Recently, the president of Costa Costa China said that Costa's sales in 2021 set a record for entering the Chinese market1

【Costa Coffee breaks record annual sales in China】

Recently, the president of Costa Costa China said that in 2021, Costa's sales hit a record high in the 15 years since entering the Chinese market, mainly due to the strategy of building a "comprehensive coffee company". In addition, the president of Costa China further revealed that according to Costa's 5-year plan (2021-2025), it is expected that by 2025, the number of its coffee stores will reach more than 1,000, the market penetration and market share of packaged ready-to-drink coffee have increased significantly, and the coffee machine and self-service coffee machine of Costa China will expand to more than 5,000 points, and the home coffee business will also be able to achieve "explosive growth".