On February 22, 2022, Chongqing Ruilan Automobile Technology Co., Ltd. (hereinafter referred to as "Ruilan Automobile") held the first meeting of the first board of directors. The meeting deliberated and passed ten proposals on the election of the chairman of the board, the setting of the internal organizational structure, the appointment of senior management, and the formulation of the 2022 annual business plan and financial budget. The meeting elected Lou Yuanfa as the chairman of the first board of directors of Ruilan Automobile, and appointed Lou Yuanfa as the CEO of the company, Zhou Qiang as the CFO, and Yang Quankai, Zhou Zongcheng and Cai Jianjun as vice presidents.
(Lou Yuanfa, Chairman and CEO of Ruilan Automobile)
The management team was officially unveiled
Mr. Lou Yuanfa, Chairman and CEO of Ruilan Automobile, has rich experience in factory manufacturing, as one of the main creators of Emgrand products, he has created an industry miracle of Emgrand's cumulative sales of 3 million vehicles, and has also single-handedly launched Geely S1, Binrui, Xingrui, Xingyue and other hot products, as the leader of Ruilan Automobile, Chairman Lou Yuanfa will create new value in the new track.
Mr. Zhou Qiang, Chief Financial Officer, has made many achievements in promoting financial management and internal control system construction of Geely Group, and will continue to innovate and innovate in this field after taking office.
In the field of product research and development, Vice President Yang Quankai participated in and witnessed the development process of Geely Group, and made outstanding contributions in the research and development of new energy vehicles, ecological operation of power exchange and the creation of power exchange products.
Vice President Zhou Zongcheng, as the head of the manufacturing field, grew up together with Geely Group, made important contributions in terms of base capacity improvement, production team building, production and marketing coordination, etc., and will continue to fully guarantee the stable operation of product production in Ruilan Automobile.
Mr. Cai Jianjun, Vice President and General Manager of the Sales Company, has more than 20 years of experience in marketing management in the automotive industry, covering Chinese brands, joint venture high-end brands, new car-making forces and other enterprises, joining Ruilan Automobile this time, will fully help Ruilan brand 0 to 1, promote the brand to continue to rise, from a new force to a household name.
(The scene of the first meeting of the first board of directors of Ruilan Automobile)
Focus on the power exchange travel track
At this meeting, Ruilan Automobile clearly put forward the brand positioning of "new generation of power replacement travel new potential energy", and will adhere to this and make comprehensive efforts from the dimensions of product layout, channel planning, and ecological construction.
The development of new energy vehicles so far, endurance, energy has been criticized, with the development of technology, this kind of travel pain has not disappeared with the improvement of electric vehicle battery mileage, but has become a "Achilles heel" that hinders the development of new energy vehicles, and such pain points are precisely the source points of the brand positioning of Ruilan Automobile.
Rather than saying that the power exchange model is a good supplement to the current new energy market, it is better to say that it gives car owners a better choice, and it can even be said that it is leading a new model to solve the problem of battery life from the source of energy acquisition and make travel more free. At the same time, this way is more combined with the advantages of low car purchase cost, fast energy replenishment speed, high service integration, high security, and small impact on the national grid, whether B-end or C-end users, can complete the energy replenishment in a few minutes or even less, which is more convenient and fast.
Channel development is a top priority
In order to better promote the coverage of Ruilan products, Ruilan Automobile is establishing a set of independent sales channels, jointly laying out in the B-end and C-end networks, and creating a diversified channel ecology through online and offline comprehensive integration.
At present, Ruilan Automobile has received about 800 dealers' cooperation intentions, and then Ruilan Automobile will examine and screen them one by one. The person in charge of channel development of Ruilan Automobile said that Ruilan Automobile will measure the ecological level of dealer operations with the satisfaction of the majority of users as the standard, and carry out multi-dimensional training to enhance its overall ability, fully empower with high standards, and improve the level of dealer operation management and innovation ability.
Conclusion
As a new potential energy of a new generation of power exchange travel, Ruilan Automobile is committed to building a new ecology of "people, vehicles, stations and clouds", which will also become the cornerstone of Ruilan's opportunity to occupy the opportunity in the new track.