Blue Whale TMT Channel April 13, today, Cao Cao Chuxing announced the effect of the "N" strategy landing for half a year, and released two new product lines "special car" and "Huixuan" business. At the meeting, Gong Xin, CEO of Caocao Travel, said that the number of Caocao Travel users has exceeded 120 million.
Gong Xin introduced that the positioning of the car business is "national car", which can take into account the service quality and riding experience under the premise of close price, while the positioning of the huixuan business is affordable travel. Both product lines were officially launched in Chongqing. Gong Xin revealed that Huixuan products have previously been piloted in a few cities such as Chongqing and Chengdu, "Choosing to release two product lines in the new stage of Cao Cao Travel in Chongqing at the same time is because we value the potential and radiation driving ability of the Chongqing market itself." ”
In addition to the release of two product lines, Cao Cao Chuxing also held a strategic cooperation signing ceremony with Chongqing Ruilan Automobile Technology Co., Ltd. (hereinafter referred to as "Ruilan Automobile"). In December 2021, Geely Automobile and Lifan Technology officially announced the establishment of a joint venture company, and in January 2022, the company was officially named Ruilan Automobile. On February 23 this year, Ruilan Automobile's first electric car, the Maple Leaf 60S, was officially launched. After reaching a strategic cooperation, Cao Cao Chuxing will continue to launch the Maple Leaf 60S power replacement model and put it into operation in various markets across the country. Gong Xin said, "The New Car custom car is one of the three components of the N strategy, and it is also the core of Cao Cao Chuxing's development advantage in the second half of the online ride-hailing stage. ”
When Cao Cao Chuxing announced the completion of the Series B financing in September 2021, it released an "N" strategy. The strategy consists of New Car custom car, New Power new energy, and New Ecosystem new ecosystem. Gong Xin expressed confidence in the N strategy, "Customized cars are cheaper, maintenance costs are cheaper, and they are more in line with the requirements of online ride-hailing, reducing the burden on drivers." At the same time, the continuous development of the new energy system, the increasingly mature power exchange technology, the gradual unification of standards, and the continuous improvement of the coverage and density of the replacement power station can continue to reduce energy costs, which is equivalent to reducing the daily cost of driver sports cars. ”
