Text/Peach Lee
Recently, BYD officially announced the listing of its BYD D1 new 2022 Comfort Edition models, which are positioned as pure electric compact MPV at a price of 157,800 yuan. BYD D1 as a model jointly launched by BYD and Didi, mainly for the online car market, the new model compared to the previous 2021 leading version of the model in the price of about 10,000 yuan, correspondingly, the new model in the configuration has also been castrated, is a low-end version of the model.
After the news of the new car listing was released, it also triggered a wide discussion among consumers, and some consumers said bluntly that BYD's popularity is larger, the order volume has risen, and now the days are better and they have begun to drift, so is this really the case? First, let's take a look at some basic information about the new car.
Except for the deletion of some configurations and the reduction of prices, there is no other change in the appearance space and power data of the new models. In terms of appearance, BYD D1 adopts the latest family design language. The front face is a typical new energy electric vehicle closed grille shape, and the front surround adopts a very integrated and sporty through-line design, which looks like an evil charm and smile.
The interior design as a whole is a simple route, the hierarchical center console has a 10.1-inch central LCD display, there is a shift knob in the central gear shift area, the function /mode is on both sides of the gear shift difference, as a ride-hailing car, such a design is acceptable, there is no need to pursue too much luxury and technology.
In terms of body size, the BYD D1 has a length, width and height of 4390/1850/1650mm, a wheelbase of 2800mm, and a five-door, five-seat layout. The biggest feature of BYD D1 is the use of asymmetrical door opening, the right door uses the sliding door opening method, and the left side is a more traditional swing door, which is obviously designed to facilitate guests to get on and off the car.
In terms of power, the BYD D1 Comfort Edition continues to be equipped with a 53.6 kWh lithium iron phosphate blade battery, and the NEDC has a cruising range of 418 kilometers. It adopts a front-mounted motor drive, equipped with a permanent magnet synchronous motor, the maximum power is 100 kilowatts, 180 Nm, the vehicle supports fast charging mode, and it takes 0.5 hours to fill.
In terms of configuration, the 2022 Comfort Edition model has been reduced in many safety and comfort features, such as front side airbags, lane departure assist, active braking, adaptive cruise, leather steering wheel, vehicle networking, rear LCD screen and car air purifier.
As a leading brand of domestic new energy vehicles, BYD's technical level, brand credibility, and user recognition are very high, consumers still express support for BYD's development, and this question cannot be answered very directly, and may have different views for different people.
If you compare with yourself, your own BYD Dolphin is obviously better than this car, and if you put it in the current online car market, BYD D1 does not seem to have any advantages, this price is indeed a bit inflated. Take the Pentium NAT, for example, its model selection is more, including the 2022 comfort travel rental version and the 2021 online booking version.
In addition, in terms of specific parameter performance, BYD D1 does not seem to show superiority. For example, in terms of 100 km acceleration time, D1 measured 12.45s, while Pentium official data is 10.8s; battery pack warranty time is 6 years or 600,000 kilometers, while Pentium is 8 years or 600,000 kilometers; and in terms of configuration, the two cars actually do not show too much gap, each has its own focus, but the price of Pentium is much lower than D1, is an electric opening and closing and manual opening and closing door can have such a big price difference?
In my opinion, the reason is obviously not the way the door is opened. As an operating model for the online car market, it is understandable that the price of the BYD D1 is a little higher than that of private cars, after all, the warranty time of the battery pack type is longer. And as a cooperative car, its price definitely needs to be decided by both parties.
summary:
In fact, from the perspective of BYD's development path, he is not floating, but the strategic positioning is different, and we cannot represent BYD from the D1 car. Now BYD brand awareness and now is not the past, the strategy of moving to the high-end market is more obvious, but many consumers may not have changed their stereotypes, at present, there are still many other models to choose from, different positioning of the car for different consumers, we can start from the models they need to see, do not jump to conclusions.