Recently, Ai Media Consulting released the "2022 China National Learning Printer Innovation Trend Research Report" (hereinafter referred to as the "Report"). The report shows that the size of China's printer market in 2021 is 35.21 billion yuan, of which the home printer market size is 3.38 billion yuan, and 81.3% of home printers are used to print schoolwork materials.
Taking the homework help brand meow machine as an example, the report explains that around the scenes of education and learning, wrong question printing, etc., the development of innovative products with high added value, stronger experience and more specialization is through differentiated positioning, getting rid of homogeneous competition, opening up a new development path in the fiercely competitive printer market, and promoting the further development of the printer market.
It is reported that among the few home learning printer brands on the market, the education technology company's homework help brand Meow Meow Machine promotes product innovation with scientific and technological empowerment, focuses on user demands, achieves differentiated design compared with traditional printing products in product hardware innovation and content services, deeply adapts to home learning use scenarios, and leads the vertical track of home printers.
Most users expect home printers to have student aid capabilities
From the perspective of the development trend of the home printer market, the report shows that traditional printer giants such as HP and Canon still occupy most of the printer market share, but at the same time, new brands such as meow machines also take vertical segmentation as a breakthrough, cross-border layout, and rank among the head echelons.
Take the meow machine as an example, the meow machine is a smart hardware brand under the homework gang, which entered the market in 2017, and the K12 education smart printer that mainly provides wrong learning services has undergone many iterations and upgrades in five years. After becoming the largest brand in the industry for the sales of wrong-question printers, Meow Meow Machine continued to improve the product matrix, launched the A4 learning printer F1 aimed at the student group, and completed the upgrade from the wrong-question printer to the learning printer.
Meow machine learning printer F1 alleviates two major pain points in the family learning scene
In terms of functional requirements, content services, as the embodiment of the high added value of products, are being valued by more and more consumers. The report points out that 55.4% of users are more concerned about the existence of online learning resources when purchasing home printers.
Based on years of relevant experience in the field of education, Homework Help has insight into the two major pain points of "tutoring homework" and "hand-copied wrong questions" in the family learning scenario. Backed by the massive learning resources of the homework help platform, the meow machine learning printer F1 has a built-in 540 million + massive question bank, and 90W + real question papers cover all discipline practice questions from primary school to high school and real questions from all over the country.
At the same time, the meow machine learning printer F1 can also erase the smeared and modified places on the test paper, restore the test paper, facilitate students to practice again, and can use the OCR high-precision recognition technology included in the printer to extract the wrong questions in the test paper with one click and include them in the wrong question book. Through the deep combination of content and hardware, the homework help meow machine fully adapts to the home learning scene, providing users with a better user experience.
In fact, since the launch of the homework help meow machine learning printer F1 in January this year, the praise has continued, and the user's satisfaction with the printing effect, operation convenience and functionality of the product is high, and the release of the "2022 China National Learning Printer Innovation Trend Research Report" has once again confirmed the new printing products represented by the meow machine learning printer F1, which is launching an impact on the traditional printer giants and leading the product innovation of the printer industry.
Ai Media Consulting analysts believe that after the intelligent hardware parameters and function improvement gradually hit the bottleneck, enterprises with the comprehensive ability of "content + hardware + service" have great advantages and will release long-term growth potential in the home printer market.