2021 is destined to be a year of great color in the new energy automobile industry, after years of policy guidance and industrial development, with the continuous improvement of the product strength of various brands and the gradual improvement of supporting facilities, this year began to gradually usher in the sales of various new energy models, the penetration rate of new energy vehicles in the second two months of the fourth quarter reached about 20%, and the growth momentum was surprising. In addition to the external environment, another big boost to the outbreak of new energy vehicles this year is many excellent products, today we will take stock of the three blockbuster star new energy models listed in 2021.
First, super catfish - Tesla Model Y
On January 1, 2021, Tesla Model Y was officially listed in China. The new car launched two versions, namely the long-endurance version priced at 339,900 yuan and the high-performance version of The Performance at 369,900 yuan. As soon as such a price came out, the whole network boiled, and the new car presented a scene that was difficult to find.
However, the good times did not last long, and then Tesla had a brake door incident, which led to a setback in Tesla sales, but Tesla did not think so. In July, Tesla sacrificed the price butcher knife, on July 8, Tesla China's official website official website officially launched the Model Y standard endurance version with a mileage of 525 kilometers, the price is only 276,000 yuan, compared to the long-endurance version of this model, the price reduction is 71,900 yuan, in the face of Tesla's price war, consumers have no resistance.
Tesla Model Y is definitely a benchmark product in terms of product strength, and the Model Y is positioned as a high-performance, fully intelligent mid-size SUV. It not only adopts a design language similar to model 3, but also has a generalization rate of up to 80% in the parts of the two, which makes it a great advantage in terms of manufacturing costs. In terms of performance, the Model Y long-endurance version of the model adopts dual-motor all-wheel drive, with a acceleration time of 0-100 km / h of 5.1 seconds, and the model Y long-endurance version has a cruising range of up to 594 km. The Model Y Performance Performance Edition accelerates from 3.7 seconds to 100 km/h and has a range of 480 km/h (WLTP estimate).
Although Tesla has been negative in China this year, the strength of its SEXY product line is still unquestionable, as a "big catfish" in China's new energy vehicle market, Model Y's driving role in China's new energy vehicle market is undoubtedly huge. It is precisely because of the existence of Tesla's sword of Damocles that domestic new energy vehicle companies represented by Wei Xiaoli can continue to polish their products and try to surpass it.
Second, lead the 1000 km era - NIO ET7
In the field of traditional automobiles, the positioning of high-end luxury brands has always been the unattainable existence of domestic brands, and only Hongqi can barely be counted as a luxury brand camp, but high-end models are also mostly based on cost performance to hit the market. In the new energy era, NIO has successfully broken through by relying on service and intelligence, and the unit price of the three models on sale such as NIO ES8, ES6 and EC6 is more than 300,000, and the average price of bicycles is called the existence of BBA. However, the NIO product camp has always been based on SUV models, and there has been no new car launch in the sedan field until January 2021, when NIO launched its first car ET7.
ET7, as THE FLAGSHIP ELECTRIC SEDAN OF NIO, IS ALSO CURRENTLY THE FOURTH MASS PRODUCTION MODEL OF NIO, THE NEW CAR IS BASED ON THE CONCEPT CAR ET PREVIEW, AND A TOTAL OF 3 MODELS WERE LAUNCHED. The vehicle size of the car reached 5098/1987/1505mm in length, width and height, and the wheelbase was 3060mm, positioning medium and large cars. The main competitors in the future should be mainstream C-class cars such as Mercedes-Benz E-Class, BMW 5 Series, and Audi A6.
In terms of appearance, the family design language is adopted, the front face uses a closed air intake grille, and the headlight group adopts a split shape, and the overall style is more personalized. The side shape adopts the sneakback coupe shape, and the tail light group with the black tail shape adopts the through shape, which effectively stretches the lateral visual width of the tail and makes the rear more layered. In terms of power, the new car adopts the power combination of 180kW front permanent magnet synchronous motor + 300kW rear AC induction motor, the system has a comprehensive power output of 480kw, a peak torque of 850N·m, and an acceleration time of 3.8 seconds per 100 kilometers. In terms of endurance, the new car is equipped with battery packs of different capacities, and the comprehensive working conditions have an endurance of 500 kilometers, 700 kilometers and 1000 kilometers.
Third, the domestic electric control flow - extreme Kr 001
Geely's performance in new energy has always been difficult to say successful, and the geometric brands that operated independently early have not taken the slightest advantage in the competition with brands such as GAC Aean because of their high price and low consumer recognition. Although the high-end Polar Star brand has first-class product strength, the vehicle is difficult to say whether it is the appearance design or the space problem that domestic consumers care about, and the sales volume is also difficult to open the situation, and there have even been many 60% off sales models on the market recently. In the face of the surging era of electrification, Geely's current product layout is obviously difficult to support future market demand, so extreme krypton has become Geely's life-saving straw.
The success or failure of Extreme Kr will affect the development trend of Geely Automobile in the future, of course, friends who pay attention to Geely should all know that although Extreme Kr is a newly established pure electric brand of Geely Group, in fact, the new car is the mass production version of the Lynk & Co brand ZERO Concept. If this blockbuster model continues to be placed under the Lynk & Co brand, Lynk & Co's brand power will obviously restrict the high-end positioning of this model; in addition, because Lynk & Co is a joint venture brand between Geely and Volvo, although both are geely holding brands, after all, Volvo is not a pro-son, and there are inevitably problems in many concepts. Therefore, the establishment of a new Krypton brand is a good thing for both the future positioning of the model and the long-term development of Geely.
At the beginning of the birth of Extreme Kr 001, Geely gave it a high-end positioning, as the first model under the Extreme Kr brand, it also undertook the heavy responsibility of brand development. Therefore, we can feel that Geely has given Extreme Kr a very large resource tilt, and its new technologies, new ideas, and piles of materials at any cost can feel the determination of Extreme Kr to impact the high-end. Extreme Kr 001 is based on Geely's latest SEA vast architecture platform, which is luxuriously intelligent and controllable at the same time. In terms of endurance, the extreme krypton 001 is divided into three versions, the largest battery capacity is 100 kilowatts of ternary lithium battery, provided by the Cataline era. Under the support of this battery pack, the single motor version has a range of more than 700km, and the dual motor version can also exceed 600km.
In addition to the several blockbuster models we talked about above, there are also several impressive new energy models in traditional car companies this year, such as Dolphin, which represents BYD's latest platform technology, iX series models representing BMW's new energy era, EQ series representing Mercedes-Benz, and so on. It is the healthy competition between the new car-making forces and traditional car companies that has promoted the vigorous development of China's new energy automobile industry and allowed consumers to have more diverse choices. Next, we will continue to look forward to the blossoming of China's new energy automobile industry in 2022.