With the rapid development of the mainland economy, the automobile industry has made great progress, but the mainland automobile industry is a very special existence in the world, perhaps because of the bright prospects of the mainland automobile industry, many brands that have not been engaged in related industries have gone into the water to produce their own cars.
Among them, the more famous ones are the liquor giant Wuliangye, the battery giant BYD, and the motorcycle giant Lifan, which were engaged in industries that were previously engaged in and could not fight with the automotive industry, but they resolutely threw themselves into this field. However, some of them have developed well, and some have no choice but to withdraw after insisting on it for many years, and even the enterprise has gone bankrupt.
This is the Lifan Automobile introduced today: motorcycle companies build cars across the line, known for low quality at home and abroad, but now declared bankruptcy? Recently, Lifan shares have entered the bankruptcy reorganization procedure, once Lifan Automobile became the psychological shadow of China's automobile exports at that time because of poor quality, so the end of facing it also made many people sigh.
Lifan was once a famous motorcycle company in the mainland, was one of the three masters of Chongqing motorcycles at that time, it can be said that it was a leading enterprise in the motorcycle market at that time, but just when Lifan motorcycles developed to the most prosperous, Lifan turned around and began to prepare to enter the automotive industry, and shortly after the release of the news, it was offline its first car, Lifan 520.
Hearing this name, some people may think of the BMW 520, just listening to the name, it feels that this car may be more upscale, but this car has nothing to do with high-end, and this car is an industrial garbage even from the perspective of the time.
First of all, Lifan's engineers use the doorbell that every family can hear as a door unclosed alarm, which makes many people listen to it very awkwardly, and although the engine gearbox is developed and produced by Lifan itself, but in the same car it seems to be completely unrelated to two independent systems, the engine power is weak, the gearbox gear is blurred, at that time the test zero hundred acceleration of more than 17 seconds of the performance is also proud, but this is not the most exaggerated, the most outrageous thing about this car is, It is the only car in China since there was a car with a steering wheel that is not facing the driver, which can be said to be really unprecedented and unprecedented.
And it is this quality, Lifan's car sales after the listing can be imagined, so Lifan adopted a low-price strategy, began to enter the Russian market in 2007, although at that time than the Great Wall and Chery entered the Russian market later, but with the low-price strategy quickly won the first place in the local Chinese car brand.
The reason is two words, cheap. Chery and Great Wall models sold in Russia tend to be higher than the domestic sales price, but Lifan did the opposite, when Lifan's main export model Lifan X60 sold for 450,000 rubles in Russia, equivalent to 46,000 yuan, and the same configuration of the model in China to sell for 69,600 yuan.
However, Lifan's sales did not bring respect to the market, but because of Lifan's inferior assembly process, many foreign car owners began to hate Chinese-made cars, and the Great Wall and Chery also suffered from unprovoked involvement, when many Russian people chose to buy Lifan cars because of cheap, the evaluation of Lifan was very poor, not only easy to rust, rough interior, high failure rate of various problems are shown in use.
And if it is only a small problem may be tolerable, the most important thing is that Lifan has a serious hidden danger in safety, many Lifan cars at that time because of the problem of assembly technology, the door is not closed strictly, driving on the bumpy road often occurs door failure, and even some cars also have mud spots through the door door slit into the car.
And because Lifan was the largest seller of Chinese exported car brands at that time, it also represented the image of Chinese cars at that time, and Lifan Motors not only did not have a positive impact on the Chinese auto industry, but also made many locals begin to dislike Chinese car brands, believing that the cars made in China were inferior products.
And Lifan Company also because of its own pricing problems in exports, not only did not earn money, but also appeared a phenomenon of loss, it can be said that at that time Lifan was a typical loss of capital and did not earn to drink.
In May this year, Lifan shut down its Russian factory, which made many domestic car owners sigh, if it were not for Lifan, the international reputation of china's automobile industry would not be as good as it is now, and Chinese car brands will need a long time to reverse their impression if they want to regain the trust of foreigners.
In 2019, Lifan Group also chose bankruptcy and restructuring because of the loss of more than 4.7 billion, the automobile manufacturing is facing a comprehensive launch, and the sales volume of the motorcycle industry has fallen sharply.
summary
Lifan Automobile's car-making concept is the same as the car-making concept when Geely was just listed, the same is to take the low-cost route, but Geely began to produce cars in the 90s of the last century, Lifan Automobile production has reached the 21st century, so it also wants to exchange the market for low prices has not been able to go, so Lifan Automobile is a bit untimely, if it is not so anxious at the beginning of the listing, it can slow down the pace of car listing, spend more time on automobile manufacturing, and improve product quality, Lifan will not come to today's point.
Today's topic: This car company has finally closed down! Notorious for "inferior quality", it is still a nightmare for domestic car exports