, how high the configuration, how advanced the intelligent technology, how strong the power system and how much space there is, quality is always the eternal way to win. Think about why Japanese cars are selling well around the world. It's inseparable from its reliable quality. Therefore, if Chinese independent brands want to achieve overtaking in curves, it is extremely important to control the quality.
Chinese car companies, which are relatively backward in the era of traditional fuel vehicles, have achieved "curve overtaking" in the field of new energy, not only seizing market opportunities earlier, but also leading in quality control. According to the Home 2021 New Energy New Vehicle Quality Report, Chinese car companies came out on top and occupied half of the list.
According to the data released by Autohome, only 7 brands of new energy models sold in China are above the average line, of which Weilai, BYD and Ideal Automobile are in the top three, while Tesla, which is selling crazy in China, is only in seventh place, and Toyota and Honda are completely out of the list. And it is precisely for this reason that many people suspect that this list is recharged and is not reliable at all.
In fact, this list is based on the real car owner's survey of the vehicle quality within 2-12 months of the car ownership period, and the products that evaluate the quality of the car through the common calculation methods and standards in the automotive industry. It contains problems such as faults, abnormal noise, and inconvenience of use, among which the smaller the value of 100 vehicle failures (PPH), the better the quality.
It is quite surprising that Weilai Automobile won the first place, because in the public impression, Weilai Automobile is an electric vehicle of Jianghuai OEM, an autonomous luxury electric vehicle, the only power exchange mode in the market, and so on.
At the same time, there are many people who have an impression of Weilai Automobile in the words of founder Li Bin: "Buying fuel vehicles is for feelings, in addition to smelling gasoline, you can only listen to a ring." As soon as this word came out, it instantly became a hot spot on the Internet, allowing more people to know about this car brand.
However, for those who know About NIO, NIO is still very good in pre-sales service and after-sales service, which can be called a model in the industry. In the new energy quality report, WEILAI's PPH is only 49, which is the only new energy brand with less than 100, which refreshes everyone's understanding of WEILAI Automobile.
However, for this selection, no detailed faults of the model are given, but the overall quality is summarized, and the persuasiveness is not very strong. Among them, the quality problems that new energy vehicle owners complain about the most are the brake noise, the wind noise is too large, the tire noise is too large, the front door is not easy to open/close, the air conditioning noise is large, the seat is abnormal, the air conditioning system is not easy to use, the brake strength is not enough, and the screen is not easy to use.
In second place is BYD, as the leader of new energy vehicles, BYD not only has independent intellectual property rights of the "three electric system", but also blade batteries, high-performance SiC electronic control, wide temperature range high efficiency heat pump system, battery body integration design and other advanced technologies.
At the same time, BYD's product matrix is very rich, covering fuel vehicles, plug-in hybrid vehicles and pure electric vehicles, which can provide consumers with diversified choices to meet different car needs. Like the Dynasty series of Song PLUS, Han, Qin PLUS, etc. have become the hottest models on the market.
Behind BYD's success in addition to advanced technology, its reliable quality is the key, the number of 101 vehicle failures is only 101, this number is still relatively convincing.
The third is the ideal car, which is actually not surprising, after all, the ideal car currently has only one ideal ONE on sale, and in the case of only one car, the quality is still easy to control. Even if there is a problem, it will be perfected after several changes.
Although the ideal ONE was controversial in the early stage of listing, many people complained that the extended range electric vehicle technology was not advanced, and it was called the product of "taking off the pants and farting". But now, the ideal ONE has obviously achieved great success, last year's cumulative sales of 90,491 vehicles, an increase of 169.33% year-on-year, while monthly sales of tens of thousands of consecutive months, which is enough to prove that the ideal ONE has a great market prospects for range-extended electric vehicles.
Followed by Geometric Cars, Volkswagen and GAC Aean, their 100 car failures are 107, 116 and 128 respectively, of these three brands, the highest recognition is still GAC Aeon, many of its models are sought after by the majority of consumers, such as AION S, AION Y and AION V sales are very high.
The two most popular models of geometric cars are geometric A and geometric C, but the sales volume in the past year is also in the early 30,000. As for Volkswagen, in the past two years, a number of new energy models have been released, including ID.3, ID.4 CROZZ, ID.4 X, etc., which are favored by relying on strong brand appeal and real endurance performance.
Finally, Tesla, the number of 100 car failures is 133, which is only 7 less than the average of the segmented market. At present, tesla sales in China of the main models for the Model 3 and Model Y two models, their cumulative sales in 2021 in China 2021 are 272,947 units and 200,131 units, in addition to the Hongguang MINIEV, the best-selling two new energy models, the strength can be seen.
Of course, Tesla in the past year, has also been affected by many events, including brake failures, which made people panic at the time. However, it was later confirmed that it was not the cause of the vehicle, but the improper operation of the owner. Since then, Tesla's reputation has soared, coupled with several price cuts, and sales have continued to rise sharply. However, due to the recent marketing of the price increase of the upstream parts department, Tesla's two models have also increased their prices, and I don't know if consumers can still accept it.
Overall, the overall persuasiveness of the new energy vehicle quality report released by the home is not very strong, but it has certain reference significance. In addition, in the professor's view, the majority of consumers may be more concerned about the real mileage, charging efficiency and battery safety of new energy models. As for the problems of abnormal noise, noise and screen inconvenience, it cannot all be said to be a quality problem.