Geely Automobile's development speed in China in recent years, I believe everyone is there for all to see, but compared with other independent brands, Geely seems to have been one step slower in electrification, and no new products have been launched. But in fact, Geely has never given up on the pure electricity market. On January 24, Chongqing Ruilan Automobile Technology Co., Ltd., a joint venture company under Geely's power exchange and travel, completed the industrial and commercial registration procedures and officially settled in Liangjiang New District, Chongqing. The new company will be engaged in the research and development, sales and operation of automobiles, including but not limited to tram replacements.
In October 2021, Geely Automobile Group CEO Gan Jiayue proposed for the first time at the "Smart Geely 2025" strategy conference that a new "power exchange travel brand" will be launched; in December of the same year, Geely Automobile and Lifan Technology jointly announced that the two sides would each invest 300 million yuan to set up a joint venture company; on January 1, 2022, the global name campaign for the joint venture company with the theme of "Awakening Free Force 2022" was launched; on January 24, the joint venture company was named "Ruilan Automobile". This series of fast, accurate and stable brand actions is enough to highlight the confidence and ambition of Geely to enter the power exchange track.
The newly established Ruilan Automobile is an automobile company with independent production qualifications jointly established by Geely Automobile and Lifan Technology, relying on the strong technical advantages of Geely Automobile, with a complete research, production, supply and marketing system, positioned in a new generation of power exchange travel new potential energy.
A new generation of power for a new potential energy, Ruilan car for freedom
Since the development of new energy vehicles, endurance and replenishment have always been unconvented "old and difficult" problems. Although the endurance of many mainstream electric vehicles has been able to exceed 500km, for most B-end and C-end users, finding an efficient and convenient way to replenish energy is still the core pain point of free travel.
The power exchange mode is a good supplement and a better choice for the current new energy market. It has the advantages of low car purchase cost, fast energy replenishment speed, high service integration, high security, and small impact on the national grid, etc. Whether it is B-end or C-end users, they can complete the energy replenishment in a few minutes or even less, which is convenient and fast.
Relying on the complementary advantages of the two major car companies, the newly born Ruilan Automobile will focus on the landing of power exchange products and power exchange services, and officially enter the golden age of new energy vehicles with the strong announcement of "a new generation of power exchange travel new potential energy".
Focus on the B+ C terminal to create a power exchange ecology
Unlike some car companies that only face C-end users, Ruilan Automobile will quickly lay out the power exchange market in the future, develop new products based on the self-developed power exchange platform, work together at the B-end and C-end, and launch a variety of power form models to solve the travel pain points of different users.
For the field of online travel, the B-end focuses on "low operating costs" and "the most energy-saving", saving time and effort for users and improving operational efficiency with new ecology and new technologies for power exchange; the C-end focuses on "free force" and "happiness" to solve the core pain points of new energy vehicle consumers with more efficient power exchange services, bringing a more free and beautiful travel experience.
Subsequently, based on the GBRC (Global Battery Rapid Change) power exchange platform, Ruilan Automobile will plan to cover cars, SUVs, MPVs, and even logistics vehicles and light trucks, fully meeting the needs of different markets such as online car-hailing, private cars, taxis, and logistics vehicles. It will also take Chongqing as the brand "base camp", expand the replacement power station "radiation" in key cities across the country, and achieve the goal of operating 5,000 intelligent substations in the world by 2025.
According to the official, the Ruilan automobile brand and related product information will be officially released in the first half of 2022. With Geely's endorsement, what changes will Ruilan Auto bring to the industry, which is committed to creating a new pattern in the energy era and making the human travel experience better? Let's wait and see.