Recently, Ruilan Automobile announced its latest sales results. According to the data, the sales volume of Ruilan Automobile in April was 3017 units, an increase of 50% month-on-month, a record single-month sales volume; the order volume in April was 5020 units, and the cumulative sales volume from January to April was 8326 units.
Despite the problems of price increases and shortages in the supply chain of new energy vehicles brought about by the resurgence of the new crown epidemic, Ruilan Automobile has maintained a steady pace of progress and achieved a contrarian upward trend.
Steady progress
The growth trend is obvious
Under the influence of the recent new crown epidemic, the domestic new energy automobile industry has collectively come under pressure in many aspects such as supply chain, production, logistics and transportation, and most car companies have been affected in production and delivery. In this regard, Ruilan Automobile has set up a supply assurance team headed by the CEO to respond quickly and decisively, and flexibly use business negotiations, second-track development, government-enterprise coordination, flexible scheduling and other ways to actively coordinate upstream and downstream to overcome industry difficulties and minimize the interference of the supply chain.
Lou Yuanfa, chairman and CEO of Ruilan Automobile, said in an exclusive interview with the Chongqing Branch of Xinhua News Agency that with the joint efforts of the government and enterprises, the problems of logistics and parts supply caused by the new crown epidemic are gradually being solved, and the current production is in an orderly manner, and all Ruilan people are confident of completing the annual production and marketing targets.
Deep ploughing the market
Turn on rapid development mode
In order to solve the pain points of new energy vehicles, Ruilan Maple Leaf 60S and Ruilan
All have the ability to quickly change electricity, and at the same time support the purchase policy of separation of vehicle and electricity, which can effectively improve the operational efficiency and capital use efficiency of customers. This not only makes customers more efficient and flexible in the use of vehicles, but also improves the competitiveness of products, which directly promotes the substantial growth of Ruilan Automobile.
In addition, the rapid expansion of Ruilan Automobile in the B-end market has further contributed to the steady rise in sales. April alone can see the results: on April 7, Ruilan Automobile and Zhongda Yuantong Company signed a strategic procurement agreement for 5,000 units for market development in 2022-2023; on April 13, Ruilan Automobile and Caocao Chuxing reached a medium- and long-term strategic cooperation, and Caocao Chuxing will purchase customized cars produced by Ruilan Automobile in large quantities in the next few years. The continuous strategic cooperation between Ruilan Automobile and major companies is not only a win-win move in the new era, but also a strong proof that Ruilan Automobile is highly recognized by the B-end market.
Value service
Wake up the new experience of power exchange travel
How to get the recognition of consumers is a difficult problem facing every car company. Since its inception, Ruilan Auto has adhered to the user experience first, dug deep into user needs, and is committed to creating a user ecosystem of people, cars and life.
On April 20, ruilan auto app was officially launched, the app in addition to providing car purchase / car information, brand information, welfare activities, car interaction and other basic services, but also the power change butler to provide intelligent battery life service, at any time to grasp the vehicle status, convenient selection of peripheral power grid points, the car, station from the original "tool", into an important part of the "lifestyle", reconstruct the user travel experience, and establish a deep link with the user.
At the same time, in order to provide consumers with more comprehensive power exchange services, Ruilan Automobile continues to open up cities and markets at the same time, Yiyi Zhaoneng also continues to accelerate the layout of power station replacement stations across the country. Up to now, the substations in the ecology of Ruilan Automobile have covered Hangzhou, Jinan, Chongqing, Suzhou and other cities, and will accelerate the layout in other pilot cities and key markets for new energy vehicles in the future. This year, Ruilan Automobile will continue to cooperate with Yiyizhao Neng, and according to the sales plan of Ruilan Automobile, more than 300 substations will be built for Ruilan Automobile, covering 8 pilot cities and 15 other key cities.
Conclusion
At present, the new energy vehicle market is in the ascendant, who can seize the market opportunities first, who can lead the development of the industry. For car manufacturing, in addition to the favorable time and place, mastering excellent technical strength can go further and steadier. It is not difficult to foresee that Ruilan Automobile, which continues to exert efforts in technology, products, sales channels and services, will continue to improve its market performance. It is expected that Ruilan Automobile will take advantage of the trend of the new energy era to climb to the commanding heights of the power exchange track, and bring more consumers a better and more efficient new experience of power exchange travel.