Recently, Ruilan Automobile officially announced a new round of sales results - sales reached 1618 vehicles in February, continuing the steady pace of the beginning of the year. In the Ruilan product array, the first intelligent replacement car Maple Leaf 60S, which was just listed on February 23 this year, has attracted a lot of attention at the beginning of the power exchange market.
As the founder of the Ruilan automobile brand, Li Shufu, chairman of Geely Holding Group, also attracted widespread attention in the "Proposal on Increasing the Electric Vehicle Replacement System" submitted by Li Shufu, chairman of Geely Holding Group, at the 2022 two sessions. New strategies, new proposals, new systems, new products... Born out of Geely, Ruilan Automobile is making great strides on a new track.
From Chairman Li Shufu's proposal to the two sessions, we can see Geely's strategic planning in the field of power exchange
Li Shufu, chairman of Geely Holding Group, who walked into the two sessions for the 20th time, proposed the "On Increasing Electric Vehicles" for this year's two sessions
Suggestions on the construction of vehicle replacement system". The proposal pointed out that at present, the development momentum of new energy vehicles in the mainland is strong, but the development of the power replacement and energy replacement mode is relatively slow, and its two major advantages of efficient energy replenishment and cost reduction have not been fully utilized by the market, calling on government authorities, industry associations, and enterprises to cooperate with multiple parties to jointly promote the construction of the power exchange system, break through the construction of power station replacement, battery type adaptability and other problems, and achieve breakthrough progress in the field of new energy vehicles.
In fact, as early as 2017, Geely Automobile began to invest in the research and development of power exchange mode and power exchange technology, and its R & D personnel exceeded 1,000 people, conducted more than 30,000 related experiments, and had more than 1,000 patents. In order to promote the development of the power exchange model, in 2021, Geely, as one of the main drafting units of the "Electric Vehicle Replacement Safety Requirements", participated in the formulation of national standards, line standards, group standards and other standards. Geely cuts from the top-level design of the power exchange industry, and provides a set of power exchange product standards for the entire power exchange field according to its own technical accumulation in the model platform.
From the birth of Ruilan to the convening of the board of directors, Geely's layout has officially entered a new stage
Just on the 22nd of last month, the new Ruilan Automobile held the first meeting of the first board of directors, clarifying the core content related to the future development direction of Ruilan Automobile' brand positioning and channel development plan. "New Potential Energy for a New Generation of Power Replacement Travel" will be used as the brand positioning of Ruilan Automobile, and will adhere to this and comprehensively exert efforts to replace the power industry from the dimensions of product layout, channel planning, and ecological construction.
At present, Ruilan Automobile has received applications from more than 900 dealers, and then Ruilan Automobile will examine and screen them one by one. Ruilan Automobile will take the satisfaction of the majority of users as the standard, measure the ecological level of dealer operation, and carry out multi-dimensional training to enhance its overall ability, fully empower with high standards, and improve the operation management level and innovation ability of dealers.
Maple Leaf 60S debuted on the market, adhering to the "Technology Geely 4.0" architecture car manufacturing concept
In terms of products, Ruilan Automobile's first intelligent power replacement car Maple Leaf 60S was officially launched on February 23, this new product based on THE GBRC global new generation of charging and replacing modular platform once unveiled, with its 60 seconds of extreme power exchange to steal the first wave of traffic in the field of power exchange. The Maple Leaf 60S also has product attributes such as efficiency, safety and intelligence, making it a sharp blade for the "full electric life creator" under the Ruilan brand.
The GBRC architecture (Global Battery Rapid Change) based on maple leaf 60S is based on the exclusive power exchange architecture launched on the "Technology Geely 4.0" architecture car manufacturing concept, covering the power exchange technology platform, model architecture platform and big data operation platform, with the advantages of full-scenario energy replenishment, strong scalability, high intelligence, super energy saving effect, high safety and so on.
It is reported that in order to bring users flexible car purchase methods and let the power exchange model benefit more consumers, Ruilan Automobile launched two sales models at the same time, "vehicle sales" and "body sales" when the Maple Leaf 60S was listed. Consumers can choose the right way to buy a car according to their actual car needs, which greatly reduces the cost of car purchase.
Conclusion
New ideas, new reed blue. In the future, Ruilan will announce the strong potential of "a new generation of power replacement travel", win the recognition of users with products that accurately meet market demand, reasonable and uniform power exchange network, efficient and convenient power exchange services, further create a more free way of travel, improve people's travel efficiency, and drive to the next golden age of new energy vehicles.