Pull the time back to last year, the time after the Toyota domestic race, want to choose this car, the general price increase of about 70,000, and even rumors who give the highest price who gives priority to pick up the car. I have to admit that Toyota is confident in its own products. In fact, the domestic price increase, Toyota has always been the initiator, whether it is Lexus, or Toyota headquarters models, almost can not escape the fate of the price increase, but Xena continues this tradition.
However, just recently, especially after the resumption of work during the Spring Festival, this situation has changed, and even some areas can pick up the car at an affordable price. The reason is simple: in December last year, a month shortly after the launch of Xena, its wholesale volume was only 2791 units, while the amount of insurance was even lower. So far this year, the monthly sales of Xena have exceeded 5,000 units, but how deep the moisture is, but it still has to wait for the final amount of insurance.
The reason is that at this level, GL8, Odyssey and other competitors have "equalized" Xena, and have been working hard in this market for many years; the second is that some dealers have a low return on investment and a backlog of inventory, in this case, the risk of mark-up is extremely high, and the above reasons force Xena's mark-up behavior to ease. According to the survey, at present, the price increase of Xena is generally between 000 and 40,000 yuan, and even in some areas with fewer vehicles, the price increase has also slowed down.
Excess product power?
Objectively speaking, Toyota Syna does have a more spacious and more practical space, and compared with the previous generation of Sai Na, the improvement in sound insulation, workmanship and configuration is more obvious, coupled with Toyota's consistent style, this car will not fall to this, what is the solution?
For example, buick GL8 is unique in the field of domestic MPV, mainly due to the domestic opportunity to seize the opportunity, the target market to target elite business people; and alpha although the domestic price has increased several times, but the sales are still considerable, but don't forget, Alpha has a star effect at the beginning, not a simple home MPV.
On the other hand, Toyota Xena, as a practical MPV, does not have the added value of the brand like Alpha above, so driving Toyota Xena will weaken a lot on the so-called face issue, and its positioning is still based on home.
Marketing routines are controversial
The fire model also has a tank 300, although there are scalper scalpers in the case of a car that is difficult to find, but the manufacturer actively controls it, the purpose is to let consumers who really want to buy a car mention the car as soon as possible; and Toyota officially promotes fairness and transparency on the one hand, on the other hand, there is no lack of price increases, this marketing method is indeed somewhat inappropriate, and ultimately leads to consumers' attitude towards Xena, and even the attitude of this brand.
Returning to the product itself, aside from the brand, and marketing routines, Toyota Saina is a good home MPV model, flexible and spacious, configuration and workmanship compared to the previous generation of models have a lot of progress, but combined with the price, or even the price increase, the cost performance is greatly reduced. Of course, if you can pick up the car at an affordable price, this car is still worth recommending. However, the domestic version currently on sale is a two-wheel drive version of the model, if you want to choose the four-wheel drive version of the Xena, you can only choose parallel imported cars.