Lifan Technology released the February 2022 production and sales express, the output of new energy vehicles is 202, the sales volume is 1620 vehicles, and from January to February, the cumulative output of new energy vehicles is 531 vehicles, and the sales volume is 3522 vehicles. Because in the same period last year, Lifan Technology began to start the shutdown transformation, so the year-on-year data is of little significance. The sales volume of new energy vehicles mentioned here includes models produced by Geely Automobile and sold by the company to the outside world.
It is worth mentioning that the production since this year is only a fraction of the sales data, and the difference between the two is 3,000 vehicles. According to the data, in 2021, Lifan Technology produced 3950 vehicles and sold 3862 vehicles, because most of the vehicles were delivered for rental use, so there were almost no vehicles in stock. So, since 2022, where do the sales of nearly 3,000 vehicles that have been lost in production and sales come from?
Not surprisingly, this part of the sales of new energy vehicles is from the production of Geely Automobile, the company's external sales of models, the data between the two overlap, and it can even be said that most of Lifan's output comes from Geely Automobile's "foundry". This means that Lifan Technology is still in an "idle" state, and it is more dependent on Geely Automobile data to support the façade. Lifan Technology resumed work or not?
After becoming a member of Geely, Lifan Technology has obtained a lot of resource tilt and new model injection. In May 2021, after the transformation of Lifan restarted the car line, its first power replacement model 80V was mass-produced in Chongqing Liangjiang New Area, 80V based on Geely's GBRC power exchange platform to build, positioned in the online car volume model, last year Lifan also achieved a turnaround. This year, Geely also introduced 60S and 80X for commercial scenarios such as online ride-hailing, taxis and official cars.
However, just relying on Geely Automobile to import models is obviously not a long-term solution, so the two sides set up Ruilan Automobile to start to increase the research and development and layout of new energy vehicles, focusing on the B-end and C-end user markets, and Ruilan's first model 60S has been officially released. In the future, Geely Automobile will lead the research and development of power exchange models, and Lifan Automobile will be responsible for the layout and production of charging and replacement facilities.
Ruilan positioning coincides with the launch of a new "power exchange travel brand" in the "Smart Geely 2025" strategy.
Based on Geely's exclusive GBRC power exchange architecture, Ruilan Automobile can adapt to the 2700-3100mm wheelbase model for power exchange, covering many categories such as cars, SUVs, MPVs and even logistics vehicles, light trucks and so on. Ruilan can complete the power exchange process within 60 seconds, and the current power exchange time of weilai second generation replacement power station is about 3 minutes.
In addition to product research and development and technical support, Geely Automobile is also seeking policy support for the power exchange strategy. Recently, Li Shufu, chairman of Geely Holding Group, submitted the "Suggestions on Increasing the Construction of Electric Vehicle Replacement System" and put forward three suggestions, one is to accelerate the clarification of the relevant provisions of the construction of substations, high and low pressure box changes, land and construction approvals, and incorporate them into the national market management standard system. The second is to further improve the relevant policies and regulations of the power exchange model, optimize the announcement regulations of the power exchange model, establish an exclusive announcement and certification system for the power exchange model, and form a separate certification of the car and the battery under the separation of vehicle electricity. The third is to accelerate the standardization and generalization of power exchange modes.
With the appearance of Ruilan Automobile in the public vision, sales data has been included in Geely's banner, and Lifan technology has gradually been forgotten by the public. It is understood that in the future, Ruilan Automobile will form a new brand sequence in the era of pure electrification of Geely Automobile with extreme krypton and geometry. According to Geely Automobile's "Smart Geely 2025 Strategy" plan, each brand is positioned differently, among them, the geometric brand is oriented to the public pure electricity, the extreme krypton positioning is high-end intelligent pure electricity, and the power exchange brand is mainly oriented to the travel market.
With the establishment of Ruilan, Lifan may retreat into the background, and also announce that Maple Leaf Motors may withdraw from the stage of history. On February 9, Maple Leaf Automobile has issued a document saying: "Due to the upgrading of the brand strategy, this public account will be temporarily updated from now on, please move to 'Ruilan Automobile'." "Maple Leaf will become a brand name under The Blue Motors.
At present, the management team of Ruilan Automobile has begun to surface, with more than 20 years of experience in marketing management in the automotive industry Cai Jianjun as vice president and general manager of the sales company, Cai Jianjun's resume is very rich, and he has held important positions in Chinese brands, joint venture high-end brands, new car manufacturing forces and other enterprises. Cai Jianjun joined Ruilan Automobile and will fully help the Ruilan brand from 0 to 1 and promote the brand to continue to rise.