The Yunnan Coffee Association's public boycott of Vietnamese coffee has given the Vietnamese coffee giant a blow. A vine that grew up against the big tree of China became a climate and came back to suppress the domestic coffee national enterprises. Vietnamese coffee is really too unauthentic.
According to Yunnan official data, affected by the pricing of foreign coffee companies' acquisition of Yunnan coffee, Yunnan coffee has reduced its income by at least 3,000 yuan per ton of coffee beans compared with the same international products, and Yunnan coffee farmers have lost at least tens of billions of yuan in more than 30 years.
Vietnam is suitable for growing coffee throughout the country, so a lot of coffee in the mainland is imported from Vietnam, and the mainland is the world's most populous country, so the demand for coffee is still very large, and tens of billions of coffee are imported from Vietnam every year.
The purpose of Vietnam's partnership with Nestlé this time is to use the Nestlé brand and the channels of Vietnamese coffee giants to turn Yunnan coffee beans into cheap raw materials forever to make huge profits. Then they take the big picture, and Yunnan will forever become a cheap raw material market, unable to compete with themselves anymore.
According to relevant media reports, now Chinese businessmen do not import Vietnamese coffee, resulting in more than 20 billion coffee in Vietnam slow sales, many netizens have scolded them deserved, because Vietnam harvested high profits from the sale of coffee, so began to sit on the ground starting price, shoddy, coffee quality is not high and expensive, so Vietnamese coffee is rejected by China and no longer buy, everyone says is not deserved? Now it is even more intense to suppress domestic national coffee enterprises!
In fact, the quality of small black coffee beans in Yunnan on the mainland is good, but the locals do not understand, and they are sold to middlemen at low prices, and the middle chamber of commerce sells them at a high price after processing and OEM. Locals are helpless about this, after all, the main coffee-producing area is in the mountains, and even if they want to sell it for a good price, they can't deliver it.
Coming to collect coffee beans is always a few channel providers, the rural people's minds are very accurate, and the price is lower than one year.
But the emergence of a person has changed the status quo, she is Zhang Yuanyuan, a beautiful teacher at Fudan University, who sold her house in Shanghai's Jing'an District for 10 million yuan and married Zhang Xiaolei, a rural boy in Yunnan. Married for 3 years, 2 children in a row, turned herself into a rural mother, when she spent the 10 million she brought, friends laughed at her: the brain into the water, but she smiled and said: no regrets!
Zhang Yuanyuan, who was kind-hearted at that time, looked in her eyes and was anxious in her heart, especially the words of the old man in the village: You are a university teacher from a big city, you have culture, you have knowledge, can you help us think of some ways, our next generation can not continue to be poor like this! It was this sentence that completely changed Zhang Yuanyuan's life plan.
In the face of the situation of high production and low sales of local coffee in Yunnan, high quality and low income, Zhang Yuanyuan was very dissatisfied, so she led the locals to do four major things.
First, if you want to be rich, first build a road, Zhang Yuanyuan deeply knows this truth, so she took out more than four million to build a cement road between the coffee bean planting area and the county road, providing good transportation conditions.
Second, adhere to no herbicides, artificial weeding, no chemical fertilizer, application of farm fertilizer, truly green and pollution-free.
Third, together with her husband, teach science and technology to the villagers to improve the quality and yield of coffee beans.
Fourth, sign an acquisition agreement with the coffee bean grower to acquire at 3 times the market price.
After all the above was prepared, she began a new plan, taking out the remaining 6 million yuan from the sale of the house and building a large coffee production base in the village. After 3 years of hard work, we have successfully created 0 added, 0 sucrose, 0 fat, 3 seconds of soluble Yunnan small grain black coffee.
Zhang Yuanyuan's success not only makes us all raise our eyebrows, but also let foreigners know that we also have high-quality coffee in China. Of course, what is even more rare is that she used her own efforts to lead the local villagers to get rich, which is really admirable.
I also tried 100 packets last month, and it was really delicious, rich and mellow, the coffee taste was super heavy, and the milk was not bitter at all and had a strong fruity aroma, suitable for Chinese tastes.
How to make the coffee farmer sweat and cry? Netizens have called for unity and support for Yunnan coffee national enterprises, and they will tide over the difficulties and stop importing Vietnamese coffee! Come on, Yunnan Coffee!
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