IVE's Hong Kong concert was held on the special day of July 7, a decision that undoubtedly poured salt into the scars of history. We have to wonder whether such an arrangement carries some kind of provocative connotation. Not long ago, IVE's new music video was full of Chinese elements, such as delicate Chinese knots, elegant embroidered shoes, and charming ink paintings, but they claimed that it was just a promotion of Korean culture. This kind of cultural appropriation and misdirection has made many people resentful.
Now, IVE has once again chosen to hold a concert on July 7, which is not only a disregard for history, but also a blatant provocation to the mainland market and netizens. They may think that through such behavior, they can test everyone's bottom line, but they are wrong. Such behaviour will only further exacerbate people's negative impression of them and make their image in the mainland market even worse.
For those mainland fans who are still defending IVE, I want to say that there is nothing wrong with chasing stars, but please keep a clear head and correct values. Don't lose yourself for the sake of chasing stars, and don't ignore history and facts in order to maintain your idols.
IVE's behavior is undoubtedly digging its own grave. Their previous cultural appropriation has caused widespread controversy, and now they have chosen to hold a concert on this day, which is even more unacceptable. Such behavior will not only make them lose the mainland market, but also make them lose their foothold in the KPOP industry.
Let us resist this kind of behavior that ignores history and challenges the bottom line. Let's tell IVE that no matter how much they try to challenge our bottom line, we will stand by our principles and defend our culture and dignity.