In february' high-end car sales rankings, bmw 3 series broke through 10,000 strong to win the championship, BBA won the top six

In the previous few articles, we conducted a spicy evaluation analysis of several major market segments of cars, SUVs, MPVs and new energy in February, and in the previous article, we analyzed and analyzed the high-end SUV segments in the luxury market. According to the latest sales data released by the Association of Passenger Vehicles, the domestic narrow passenger car market sales reached 1.250 million units in February, an increase of 4.5% year-on-year and a decrease of 39.9% from January. From January to February this year, the cumulative sales volume was 3.328 million units, a slight decline of 1.6% year-on-year, and the overall trend was stable.

In our last article, the luxury car market is more obvious than the overall passenger car market decline, and it is not as rapid as the sales increase in the previous months. According to the latest sales data released by the Association of Automobile Manufacturers, luxury car retail sales in February were 160,000 units, down 3% year-on-year and 44% month-on-month. Today we will take a look at the situation of the high-end car sales ranking in February, without saying much, straight to the point. It is worth mentioning that the top six high-end cars this month were won by the BBA. BMW, Audi and Mercedes-Benz each made two models on the list, and Hongqi also had two cars in the top ten.

First place: BMW 3 Series, with sales of 10,185 units in February

In February, the high-end car market champion was taken away by the BMW 3 Series, with a single monthly sales of 10,185 units, a slight decline of 1.2% year-on-year, and its sales reached 34,581 units in the first two months, which was comparable to that of the big brother BMW 5 Series. It is worth mentioning that the BMW 3 Series is also the only high-end car with sales exceeding the 10,000 mark in February. Its excellent athletic performance and good reputation. The success of the BMW 3 Series also lies in the fact that it has ushered in a new model, and with the arrival of the new BMW 3 Series, its product strength and market competitiveness have been greatly improved. However, what should make BMW alarmed is that the COMPLAINTs of bmw 3 series have remained high in the past two months, and its complaints mainly involve engine oil burning, oil leakage, abnormal wear of the brake system and tire drum bags, and sales fraud.

Second place: Audi A4L, with sales of 9,460 units in February

The second place is the Audi A4L, which has monthly sales of 9460 units, an increase of 7% year-on-year, and the first two months of Audi A4L sales of 26299 units, an overall decline of 7.9%, mainly in January. As the main sales model of the Audi brand, the Audi A4L has ushered in a new model, but it has not seen the significant growth imagined. The straight waterfall grille was replaced when it was renewed, and many people did not buy it. How this car will perform in the future, we will continue to pay attention to it.

Third place: Mercedes-Benz E-Class, with sales of 9,378 units in February

Mercedes-Benz E-Class sold 9,378 units in February, not much different from the second-ranked Audi A4L, and also had a year-on-year increase of 10.2%, which is also the largest monthly increase in the high-end sedan market. As the best-selling Mercedes-Benz car on the market at present, the Mercedes-Benz E-Class is also one of the biggest beneficiary models from the upgrade of China's automobile consumer market. Although the Mercedes-Benz E-class has many complaints in the terminal, from the perspective of market feedback and consumer cognition, the Mercedes-Benz logo is still very valuable.

Fourth place: BMW 5 Series, with 9,352 units sold in February

The BMW 5 Series ranked fourth, with sales of 9,352 units in February, down 1.7% year-on-year, and only 26 vehicles away from the third-place Mercedes-Benz E-Class. Although it ranked fourth in February, its sales reached 35,444 units in the first two months, an increase of 22% year-on-year. The decline in sales in February was on the one hand due to the lack of raw material supply that affected delivery, on the other hand, its terminal received a large number of complaints, and its complaint volume last month has ranked in the top five of the car complaint list, in addition to engine burning oil and cracking of body parts, most of them are concentrated on sales fraud and suspected allocation reductions. This also reflects BMW's lack of control over quality control, and the lack of management of BMW in pre-sales and after-sales issues.

Fifth place: Audi A6L, with sales of 8,153 units in February

The Audi A6L sold 8,153 units in February, down 28% year-on-year, and ranked fifth in both the single-month ranking and the bi-monthly ranking. As a medium and large luxury car, Audi A6L has always been the opponent of BMW 5 Series and Mercedes-Benz E-Class, in 2020, Audi A6L can be said to have completely suppressed the opponent, but at this time, whether the Audi A6L can then press the same level of old enemies BMW 5 Series and Mercedes-Benz E-Class behind, can only be left to time to verify.

Sixth place: Mercedes-Benz C-Class, with 5,298 units sold in February

Ranked sixth is the Mercedes-Benz C-Class, which sold only 5,298 vehicles in February, down 39.3% year-on-year, the most obvious decline in the top ten of the list, and also the Mercedes-Benz C-Class for two consecutive months. In the first two months, Mercedes-Benz C-Class sales were only 15,571 units, down 43.8% year-on-year. Due to the frequent occurrence of quality problems and the increasing number of complaints, mercedes-Benz C-class reputation has been greatly affected, hundreds of thousands of cars, with a 1.5T engine, is definitely the performance of pseudo luxury cars. To know that this car in the overseas market almost can not sell, in the first few years in China was very popular, completely affected by the Mercedes-Benz brand, consumers rushed to the Mercedes-Benz logo, but the result of frequent problems, but also triggered the bottom limit of Chinese consumers.

Seventh place: Volvo S90, sold 1666 units in February

Mercedes-Benz C-Class is a watershed for high-end cars, and after the Mercedes-Benz C-Class, it is the world of second-tier luxury brands, but it is also difficult to catch up with the previous models. The Volvo S90, which ranked seventh, sold 1,666 units in February, down 23.4% year-on-year, and only 4,552 units sold in the first two months, down 31.2% year-on-year. Although the terminal has a large discount, it is still incomparable with BBA. In addition, volvo S90 has also had many complaints, and quality problems have emerged in an endless stream, which in turn has affected its reputation.

Eighth place: Hongqi H9, sold 1482 vehicles in February

Hongqi H9 ranked eighth, February sales of 1482 vehicles, down 1.4% year-on-year, the first two months of 4571 vehicles, down 9% year-on-year, with China's Rolls-Royce known as The Hongqi H9, handsome but 1 year, its sales remained at about 1,000 vehicles, the author thinks even if it is a good performance, after all, its positioning is here, this price, many people will still choose the next level of BBA models.

Ninth place: Cadillac CT6, sold 1123 units in February

Cadillac CT6 sold 1123 vehicles in February, a slight increase of 3.8% year-on-year, and the cumulative sales of 2593 vehicles in the first two months, down 20.8% year-on-year, ranked the same in single and bi-monthly rankings, both ranked ninth. Cadillac CT6 This American luxury car also has a large discount in the terminal, but the brand power is still greatly deficient compared to other luxury brands. In addition, in the current situation of soaring oil prices, Cadillac's life will be even more difficult.

Tenth place: Hongqi E-QM5, with sales of 618 units in February

Hongqi E-QM5 sold 618 units in February, this domestic luxury car that focuses on the high-end travel market is difficult to be selected among family cars, which is why it is doomed to not move forward. In February, the new Hongqi E-QM5 also ushered in the listing, and it is still unknown whether the new model can help its sales.