Autohome Research Institute: 2023 User Car Purchase Journey and Experience Insight Report
author:BeyondReach
With the continuous development of technology, users have increasing expectations for digitalization and intelligence in the car buying experience. Users crave mobile apps and smart devices for easy access to information and car purchases. For related platforms such as Autohome, providing more personalized recommendations and customized car purchase services will become a key competitive advantage in the future.