In the 1980s and 1990s, the number of motorcycles on the mainland exploded, causing a lot of traffic chaos. After the surge in the number of motorcycles, environmental pollution has become more and more serious, flying cars have abounded, and the entire social security is not good. Later, the mainland began to implement a ban on motorcycles to control motorcycles driving into the city.
The implementation of the ban on motorcycles has caused some motorcycle companies to suffer a blow, and Lifan Automobile is an example. Lifan Motors used to start as a motorcycle, and Lifan motorcycles were popular all over Chongqing and later throughout the country. The implementation of the ban on motorcycles led to a heavy blow to the sales of Lifan motorcycles, and later Lifan motorcycles began to change to cars.
Lifan Group's development route after transforming the car is not smooth, although Lifan Automobile is the leading boss in the motorcycle industry, it is not good at building cars. When Lifan Automobile first transformed, it achieved certain results with several small cars and mini cars, and later Lifan Automobile was slow to remodel, the strength was not outstanding, and it was slowly eliminated by the market.
The implementation of the National VI policy has accelerated the bankruptcy of Lifan Automobile, and the engine emissions of Lifan Automobile do not meet the relevant standards and are slowly eliminated by the market. Someone saw a large number of Lifan cars in a parking lot in Chongqing, and these unsold inventory cars were parked in the warehouse, and after a few years, they were already covered with moss and a mess.
The first quarter report of Lifan Holdings in 2020 showed that it had debts of 15.7 billion yuan, and finally could only embark on the road of bankruptcy reorganization. Why did Lifan Motorcycle, which once spread all over the country, go to such a sad situation? Some people think that Lifan car is not selling well, mainly because the name is not good.
Chinese like to figure a geely when buying a car, and the harmonic sound of Lifan car is vertical flip, which is understood as immediately overturning. Some people don't like Lifan Motors because the name of Lifan Motors sounds unlucky, but it has a bad meaning.
Xiaobian believes that the gradual decline of Lifan Automobile has little to do with the name, mainly because the product force is not enough. If any car company wants to maintain its strength forever, it must have strong product strength as a support. The core three major parts of the car are the engine, gearbox and chassis, before the domestic car can not build a good engine, can only rely on imports, now the engine is the only way out for domestic car companies.
Changan Automobile, Great Wall Motor, Geely Automobile, which car company did not start from independent research and development of engines to become bigger and stronger? Only when domestic brands have mastered the ability to develop engines and are not restricted by foreign brands, can they have the technology to develop.
BYD can achieve such a strong strength in the field of electric vehicles, not because the battery technology and electronic control technology are doing well. Independent research and development capabilities are based on the foundation, after laying a good foundation, car companies must also improve other capabilities of car manufacturing, quality control, marketing, service must keep up, otherwise this car company will not succeed.
Lifan Automobile has no foothold, nor does it have the forward force for development, and can only fall into the current situation. Owner Mr. Liu bought a Lifan car 5 years ago, he found that Lifan car has many shortcomings, weak power, high fuel consumption, both easy to drop paint and easy to rust, the car has been repaired several times for 5 years, not at all worry.
Editor's Comments:
Lifan Started Very Early and Has Increased Market Visibility, but he played a good card. If Lifan Automobile can pay attention to technology and build a car well, it must not be today's end.
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