[Aika Auto Industry News Original]
Recently, The joint venture company established by Geely and Lifan, Ruilan Automobile, issued a recruitment and franchise announcement, in the company's introduction, Ruilan announced the first two models identified, and announced that it will become a new species of national tide power exchange, an efficient power exchange quality travel provider, and also show the future marketing model.
In the product introduction, Ruilan Automobile said that it will face the grid replacement platform of the open power exchange exclusive architecture of the power exchange alliance, and will create a "easy to call energy" intelligent replacement power station, based on the container modular concept development, with power exchange, charging, monitoring, fire protection, maintenance and other integration, to provide a full range of charging and replacing energy replacement services full-featured power exchange station.
In terms of sales model, we use Internet thinking to build online malls and offline brand centers, experience centers, and experience spaces, create an "experiential + full-service" automotive social new retail model, and realize the transformation from the traditional retail "goods-field-people" to social new retail". Using this substation, the user does not need to get off the car operation, 60 seconds to complete the power exchange, no longer have to endure the harsh environment problems of winter and summer heat during charging.
Ruilan Automobile said that it will initially build a medium-sized SUV and coupe SUV. Subsequently, based on the GBRC (Global Battery Rapid Change) power exchange platform, Ruilan Automobile will plan to cover cars, SUVs, MPVs, and even logistics vehicles and light trucks, fully meeting the needs of different markets such as online car-hailing, private cars, taxis, and logistics vehicles.
It is reported that Chongqing Ruilan Automobile Technology Co., Ltd. has completed the industrial and commercial registration procedures on January 24 and officially settled in Liangjiang New District, Chongqing. The new company will be engaged in the research and development, sales and operation of automobiles, including but not limited to tram replacements. In the future, Chongqing will be the brand "base camp", and the substation will be expanded in key cities across the country, and by 2025, the goal of operating 5,000 intelligent substations around the world will be achieved.
Highlights review:
Geely joined hands with Lifan to establish a joint venture to lay out the power exchange business
Geely and Lifan launched the electric car named Maple Leaf 60S
Geely announced full-year sales in 2021 that it exceeded one million for five consecutive years