[Aika Car Shopping Guide Original]
Ride-hailing cars run on the road every day, and how fast and good to save is their motto. These models often have superiority in terms of endurance performance and space, and at the same time, due to the number of kilometers and strength they run every day, the quality is more trustworthy. However, in the near future, electric vehicles such as WM E.5 and Hongqi E-QM5, which are mainly focused on the B-end travel market, have begun to launch personal models. So today we will take stock of the representative models of online ride-hailing to civilian use.
1. Why do these brands give priority to the new car layout to the online car market in the early stage?
The entry point of new energy to do online car-hailing is not the same as that of fuel vehicles, and if electric vehicles directly enter the market, there may be a situation where the market response is not strong and the recognition is not high. Therefore, these electric vehicle brands want to play a certain role in testing the water through the early main B-end travel market as a publicity. If the fuel vehicle is facing the online car market in the early stage, in the transfer back to the personal market, it may cause users to resist and feel that the model is not advanced enough, for example, BYD e9 is launched for the online car market after bydiring Han for a period of time, and changed back to the ordinary BYD logo, taking the initiative to open the gap with the dynasty model.
2. Why is it now turning back to the civilian market?
Although the online car market has just demand or policy dividends, it is undeniable that the civilian market has a huge demand, and the double-line blossom is the result that these car brands most hope to see.
3. Why models that focus on the online ride-hailing market do not choose lower-level products
First of all, the online car has clear requirements for the model level, generally our common express cars are mainly compact cars, holding passengers have a basic seating space, but also to meet the basic requirements of passenger travel for luggage loading.
Due to the higher comprehensive service fee of taxi, the private car market requires vehicles to meet the standards of at least medium-sized cars, bringing a better riding experience. More importantly, the relatively advanced positioning also has a certain guarantee for the endurance of pure electricity.
In addition, if you think from the perspective of car brands, there is no choice of lower-level models to put into the online car market, there are also manufacturers' "face" problems, comparing online car ride-hailing cars running on the road every day, itself is also a "mobile advertising", many brands hope to contact these models by hitting online car rides, in order to impress consumers in the personal market.
I. WM E.5
Official guidance price: 18.01-19.01 million yuan
WM E.5 launched a total of 2 models for the individual market, namely the Pro version and the SmartComer, compared with the E.5 version of the online car version, the price of the whole series increased by 20,000 yuan. Usually, the same model of the online car version and the personal version are from the same platform, so there will not be too many changes in appearance and body structure.
In terms of appearance, the WM E.5 Smart Travel for the individual market is basically consistent with the previous "online car" version of WM E.5, and the rim shape is more obviously different from the travel version. The main configuration difference between the two is still reflected in the car, and we will look down.
Differences in configuration between the personal version and the ride-hailing version:
In general, WM E.5 models for the personal market, compared with the previous version of the online car, the configuration has been improved, the price has also risen slightly, belongs to the price increase and the amount of models, mileage and battery capacity are the same as the previous version of the high-end model, to meet the needs of users.
The online ride-hailing car ashore | the WM E.5 increase also increased the price
2. Red Flag E-QM5
Official guidance price: 12.28-16.58 million yuan
The previous versions of the Hongqi E-QM5 are all models for the ride-hailing market, including versions for T3 Travel, Didi and the taxi market. For the individual market model, a total of 2 models have been launched, one is a model that supports the exchange of electricity, and the other is a charging version of the enjoyment version, and the pure electric mileage of both cars is the same, both of which are 431km.
◆ Differences in configuration between the personal version and the online ride-hailing version:
The guide price of the online car version of the Hongqi E-QM5 is 239,800 yuan, compared with the lower price of the civilian version, the price of the high-end support model is 165,800 yuan, and the price will be 74,000 yuan behind, and the configuration has also been adjusted accordingly.
Editor's Comments:
These electric vehicles, which were previously the main mobility market, have proved the reliability and ease of use of these pure electric models from the side through the high-intensity use in the operating environment. At the same time, the commonality of the advantages of models in terms of space that mainly focuses on the ride-hailing market is still a very big advantage in the individual market. The difference is that models for the individual market will be adjusted according to the actual configuration, such as the personal version of the car with a higher price than the online car version, the configuration will be further improved to meet the higher configuration needs of individual users. If you enter the personal market to reduce the "body" and adjust the price downward, it is bound to optimize some configurations to meet cost demand.
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The online ride-hailing car ashore | the price of the Hongqi E-QM5 is more attractive