A few days ago, Cao Cao travel held a press conference, announced the results of the "N" strategy landing for half a year, and also released two new product lines, namely Cao Cao Special Car and Cao Cao Huixuan. According to Gong Xin, CEO of Cao cao travel, the number of cao cao travel users has now exceeded 120 million, which he said also "proves that the N strategy is in line with the characteristics of the enterprise and the current market environment."
According to official disclosures, the positioning of Cao Cao's special car is "national car", which will take into account the service quality and riding experience under the premise of close price, while the positioning of Huixuan business is "affordable travel". In this regard, Gong Xin said, "We hope that this is a car that everyone can afford, redefine the concept of 'car', and no longer let 'car' equate with 'expensive' and 'elite'." It is reported that at present, these two new products have been launched in Chongqing, of which the Huixuan business has begun to carry out pilot operations in Chongqing, Chengdu and other places.
In addition, Cao Cao Chuxing also announced at this event that it has reached a strategic cooperation with Chongqing Ruilan Automobile Technology Co., Ltd., and promised that it will continue to launch the Maple Leaf 60S power replacement model in the future and will promote and operate it nationwide. And Gong Xin also said, "Customized cars are cheaper in cost, cheaper in maintenance, more in line with the requirements of online car-hailing, and reduce the burden on drivers." At the same time, the continuous development of the new energy system, the increasingly mature power exchange technology, the gradual unification of standards, and the continuous improvement of the coverage and density of the replacement power station can continue to reduce energy costs, which is equivalent to reducing the daily cost of driver sports cars. ”
At the event, Gong Xin also expressed his confidence in the "N" strategy, saying, "We believe that the continuous implementation of the N strategy will not only make Cao Cao Travel competitive for a long time, but also explore a healthy and feasible path for the common prosperity of the industry."
Previously, in September last year, Cao Cao Chuxing released the "N" strategy when completing the B round of financing, which is composed of three sections: New Car Custom Car, New Power New Energy and New Ecosystem New Ecology.
【The picture of this article comes from the network】