In 2010, with the continuous development of the concept of Internet +, the taxi market appeared partly by allowing users to establish communication with drivers to facilitate transactions, and this is the prototype of online ride-hailing. In 2014, with the launch of various platforms, a large number of online ride-hailing cars entered our lives, and this year is also known as the "First Year of Online Ride-hailing".
According to the statistics of China Internet Data Center, as of December 2021, the number of online ride-hailing users in the mainland reached 453 million, an increase of 87.33 million over December 2020, accounting for 43.9% of the total Internet users. It is expected that the transaction scale is expected to exceed 400 billion yuan in 2022. The heat of the ride-hailing market has also made the competition between platforms more intense, how can we stand out from the 267 online ride-hailing platform companies in the country?
The network economy is booming, and no one can really "monopolize the market". The online booking industry has already formed a relatively stable pattern, each of which is similar, but the real difference between them is two words - "service".
But until now, few companies have been able to clearly put forward relevant content and requirements, and as the industry's leading platform, Cao Cao Travel has clearly taken "experience as king" as the future development direction. As early as September 2021, Cao Cao Chuxing released the "N Strategy" :(New Car Custom Car, New Power New Energy, New Ecosystem Ecosystem) and mentioned two new product lines: Cao Cao Chauffeur and Cao Cao Huixuan; on April 22, Cao Cao Chuxing's new product line Cao Cao Chauffeur was launched in Chongqing.
Cao Cao Travel has made every effort to build a "national car" and become a special car that the people can afford. At the first time of the launch of the "Cao Cao Car", we immediately placed an order, and officially set off after agreeing on the location time with the driver of the order service, so let us experience a wave of "Cao Cao Car" on behalf of everyone.
New "dedicated" car New experience
The so-called "special" car, the most important point is that the model to be "dedicated", a more unified model can ensure the consistency of the user's experience every time, in this regard, Cao Cao travel is one of the better companies in the online car.
Cao Cao Chuxing has now unified the special car model to be created by the Geely Group's Ruilan Automobile - Maple Leaf 80V, the shape of the MPV is more in line with the style and needs of the car, the overall appearance looks relatively calm, the front face goes round style, the split headlights with a slightly open front net, the face opens like a smiling person, the side lines are more concise and straight, with large size thick-walled tires, there is obviously a sense of luxury.
The length, width and height of the car are 4706 * 1909 * 1699mm, in the case of its own data is more prominent, compared with the A-class car commonly used in the online car market, the ride space provided by Cao Cao's special car model is simply a dimensionality reduction blow, coupled with the 2807mm of the cross-level wheelbase, few online car models can reach this level, and the 798 liters of super large luggage space behind the car really surprised me at first sight, it is indeed too big!
In the actual experience, whether it is the front or the back, the riding space is very spacious, especially the rear seats, which can be adjusted to the appropriate posture before and after, and the height of one meter seven can rest in a relaxed and casual posture, without having to "bow down" like most other online ride-hailing cars.
The texture of the vehicle to the passengers during the driving service is very good. In the experience, we asked the driver to test the different states of the car in three gears, and the power mode can burst out considerable power, here is the focus on praising the comfort mode, with the car's more compact chassis and accurate tuning, the driving process can not feel the vertigo and drag of the tram at all.
But the car brings only the most basic feelings, "service" is still a people-oriented thing, Cao Cao travel dares to shout out the slogan of "national car", how about the travel service experience?
The "cheapest" car service is not simple
What is the service? Service is to be sincere, for the sake of others, to provide convenience or help for others. Looking at the ride-hailing market, the real service may be the process from the moment the consumer and the driver are connected through the platform, and all the details of the customer can be taken care of.
On the day of travel, the reserved Cao Cao car arrived ten minutes in advance, during which time did not receive any call urged by the driver's master, follow-up communication to know that after the Cao Cao driver received the order, he would arrive at the order receiving place half an hour in advance to wait for the passengers, and then open the official service after getting on the car.
Before getting on the bus, the driver master stood by the car in front of the car in formal clothes and waited, confirmed the boarding staff and took the initiative to open the door for us and assisted us to put the things we were carrying neatly in the car, and waited until all the personnel got on the car before sitting in the driver's seat and reminding everyone to fasten their seat belts. The driver master also told us that these are the standards for chauffeurs, including uniform shirts and trousers and service processes.
After boarding the bus, the driver will ask the passengers about their perception of the current air conditioning temperature in the car, and adjust it to a more comfortable temperature with consent. In the process of driving, I also constantly asked whether there was discomfort, whether I needed to drive slowly, etc., and I felt kind but polite overall.
When departing, the driver will remind each door storage compartment that there is mineral water to drink, and the front row also has a dedicated interface and data cable for customers to charge. When we asked about the price difference between the car and the ordinary car, the driver master said that in fact, the gap is not large, through the pricing rules of Cao Cao travel, we can also see that the same distance, Cao Cao car is only slightly higher than Cao Cao Huixuan, the actual gap is minimal. We also compared other car platforms, the same distance, Cao Cao travel car price advantage is also very obvious, only about 60% of other platforms.
Estimated price of Cao Cao car (left) Estimated price of other special car (right)
After arriving at the destination, the driver opened the door to guide us out of the car after confirming safety, and at the same time helped us sort out the large bags and small bags on the car, and instructed us to carefully check our belongings. After confirming that the items were all in place, the driver ended our experience with "Welcome to the next time you take the Cao Cao travel car".
Overall, Cao Cao Travel has brought us a more comfortable ride through the new model, and in terms of service, it has covered most of the needs of passengers when traveling with a set of standardized processes. For passengers who travel through online ride-hailing for a long time, such standardized models and standardized services can truly appreciate the cordiality and trust of private cars anytime, anywhere.
In the fierce track of online ride-hailing, leading enterprises, including Cao Cao Travel, are thinking about how to cultivate more "loyal users" through differentiated competition in addition to the bottom line of comprehensive compliance and safety. Cao Cao Chuxing has taken a step ahead through the N strategy, and the travel bureau is also looking forward to seeing more companies hand over their answer sheets.