There are rumors from the media that Huawei has taken the initiative to stop the cooperation of China's three major automobile portals (Knowing Chedi, Yiche.com, and Autohome)? What will be the impact?
Huawei has indeed taken the initiative to stop the cooperation of China's three major automotive portals (Knowing Chedi, Yiche.com, and Autohome). This is because Huawei's HarmonyOS Zhixing has expired its original cooperation agreement with the member store business of these platforms, and they have decided to suspend the business cooperation of member stores until new business negotiations are agreed. However, other cooperative businesses are still going on as normal.
IT Home reported on January 3 that after Yu Chengdong was angry at the Chedi turmoil, there are rumors that from January 2024, Huawei Hongmeng Zhixing's Wenjie and Zhijie will stop cooperating with Autohome, Chedi and Yiche, and none of their stores will open three-car platform members. Sun Shaojun, the founder of Che fans, also said on Weibo: After confirming with friends at the headquarters and channels, Huawei has indeed taken the initiative to stop the cooperation with China's three major automobile portals (Know Chedi, Yiche.com, and Autohome). In this regard, Huawei said that due to the expiration of the original cooperation agreement between HarmonyOS Zhixing and some platform member stores, the business cooperation of member stores will be suspended until the new business negotiation is reached, and other cooperation businesses will continue as normal.
First of all, let's not talk about Yiche.com and Autohome, let's talk about understanding Chedi first, but this decision may not be related to understanding Chedi's winter evaluation, and Yu Chengdong also commented on this evaluation with a strong dissatisfaction:
Huawei's Yu Chengdong also asked about the results of the M7 winter test in the WeChat circle of friends last month, angrily criticizing the car emperor for "pit people's tests and mislead the public!Science and rigor are the basic rules that should be followed", which subsequently attracted a large number of car companies to condemn.
Looking further down, we will find that Li Bin, the founder of BitAuto, is also the founder and CEO of NIO, and Li Xiang, the founder of Autohome, is the founder of Li Auto.
This also gives NIO and Ideal a unique advantage. Of course, I believe that BitAuto and Autohome will still maintain the principle of fairness and impartiality to evaluate cars and report cars, and in the press conference of Huawei M9, Yu Chengdong also cited several Autohome tests. But Huawei's Hongmeng Zhixing will not have a problem in his heart. I don't know about this. But officially, it's a pause.
This decision could have an impact on Huawei's automotive business and the businesses of these automotive portals. For example, for consumers, it may not be possible to find Huawei's model information on these platforms. At the same time, these three portals may lose some of the cooperation opportunities with Huawei, which will affect their business revenue.
Although they have an impact on each other, but who has a big impact, I think it may have a big impact on Autohome and BitAuto.com, if Huawei does not allow them to conduct evaluations and comments, and does not allow them to publish on their platform, it will naturally lose its topicality and will lose a lot of traffic. Of course, it won't be so absolute, it is estimated that there must be a payment behind this cooperation, and there is a special page cooperation on their website platform. Not completely outrageous is not allowed to publish.
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After all, whether it is a new energy vehicle or Huawei, it is very topical, and if there is no topic, there will be a big loss of traffic. We also need to realize that if Huawei does not cooperate, it means that Huawei's current ecology and fame, as well as the layout of offline stores, etc., are enough for Huawei to do publicity and sales, and in addition to Autohome and Yiche, understand Chedi, there are many car platforms, such as Baidu Youjia, etc., so I don't think there will be such a big problem in this matter, maybe we will continue to cooperate in the future, because there is no permanent enemy, but there are eternal interests. What do you think about this, welcome to follow my entrepreneur Li Meng and communicate with me.