泰勒·斯威夫特（Taylor Swift）连续第二年独占鳌头，领先酷玩乐队（Coldplay）、扎克·布莱恩（Zach Bryan）和布鲁斯·斯普林斯汀（Bruce Springsteen）。
The music industry witnessed a record-breaking year, with the 10 most successful artists grocing a combined $3 billion on tour.
In the year 2023, Taylor · Swift hosted the all-time hit "Eras" tour, became the most famous fan of the Kansas City Chiefs, and also became a billionaire. After such a stellar year, it's not hard to imagine that the 34-year-old pop star will continue to do his best and hold the "Eras" tour again.
With Taylor Swift · 65 shows in Europe, Asia and Oceania in 2024, Forbes estimates her total box office receipts before taxes at $1.15 billion and $400 million before taxes after various costs and expenses, $100 million more than last year. According to Forbes' conservative estimates, she is now worth $1.6 billion.
In 2024, the music industry as a whole also broke records. Pollstar reports that ticket sales, number of performances, and total artist revenue all increased year-over-year. 2024 also saw the highest average ticket price ever, selling for nearly $127 per seat.
"There's no doubt that touring is more expensive than ever," said Jbeau Lewis, the ·manager of Latin trap music superstar Bad Bunny (No. 7 this year). "Technological advancements and the evolution of ticket pricing models, such as the dynamic model of the ticketing website Ticketmaster, have allowed high-end tours to increase profitability and offset many of the increased costs."
Veteran music lawyer Peter · Paterno, who signed his first United States record contract with Queen, believes that the key to a successful tour is to have a large fan base at every stop. Citing Jennifer · Lopez's cancellation of her 2024 tour as an example, he said, "Some tours don't work well because they want to do things where artists don't have a large number of fans. ”
Forbes estimates that overall, the top 10 touring artists earned more than $3 billion from January to the end of August, up nearly 10 percent from the same period last year. Other top artists this year include Coldplay, whose "Music of the Spheres" tour earned about $131 million, and billionaire Bruce · Springsteen and E Street Band, who earned $101 million.
With Taylor · Swift's "Eras" tour coming to an end in December, next year's most profitable entertainers could be very different from this year. To date, a number of high-profile artists, including Billie "Pear" Billie Eilish· Metallica and BTS, have announced their 2025 tours. Oasis has also regrouped, and if their highly anticipated tour lasts longer than Jane's Addiction, the name of the United Kingdom pop band may be on next year's list of most profitable touring artists.
Here are the 10 most lucrative summer tours of 2024:
01
Taylor Swift
ERAS Tour|Number of performances: 65
2024 box office: $1.15 billion | revenue: $400 million
IMAGE CREDIT: JO HALE/REDFERNS
This year, in addition to completing a 65-show tour, Swift released her 11th studio album, The Tortured Poets Department, in April. Just 12 hours after its release, the album was the most streamed album in Spotify history, and some of the songs from the album were quickly added to her "Eras" world tour playlist. She also added new looks to match the new songs, including a white gown featuring the album's lyrics to "Vivienne Westwood." It won't be long before fans will be able to purchase a T-shirt of her wearing the dress for $45. With clothing, postcards, and other touring merchandise alone, Swift earned $70 million.
02
酷玩乐队（Coldplay）
Music of the Spheres巡演｜演出场次：40
2024 box office: $302 million | revenue: $131 million
图片来源：ROBERTO PANUCCI - CORBIS/CORBIS VIA GETTY IMAGES
Chris Martin and his band overtook Elton ·· John's "Goodbye Yellow Brick Road" tour to become the highest-grossing rock band ever on tour. In 2023, Elton · John's tour recorded a record revenue of $939 million, while Coldplay's tour revenue has reached $946 million, and that number is growing. What's even more amazing is that since the start of the tour in 2022, Coldplay has sold 8.8 million tickets, surpassing the previous record holder U2's 7.3 million, which also shows that people prefer Coldplay's music.
03
扎克·布莱恩(Zach Bryan)
Quittin’ Time巡演｜演出场次：63
2024 box office: $318 million | revenue: $113 million
图片来源：KEITH GRINER/GETTY IMAGES
Brian's distinctive melancholic country music has helped him become the highest-paid country singer in 2024, with an estimated $113 million so far. The Navy veteran and singer of "Something in the Orange" will also be touring North America more by the end of the year, which means he will make more money.
04
布鲁斯·斯普林斯汀（Bruce Springsteen）
Springsteen and E Street Band 2024巡演｜演出场次：36
2024 box office: $250 million | revenue: $101 million
图片来源:MARIANO REGIDOR/REDFERNS
A proud part of New Jersey, Springsteen embarked on the European leg of his world tour with E Street in 2024 with an estimated revenue of $101 million. Forbes estimates that this has made Springsteen worth $1.2 billion. Known as "The Boss," Springsteen made his name in rock history for representing the working class. He has always been close to the people, and the audio recordings of each show are available online, and a documentary about the tour will be available on Hulu on October 25.
05
P!nk
Trustfall巡演|演出场次:44
2024 box office: $267 million | revenue: $87 million
图片来源：ANDREW CHIN/GETTY IMAGES
P!nk, Pennsylvania's Trustfall tour was like an acrobatic show: the 45-year-old sang for her fans in the air. In 2024, she performed a total of 44 performances and attracted more than 2.1 million spectators. In terms of total viewership, P!nk is second only to Taylor · Swift, with an estimated revenue of $87 million.
06
坏痞兔 （Bad Bunny）
Most Wanted巡演｜演出场次：63
2024 box office: $208 million | revenue: $76 million
图片来源：KEVIN MAZUR/WIREIMAGE
After a year-long break in 2023, Bad Bunny completed his "Most Wanted" tour, which is expected to earn $76 million. Although most of his songs are sung in Spain, the 30-year-old king of trap music shows that Latin music is now mainstream. "If you go to a Taylor · Swift show, yes, most people probably speak English, but a lot of them probably speak Spain," his agent, Jebber ·Lewis, said in an interview with Forbes, "so we probably didn't realize how much overlap there was between different artists." ”
07
麦当娜（Madonna）
Celebration巡演｜演出场次：47
2024 box office: $135 million | revenue: $63 million
图片来源：PABLO PORCIUNCULA/AFP VIA GETTY IMAGES
2024 will still be the year Madonna dominates the touring stage, and after completing the final stage of the Celebration tour, she is expected to earn $63 million. According to Forbes estimates, Madonna's net worth now reaches $877 million. The 66-year-old "material girl" ended her tour with a free concert in Rio de Janeiro, Brazil, which attracted about 1.6 million people, setting a record for the largest audience in the history of an independent concert and female singer.
08
贾斯汀·汀布莱克(Justin4)
Forget Tomorrow巡演 ｜演出场次：33
2024 box office: $128 million | revenue: $55 million
图片来源：KEVIN MAZUR/GETTY IMAGES FOR LIVE NATION
Timberlake's world tour wasn't ruined by a DUI charge in June. According to Pollstar, the "Forget Tomorrow" tour sold more than 1 million tickets and is expected to earn $55 million. In addition to singing the hits "Sexyback" and "Mirrors", the 43-year-old singer performed on a multi-level floating platform.
09
卢克·库姆斯（Luke Combs）
Growin’ Up and Gettin’ Old巡演｜演出场次：28
2024 box office: $167 million | revenue: $54 million
图片来源：MICHAEL A. MCCOY FOR THE WASHINGTON POST VIA GETTY IMAGES
In 2023, Coombs became an instant hit with his cover of Tracy ·Chapman's classic song "Fast Car", and 2024 will also be a brilliant year for him. His "Growin' Up and Gettin' Old" tour in North America is expected to earn $54 million. In 2025, he will land in Oceania for his first performance in Australia and New Zealand.
10
U2
UK:UV Achtung Baby Live巡演|演出场次:15
2024 Box Office: $86 million|Revenue: $51 million
图片来源：HINDUSTAN TIMES VIA GETTY IMAGES
Although U2 only had 15 shows at Sphere in Las Vegas this year, it still generated $51 million in pre-tax revenue, with an average total revenue of $8 million per show. With state-of-the-art technology – including seats that vibrate in sync with the sound system – the U2 is only capable of accommodating around 17,000 spectators, and the U2 is so appealing to such a venue
Ranking method
Revenue figures refer to pre-tax income for the period from January 1 to August 31, 2024, net of expenses for agents, lawyers, agents and touring operating costs. Data sources include Billboard and Pollstar, as well as interviews with industry experts and analysts.
This article is translated from:
https://www.forbes.com/sites/gloriaharaito/2024/10/09/the-worlds-pharma-factory-is-eyeing-a-bigger-share-of-global-markets/
Related: Gloria Haraito
Translated by Lemin Guo
Forbes China exclusive manuscript, please do not reprint without permission
头图来源：KEVIN MAZUR/GETTY IMAGES FOR TAS RIGHTS MANAGEMENT