"100 Cities Rejuvenation Car Buying Festival" kicks off Autohome joins hands with Ping An Property & Casualty to help improve the quality and productivity of the automobile industry
On April 27, Autohome and Ping An Property & Casualty Insurance Co., Ltd. (hereinafter referred to as "Ping An Property & Casualty") jointly held the launching ceremony of the "Hundred Cities Rejuvenation Car Buying Festival" in Beijing. Long Quan, Secretary of the Party Committee, Chairman and CEO of Ping An Property & Casualty, Chairman of Autohome, Wu Tao, Secretary of the Party Committee and CEO of Autohome, responsible comrades of relevant departments and bureaus of the Ministry of Commerce, Xu Haidong, Deputy Chief Engineer of China Association of Automobile Manufacturers, and other important guests attended the launching ceremony. The "Hundred Cities Renewal Car Buying Festival" is not only another innovative milestone in the promotion of new energy vehicle consumption, but also a vivid practice of helping the automobile industry improve the new quality productivity and the implementation of the "old for new" policy.
The launching ceremony of the "Hundred Cities New Car Buying Festival".
The automobile industry is an important pillar industry of the national economy. On April 26, the Ministry of Commerce, the Ministry of Finance and other seven departments jointly issued the "Implementation Rules for Automobile Trade-in Subsidy" (hereinafter referred to as the "Detailed Rules"), which made clear guidance on the scope and standards of subsidies for automobile trade-in, subsidy declaration, review and issuance.
Longquan emphasized: "To activate the endogenous force of new energy vehicle consumption, under the guidance of policies, we should go deep into the life cycle of new energy vehicle consumption with industrial synergy and ecological synergy, and do a good job in empowering manufacturers, so that transactions are efficient, and user-oriented services are done well, so that car purchases are worry-free." ”
Long Quan, Secretary of the Party Committee, Chairman and CEO of Ping An Property & Casualty, and Chairman of Autohome, delivered a speech
"In April this year, the penetration rate of new energy vehicles exceeded 50% for the first time, showing strong market demand and strong growth. It is time for Autohome to work with all partners to promote the popularization of new energy vehicles. Xu Haidong mentioned in his speech.
Xu Haidong, deputy chief engineer of China Association of Automobile Manufacturers, delivered a speech
Innovation-driven, break through the blockages
Continue to promote the growth of new energy vehicle consumption, many cities have huge development potential. How to shoulder the mission of the times, grasp market opportunities, and open up the last mile of new energy vehicle consumption? This time, Autohome and Ping An Property & Casualty jointly created the "Hundred Cities Rejuvenation Car Purchase Festival" project, which helps the rapid implementation of policies with a full-cycle automobile consumption experience covering online + offline.
Wu Tao said: "Combining the advantages of Autohome's own platform and Ping An P&C's ecological resources, and supported by Ping An P&C's strong online resources and offline service operation team, the 'Hundred Cities Renewal Car Buying Festival' brings preferential prices and second-hand car replacement services of mainstream brands and models to consumers' doorsteps through the Autohome space station and innovative holographic caravans. ”
Wu Tao, Secretary of the Party Committee and CEO of Autohome, delivered a speech
Yang Song, Senior Vice President of Autohome and Chairman of Tiantian Paiche, introduced at the launching ceremony: "In this event, Autohome will work with a number of manufacturers to design flexible routes covering more than 100 new line cities in North China, South China, Southwest China and other regions in an innovative online + offline experience format, and strive to promote the development of China's automobile consumption." "Based on the needs of users and the purchase of cars, Ping An Property & Casualty has launched a test drive insurance for this project, with an insurance amount of 200,000 yuan, to provide protection for the car owner's test drive process.
Yang Song, senior vice president of Autohome and chairman of Tiantian Auction, introduced the event to the guests
According to reports, this project can provide consumers with innovative and practical service experiences such as immersive car viewing at home, multi-brand comparison test drive, and on-site professional Q&A. At the same time, this project can also help OEMs quickly improve brand awareness in many cities, bring efficient growth opportunities to partners with innovative measures, and achieve tangible quality and efficiency improvement.
It is a highlight of this project to let high-quality services penetrate into the whole life cycle of new energy vehicle consumption. The car buying festival is equipped with professional inspectors to help users test second-hand cars for free, and through nationwide bidding, to achieve fast transactions, making "selling the old and buying the new" convenient and methodical.
At the same time, in response to the growing new energy vehicle market, Ping An Property & Casualty's Ping An Good Car Owner App actively links new energy vehicle companies and charging operators based on users' needs for car use and car maintenance, and provides exclusive service capabilities such as charging pile service network, battery safety testing, and new energy vehicle repair by building a new energy zone, so that car owners can enjoy a younger, more technological, and more convenient one-stop service experience. At present, the charging service on the Good Car Owner platform has covered more than 700,000 charging piles, allowing car owners to charge at a discount anytime and anywhere.
Efficient empowerment and win-win cooperation
With the strong support of national policies and the precise guidance of the "Detailed Rules", the central government, industry associations, car companies and Internet platforms will work together to promote the in-depth implementation of the car trade-in policy. This move is not only expected to activate a huge market space with a scale of one trillion yuan, but also further shape the new advantages of industrial competition and inject strong impetus into the sustainable and healthy development of the automobile consumer market.
Bringing new energy vehicles to a broader market is also an important part of promoting the high-quality development of the local economy and helping new energy vehicle companies to continue to develop new quality productivity. In order to continue to stimulate consumption potential and further stimulate the growth of new energy vehicle consumption, in recent years, Ping An Property & Casualty has developed exclusive protection based on the risk characteristics of new energy vehicles, and at the same time, it has continued to reserve core technologies in new energy insurance segments such as new energy, unmanned driving, and mileage insurance, so as to promote product and service innovation, meet the diversified needs of customers, and escort new energy vehicle owners.
The guests at the launching ceremony of the "Hundred Cities New Car Buying Festival" visited the holographic caravan
In the past year, Autohome has continued to expand the resources of "Circle of Friends" and worked with various partners to promote the innovation, upgrading and high-quality development of China's auto industry. The "Hundred Cities Rejuvenation Car Buying Festival" is a further exploration of Autohome's development in the face of consumer demand, which will further gather the resources of the new energy vehicle industry and open up new increments of automobile consumption for the sinking market.
As an online service platform for automobile consumption, Autohome focuses on the needs of users throughout the life cycle of automobile consumption of "seeing, buying, using, and changing cars", and works with Ping An Group and various partners to jointly build a full-link one-stop solution that connects online + offline, providing a worry-free, time-saving, and cost-saving service experience. In the face of the mission of the times and market opportunities, Autohome adheres to the original intention of serving users, actively responds to national policies, has a deep insight into the needs of partners, and will actively respond to national policies, give full play to the advantages of the platform, give consumers real discounts and benefits, and provide high-quality services for selling old and buying new through its own and cooperative offline networks, accurately reach relevant users, and help the automobile consumer market flourish.