In March, the sales volume was 2008 units, and the order reached 11298 units, which is a report card handed over by Ruilan Automobile, which has only been established for 3 months. As a "new potential energy for a new generation of power replacement travel", the development momentum of Ruilan Automobile can be described as rapid.
In the first quarter of this year, the cumulative sales of Ruilan Automobile reached 5309 vehicles, accounting for 60% of last year's annual sales. Following this trend, a doubling of sales this year is inevitable.
At present, China's new energy vehicle market is full of flowers, whether it is a traditional car company or a new car-making force, everyone is struggling to attack the goal of "10,000 vehicles sold per month". As Geely's power exchange travel brand, Ruilan Automobile chose to attack the new energy vehicle market with "power exchange mode", and the monthly order easily exceeded 10,000, directly killing a number of new car-making forces.
Of course, behind this sales, at least two facts are confirmed. First, the "power exchange model" that was once abandoned by Tesla has once again been pushed into the air and become a "fragrant feast"; second, the business model and products of Ruilan Automobile meet the market demand and are constantly recognized by the market and consumers.
Since the development of new energy vehicles, although major car companies have scrambled to launch models with longer battery life and faster charging, mileage anxiety and energy replenishment difficulties have always been the "pain that is difficult to breathe" for users. There are more and more new energy vehicles, but the problem of charging difficulties is becoming more and more prominent. Some netizens once joked that the driving distance of 1 hour was forced to drive for 4 hours, because there were 3 hours of queuing on the road to charge.
The advantage of the "power exchange mode" is that it can bring faster energy replenishment efficiency and higher battery safety.
The average time required to change the power is less than 5 minutes, while the charging mode takes more than one hour under the condition of fast charging and 8-10 hours for slow charging. At the same time, the "power exchange mode" realizes the separation of vehicle electricity and electricity, which can be replaced and upgraded. For car owners, you can buy a car alone, and then rent a battery, with the advancement of technology, the battery will automatically upgrade, the safety of the battery can be better guaranteed. From a social perspective, the staggered peak charging of the substation also has the advantages of having a small impact on the national grid.
Where the user's needs are, the opportunities are. A perfect power exchange network is undoubtedly the best way to solve the mileage anxiety of new energy vehicle owners.
In the industry, there are also many enterprises that lay out the "power exchange track". NIO is one of the earliest car companies to practice the "power exchange mode", as of now, NIO's replacement power stations in China have reached 868 seats, and the number of battery replacements by customers has reached 7.6 million times. According to the latest news, NIO is ready to share its electric vehicle replacement platform technology with other car companies in the competition, and plans to build 1,000 substations overseas by 2025.
At the beginning of this year, the power battery giant - Ningde Times also announced with great fanfare to enter the "power exchange track", released the power exchange brand EVOGO, and launched the "chocolate block" power exchange program, but 3 months have passed, and there is no latest progress release of the brand.
In contrast, Ruilan Automobile, as Geely's power exchange travel brand, is undoubtedly a dark horse of the "power exchange track", and has completed the preliminary layout from products to channels and from online to offline in 3 months.
At the product level, at present, Ruilan Automobile has two power exchange products, Maple Leaf 60S and Maple Leaf 80V. Both cars are based on Geely's GBRC global next-generation charging and swapping modular platform, which has the ability to change power at a speed of 60 seconds and supports vehicle-to-electricity separation. Both models have also been gradually recognized by the market, and monthly sales have achieved rapid growth. In the future, Ruilan Automobile will launch models with full coverage from Class A to Class D based on the GBRC power exchange platform.
At the channel level, Ruilan Automobile is establishing a set of independent sales channels, while laying out B-end and C-end networks to create a diversified channel ecology. Among the more than 1,000 dealers, Ruilan Automobile has identified more than 100 dealers to join. At present, Ruilan Automobile Substation has covered Hangzhou, Jinan, Chongqing and other cities, and other cities are under layout and active construction.
This year, Ruilan Automobile will take the APP as the core, connect the main engine factories, dealers, and users, build an online format system including micro-enterprise, mini program, official website, etc., and synchronously carry out offline brand centers, experience centers, and experience spaces to create a user experience model that integrates online + offline. After this model is opened, the user's charging anxiety about electric vehicles will be greatly alleviated.
2022 is not only the first year of the breakthrough development of the power exchange industry, but also the outbreak year of the "vigorous growth" of Ruilan Automobile. Driven by "power exchange travel" brands such as Ruilan Automobile, more and more users will feel the freedom of new energy replenishment, and everyone's acceptance of new energy vehicles will become higher and higher.