First, cotton soft towel review
Common cleaning supplies in life are towels, paper towels, cotton pads, etc. Due to the fact that towels are prone to bacteria, paper towels are easy to break wet water, easy to fall off and contain bleach, wet strength agents, makeup cotton is easy to cause adverse reactions and other factors, consumers pay more and more attention to the choice of cleaning products. As a cotton towel made of 100% natural cotton as raw material, cotton soft towel is produced by advanced cotton spunlace non-woven fabric process and then made after autoclaving treatment, no chemicals are added in the production process, the safety is higher than other paper, with soft and delicate, good water absorption, no scraps and other characteristics, has become a new type of replacement for towels, paper towels, cotton and other products.
Cotton scarf compared with other products of the same type
Source: Collation of publicly available information
Second, the cotton soft towel industry chain
From the perspective of the industrial chain, the upstream raw materials of disposable hygiene products mainly include many chemical-related commodities, the midstream link production and manufacturing enterprises are more, the competition is relatively fierce, as for the downstream link, for the cotton soft towel OEM, its downstream customers are mainly major hygiene product brand owners, and they do not need to bear the responsibility and cost of the sales link.
Cotton soft towel industry chain
Related report: "2021-2026 China Cotton Soft Towel Market Depth Assessment and Industry Investment Prospect Consulting Report" released by Huajing Industry Research Institute
Third, the development status of the cotton soft towel market
Based on the advantages of product attributes, production efficiency, environmental protection, etc., people with infants, pregnant women, sensitive skin and high frequency of beauty and skin care are more willing to pay high prices for high quality, so the awareness of cotton soft towel products has increased rapidly, and the market demand has grown rapidly. According to statistics, in 2020, the market demand for cotton soft towels in China was 32.5 billion pieces, up 39.72% year-on-year, and the average annual compound growth rate was 101.62%, which was still in the stage of rapid growth.
The demand and growth rate of cotton soft towels in China from 2013 to 2020
From the perspective of market price level, according to statistics, the price of cotton soft towels in the mainstream domestic market in 2020 is about 0.14-0.2 yuan / zhang. Since cotton scarves are mainly in contact with the facial skin, babies, maternity, sensitive skin and people with high frequency of beauty and skin care are more willing to pay a high price for high quality and have higher loyalty. In the future, with the increase of national income and consumption upgrades, enterprises with brand awareness will gain greater market share.
The price level of China's cotton soft towel market in 2020
The many advantages of cotton soft towels accurately meet the needs of consumers, so that their penetration rate increases rapidly. According to statistics, the penetration rate of cotton soft towels rose from 0.7% in 2017 to 6.8% in 2019, and the scale of the industry expanded rapidly under the rapid growth of consumer groups.
Changes in the penetration rate of China's cotton soft towel market from 2017 to 2019
Fourth, the cotton soft towel market competition pattern
Non-absorbent hygiene products include wet wipes, cotton soft towels, etc. In the non-absorbent hygiene industry, the market share of less than 1% or the scale of less than 100 million yuan of enterprises is huge and occupies more than 50% of the market share, it can be inferred that a large number of consumers in the consumption of cotton soft towels, wipes and other products, the sensitivity to the brand is low, so the industry competition is larger, small brands also have development opportunities.
Competition pattern of Non-Absorbent Hygiene Products Brands in China in 2020
The rapid growth of the cotton scarf subdivision track has attracted many brand layouts, and the number of brands in the market has exceeded 520, in addition to the cotton era of product developers, it also includes brands such as Jierou, babycare, Jielia, Cotton Secret, Goodbaby, Zichu, Mingchuang Premium, Andyna. According to statistics, in 2019, the market share of the cotton era ranked first, and Babycare ranked second.
Competition pattern of China's cotton soft towel market in 2019
Fifth, the future development prospects of the cotton soft towel industry
In recent years, as the state has increased its support for the environmental protection industry, the quality of life of residents is also constantly improving, cotton scarves are in line with the national green environmental protection policy, market demand is also constantly released, the market demand for cotton soft towels has increased from 1 billion pieces in 2014 to 32.5 billion pieces in 2020. In the context of increasing consumption level, cotton soft towels are favored by more and more consumers due to their good performance, and the market penetration rate is also constantly improving. In the context of increasingly strict environmental supervision, cotton soft towels in response to the trend of energy conservation and emission reduction, the industry development space is broad, more and more manufacturers have joined the market, the competition in the cotton soft tissue market has intensified, and the scale of the industry is also expanding.
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