On January 26, 2022, Cao Cao Travel, a new energy vehicle sharing mobility platform, announced a brand upgrade, which was iteratively updated in multiple dimensions such as brand concept and visual system, showing a new mission after 6 years of Cao Cao's travel development. After the brand upgrade, Cao Cao Chuxing will take "technology to reshape green shared travel" as its mission and "green travel, common beauty" as the communication concept, and continue to explore the intelligent and low-carbon development in the field of travel.
Brand renewal and upgrading To show the new vision of green and smart travel
For the brand visual system, Cao Cao Travel has been fully optimized and upgraded, with "Cao Cao Green" as the main color, and derived a series of exclusive visuals. The new visual system is lighter and more agile, which can convey the clear brand characteristics of the industry, society and users, so that people can more intuitively feel the brand positioning of Cao Cao Travel's low-carbon environmental protection.
At the same time, Cao Cao Chuxing also launched two new members of "Aman" and "Fulai", the shaping of personified IP, which can better establish emotional interaction with consumers and condense distinctive symbols for the brand. The launch of "Aman" and "Fulai" may help Cao Cao Travel gradually create a new cultural identity and exclusive label.
"Green travel, common beauty" is the new brand slogan proposed by Cao Cao Travel this time. It is reported that Cao Cao Chuxing's involvement in the shared travel industry with new energy vehicles in 2015 once took "not living up to the encounter of every journey" as the brand slogan, emphasizing the benign interaction between the platform and drivers, drivers and passengers, and the new slogan after the upgrade highlights the unique attributes of the Cao Cao Travel brand itself, as well as the firm attitude of always adhering to green development.
Continue to lay out green and low-carbon development and set an industry model
Under the guidance of the 14th Five-Year Plan, the development of new energy has received wide attention. As the first online ride-hailing platform in China that focuses on new energy vehicle sharing services, Cao Cao Chuxing has run the green and low-carbon concept through its core business philosophy and user operation as early as its inception.
It is understood that Cao Cao Chuxing pioneered the establishment of the "Cao Cao Carbon Bank" in the first year of its establishment, recording the carbon emission reduction generated by users riding new energy vehicles, and converting them into carbon assets that can be exchanged for travel benefits and rights, which are stored in user accounts. According to the "Sixth Anniversary Green Development Data Report" released by Cao Cao Travel in 2021, the total mileage of Cao Cao Travel in the past six years has exceeded 7.63 billion kilometers, and the cumulative carbon emission reduction has exceeded 1.0835 million tons.
In this brand upgrade, Cao Cao Chuxing indicated that it will continue to promote the intelligent and digital development of the platform, so that travel itself becomes an optimal solution to achieve green. On the basis of the first generation of trams, Cao Cao Chuxing will also launch a second tram, which has a strong power exchange capacity and can quickly change the power within 60 seconds, greatly saving the time of power change, thereby improving the efficiency of driver operation and increasing revenue.
In the second half of 2021, Cao Cao Travel upgraded its hitchhiking business to provide full travel safety guarantee and strict owner screening mechanism. Up to now, Cao Cao's ride-hailing has covered more than 200+ urban commuting and cross-city travel scenarios, achieving low-carbon environmental protection, equal and mutual assistance travel. At the same time, as a green connector for urban transportation, Cao Cao Taxi aims to help the transformation and development of the taxi industry through digital hardware and software integration global solutions, making mass transportation safer, more convenient and more low-carbon.
With forward-looking thinking, Cao Cao Travel has taken the lead in laying out a low-carbon development strategy, and is committed to creating a green, safe and healthy travel platform, and has become a pioneer in the development of low carbon in the industry. In this brand upgrade, CaoCao Travel has placed more emphasis on the "green" attribute in brand positioning, which is not only in line with the market transformation action under the national policy, but also reflects the pattern and vision of Cao Cao Travel in the industry.
Practice corporate social responsibility and explore the path of green development
"In the context of carbon neutrality and carbon peaking, low carbon is the only way for sustainable development in all industries. This brand upgrade clearly conveys Cao Cao Travel's brand positioning of 'green and low-carbon' and its determination to strengthen green and low-carbon development. The relevant person in charge of Cao Cao Travel said.
In September 2021, Cao Cao Chuxing proposed the "N-Cube Strategy" at the B round financing conference, saying that it would continue to lay out the power exchange market and create a new energy travel ecosystem. In January 2022, Cao Cao Chuxing officially announced the carbon neutrality target, saying that it will achieve carbon neutrality in operations by 2023 and net zero emissions for all travel orders by 2035. Under the issue of the times when the country advocates green and low-carbon development, the realization of green and low-carbon development goals requires the coordination of many enterprises, Cao Cao Travel responds to the call of the times with practical actions, and a series of measures all reflect the responsibility and responsibility of large enterprises.
It is worth mentioning that in this brand upgrade, Cao Cao Chuxing also launched a new car line 95129, calling the hotline to help order a car one-on-one to help order a car, easily solving travel problems. Adapting to the transformation of aging services, Cao Cao Travel has been steadily advancing, and it also has positive demonstration and driving significance while actively practicing corporate social responsibility.
In order to more fully interpret the increasingly rich brand connotation, Cao Cao Travel has upgraded its brand and penetrated the brand characteristics of "green travel". In the future, Cao Cao Travel will closely integrate with the national development strategy to reshape green shared travel with science and technology, so that green smart travel will become a new normal of social life.