In China's luxury car market, the German three male BMW, Mercedes-Benz, Audi (referred to as BBA) can be said to be a traditional giant, pressing against many competitors of Japan and the United States. We often complain that these "big households" treat the Chinese market "differently", compared to the more competitive European and American markets, they seem to be very "comfortable" in China, and usually do not take the "bottom of the box" things in the European and American markets to sell domestically.
However, in recent years, domestic car brands have also begun to emerge, frequently attacking the "comfort zone" of BBA, and the Mocha DHT-PHEV launched by Weipai is such a "pioneer" product. When you really understand the connotation of this car, you may not be surprised by its courage to challenge the Ashkenazi Trio.
PART1.
Mature products guided by innovation
In the luxury car market, target users are most concerned about vehicle quality and reliability, so iterative innovation is the focus of competition among brands. Mocha DHT-PHEV is an innovation-led mature product that innovates on the existing mature technology and improves vehicle performance while ensuring reliability.
The intelligent DHT system introduces "intelligence" into the power selection control, and the intelligent system selects ev and the switching of the tandem mode according to the road conditions and driving speed, which can take into account the low speed and high speed conditions, which not only greatly liberates the driver, but also can more accurately grasp the fuel economy and airworthiness.
The intelligent DHT system is composed of a dual-motor hybrid topology, using a two-speed gearbox, equipped with a high-performance ternary lithium battery of 39.67 kWh, which not only has a fast charging speed (60 kW fast charge 35 minutes to 80%), but also has a long pure electric mileage (two-wheel drive long endurance version WLC has a range of 204 kilometers, and the four-wheel drive high-performance version has a range of 175 kilometers). In high-speed driving, the fuel consumption of 100 kilometers of feeder is only 5.55 liters (two-wheel drive long endurance version, four-wheel drive high-performance version is 6.3 liters), and the comprehensive mileage is as high as 1000+ kilometers, which has become the "endurance king" among many competitors, which is enough to solve the driver's mileage anxiety problem in one fell swoop.
From the perspective of consumers, the mileage problem is undoubtedly the biggest "pain point", because no matter how powerful the vehicle is, how luxuriously decorated, how high-end the configuration is, its essential attribute is still a means of transportation, expanding the scope of travel, reducing travel costs is the core demand of consumers. Therefore, the amazing 1000+ mileage of Mocha DHT-PHEV is undoubtedly its core competitiveness and the most powerful weapon, and the attraction must be extremely great for any potential customer with the intention of buying a car.
PART2.
"More than fast" strong comprehensive strength
The powertrain of the Mocha DHT-PHEV is a 1.5T high thermal efficiency engine + motor, the maximum power of the engine is 115 kilowatts, the maximum power of the front axle motor is 130 kilowatts, the maximum power of the rear axle motor is 135 kilowatts (four-wheel drive high performance version), and the acceleration capacity of 100 meters is 4.8 seconds. It can be said that the power of this car is very abundant, and it is not unusual to run brilliant results. But SUVs can not blindly pursue speed, driving comfort, multi-scene passing ability is also "king".
Therefore, the MOCHA DHT-PHEV introduces a single-pedal mode that can recover energy by controlling the throttle, decelerating while reducing the use of brake pedals, and reducing the burden on the driver. The electronically controlled active suspension solves the problem of chassis shock absorption, if the road surface is relatively flat (such as general urban roads), most of the vibration will be absorbed, and the driver and passenger will enjoy a sense of security of "stable as Taishan".
In addition, the MOCHA DHT-PHEV has seven driving modes: standard, economical, sports, snow, four-wheel drive, mud and sand, and the ability to pass through complex terrain is extremely strong. NoH intelligent pilot assisted driving system will be in-car navigation, high-precision map, HWA deep integration, to achieve close to the L3 level of intelligent driving, according to the high-precision map to automatically switch lanes, automatic access to ramps and other intelligent driving, greatly reducing the driver's physical strength, energy consumption, comprehensive strength is strong.
Synthesis/Consolidation/Real/Force/Strong/Tough/
From the perspective of the use scenario of the SUV, smooth and comfortable driving the city and the flat road, and taking into account the ability of multi-terrain passage, is the best embodiment of Mocha DHT-PHEV's mature, accurate and pragmatic grasp of consumer demand and technology development trends. Its intelligent control system and intelligent pilot assistance driving system can maximize the response to any unexpected situations that may occur during long-distance journeys, eliminate driving hazards, thereby solving the worries of drivers and passengers, ensuring the safety, comfort and peace of mind of each mileage.
PART3.
The sincere work of configuring "leapfrogging"
As a medium-sized SUV with a price of 300,000 yuan, the Mocha DHT-PHEV is equipped with crystal gear handles, leather seats, NVH mute, Infinity audio, screen-controlled fragrance system, rhythmic infinity atmosphere lights, negative ion air oxygen bar and many other luxury elements, which will increase the interior configuration of "leapfrog" to 500,000 yuan + level, which is difficult for traditional giants, especially the German three males.
Transforming the brand premium in the luxury model into a high-level configuration "concession" for consumers, we can glimpse the painstaking efforts and sincerity of Weipai in the Mocha DHT-PHEV. From the appearance to the interior, everywhere reveals a high-level sense of design and exquisite manufacturing technology, which makes people have to marvel that the hard power of this car has actually surpassed the traditional giants.
Whether it is the innovation of the underlying technology, or the upgrading of the configuration, or the exquisite design and workmanship, it reflects the efforts and ambitions of Weipai, or Chinese auto companies to move towards the highest point of the value chain. The high-end car market, which was previously dominated by joint venture brands, can now also occupy a place for Chinese brands. Perhaps a single model "thriving is not spring", but this horn, this thunder, will inevitably lead to the rise of the future like a tide, like a spring of brands.
Write at the end
While looking at the Mocha DHT-PHEV with joy, I also saw the confidence of Weipai to challenge the giants, and looked forward to the unlimited future of domestic luxury models.
Give it a chance and I'm sure you won't be disappointed.
Here's the point of view