On October 21, "Autohome Space Station" officially entered the Yubei Auto Expo Center in Chongqing, and ushered in a comprehensive upgrade of 2.0, opening the journey of the fourth city in China. Long Quan, Secretary of the Party Committee of Ping An Property & Casualty, Chairman and CEO of Autohome, Xiao Zhengsan, Vice President and Secretary-General of China Automobile Dealers Association, Chen Shihua, Deputy Secretary-General of China Association of Automobile Manufacturers and other important guests attended the opening ceremony.
It is reported that "Autohome Space Station" has always been committed to creating a win-win ecology for OEMs, dealers and consumers, bringing consumers more efficient and convenient "one-stop shopping service for new energy vehicles" and "one-stop service for second-hand car trading", and continuously empowering the retail and marketing business of OEMs and dealer partners.
Yang Song, Senior Vice President of Autohome and Chairman of Tiantian Pai, delivered a speech
"Innovation is an important driver for the automotive industry. Autohome continues to cultivate the field of new energy consumption, taking technology and data as the fulcrum of innovation to provide multi-scenario and multi-channel market empowerment for the industry. Yang Song, senior vice president of Autohome and chairman of Tiantian Pai, said, "The innovation of Autohome Space Station 2.0 will further drive the industry to explore new opportunities and release new momentum. The newly completed Chongqing store is an important cornerstone of our nationwide layout, and we will achieve rapid deployment in 20 cities including Beijing, Guangzhou and Kunming within this year. ”
The unity of knowledge and action leads to new action
Tapping the consumption potential of the automotive industry and accelerating the popularization of new energy vehicles have become important issues in China's automotive industry. As a leading automobile consumer service platform in China, Autohome is moving from content ecology to offline services, and "Autohome Space Station" aggregates new channels and new ideas, and builds a new 2.0 store in Chongqing, bringing new development opportunities and new marketing paradigms to the industry.
"Autohome Space Station" is a "one-stop service" provider with users as the core, bringing consumers a new consumption experience of new energy vehicles, integrating the whole sales chain of test drives, product display, and order signing, and solving the "pain points" of consumption with "one-stop looking, selecting, buying, and changing services". It is worth mentioning that the upgrade of "Autohome Space Station" 2.0 not only brings the holographic capsule 5.0 system, optimizes the AI car viewing experience, updates and adds "one-stop service for second-hand car trading", further covers the whole life cycle of new energy vehicles "look-buy-use-exchange", and provides consumers with efficient services that are "worry-free, time-saving, and money-saving".
At the same time, the "Autohome Space Station" creates new incremental scenarios with the second-hand car business, combines the C-end user demands with the B-end business, links the market acquisition channels before and after automobile consumption, opens up the full-link retail closed loop, drives supply with demand, and helps stimulate new momentum of automobile consumption.
Long Quan, Secretary of the Party Committee of Ping An Property & Casualty, Chairman and CEO of Autohome, said: "Compared with the rapid growth in the past decade, China's auto market has entered the 'stock era'. In this context, the 'Autohome Space Station' uses technology and data as the engine to tap market potential and promote the implementation of new retail concepts. In the future, Autohome Space Station will continue to play a pivotal role in the industry, continuously reduce costs and increase efficiency for enterprises and ecosystems through innovative thinking, and help the high-quality development of the automotive industry." ”
Xiao Zhengsan, Vice President and Secretary-General of China Automobile Dealers Association, delivered a speech
Xiao Zhengsan, Vice President and Secretary-General of the China Automobile Dealers Association, said: "The mainland automobile industry has undergone profound changes in terms of market structure, product form, and supply and demand relationship. The characteristics of new replacement in the mature automobile market are also gradually emerging, and it is important to revitalize the stock and drive new vehicle sales. In this context, the innovative model of 'Autohome Space Station' binds all parties in the automotive industry chain to jointly explore and promote the integrity and innovation of automobile circulation, and contribute innovative forces to the development of the national automotive industry. ”
A journey of a thousand miles goes hand in hand
From Shanghai, Haikou, Chengdu to Chongqing, the "Autohome Space Station" is moving forward non-stop. Chongqing is an important city with a long history in the southwest automobile industry, and is making every effort to build a world-class new energy vehicle industry cluster. This time, the settlement of "Autohome Space Station" carries a more macroscopic vision pattern and long-term strategic goals, which will bring new vitality and surprises to the new energy industry in Chongqing, southwest China and even the whole country.
Liu Xingxing, an investor at the Chongqing store of Autohome Space Station, said: "The settlement of the Chongqing store will not only refresh the local consumer experience and promote the popularization of new energy vehicles, but also help the industrial marketing upgrade in the southwest region and promote the sales breakthrough of industry car companies."
Liu Xingxing, investor of "Autohome Space Station" Chongqing store, delivered a speech
In addition to opening stores in Chongqing, Autohome Space Station is also actively cooperating with local enterprises in Chongqing. At the opening ceremony, brands including Deep Blue Automobile, Rui Blue Auto and other brands announced that they had signed a contract to settle in the "Autohome Space Station" store. Since then, the "Autohome Space Station" will help it expand its production and sales channels nationwide, and actively promote the implementation of corporate value and the prosperity of local industries.
Chen Gaoxu, deputy general manager of Ruilan Automobile Sales Company, said: "'Autohome Space Station' is a collection store for new energy buyers that follows the trend, and it is also an appraiser and selection officer in the industry. As a young and fashionable brand, we are proud to work with Autohome Space Station to build a future together." ”
Chen Gaoxu, deputy general manager of Ruilan Automobile Sales Company, delivered a speech
At the same time, in the face of the diverse needs of various participants in the automotive ecosystem, the "Autohome Space Station" strives to play the role of enabler and work together with partners for a win-win situation. Since 2021, Autohome has fully integrated into the Ping An vehicle ecosystem, working side by side with its brother companies in the Ping An system, such as property insurance, banking, and leasing, to share resources, amplify the boundaries of products and services, provide all-round services to C-end consumers and B-end OEMs, and build a perfect automotive service ecosystem. In order to further expand the channels of automobile consumption, "Autohome Space Station" will jointly launch the "Autohome Smart Driving Carnival" test drive activity in Chongqing during Double 11, bringing consumers a more convenient one-stop test drive and car purchase service experience.
"Autohome Space Station" one-stop service
Chen Shihua, Deputy Secretary-General of the China Association of Automobile Manufacturers, said: "In the era of new energy, the automobile market pattern continues to evolve, consumer behaviors and habits continue to iterate, and the reshaping of sales channels of automobile companies has begun." Autohome Space Station has made remarkable progress in platform construction and marketing model innovation, providing new energy manufacturers with overall solutions from brand to effect, which will surely promote the ecological transformation and revenue diversification of the whole industry, and help the healthy and sustainable development of the new energy industry. ”
Chen Shihua, Deputy Secretary-General of China Association of Automobile Manufacturers, delivered a speech
As the world's largest online service platform for automobile consumption, Autohome has always adhered to the continuous reduction of decision-making and transaction costs in the automotive industry driven by technology, providing consumers with a convenient automobile consumption service experience that is "worry-free, time-saving and money-saving", and is committed to becoming the world's leading 2B and 2C "content ecology + tool service + trading platform" one-stop auto life service provider, realizing the real ecological closed loop of "looking at cars-buying cars-using cars-changing cars". Standing at the cusp of the times, Autohome will continue to adhere to the original intention of serving users and firmly serve the national "dual carbon" strategy. In the future, with the landing of the "Autohome Space Station" in the country, it is believed that it will further promote the ecological transformation and green development of the automotive industry.