Ride-hailing cars run on the road every day, and how fast and good to save is their motto. These models often have superiority in terms of endurance performance and space, and at the same time, due to the number of kilometers and strength they run every day, the quality is more trustworthy. However, in the near future, electric vehicles such as WM E.5 and Hongqi E-QM5, which are mainly focused on the B-end travel market, have begun to launch personal models. So today we will take stock of the representative models of online ride-hailing to civilian use.
1. Why do these brands give priority to the new car layout to the online car market in the early stage?
The entry point of new energy to do online car-hailing is not the same as that of fuel vehicles, and if electric vehicles directly enter the market, there may be a situation where the market response is not strong and the recognition is not high. Therefore, these electric vehicle brands want to play a certain role in testing the water through the early main B-end travel market as a publicity. If the fuel vehicle is oriented to the online car market in the early stage, and then turned back to the personal market, it may cause users to resist and feel that the model is not advanced enough, for example, BYD e9 is launched for the online car market after bydiring Han for a period of time, and changed back to the ordinary BYD car logo, taking the initiative to open up the gap with the dynasty model.
2. Why is it now turning back to the civilian market?
Although the online car market has just demand or policy dividends, it is undeniable that the civilian market has a huge demand, and the double-line blossom is the result that these car brands most hope to see.
3. Why models that focus on the online ride-hailing market do not choose lower-level products
First of all, the online car has clear requirements for the model level, generally our common express cars are mainly compact cars, to ensure that passengers have a more comfortable seating space, but also to meet the basic requirements of passenger travel for luggage loading.
The car market has to provide relatively higher services due to the higher comprehensive service fee of taxis. Therefore, the vehicle is required to meet the standards of at least a medium-sized car, bringing a better riding experience. More importantly, the relatively advanced positioning also has higher requirements for the endurance of pure electricity.
In addition, if you think from the perspective of car brands, there is no choice of lower-level models to put into the online car market, there are also manufacturers' "face" problems, after all, online car runs on the road every day, itself is also a "mobile advertisement", many brands hope to understand these models through the users of online car, in order to impress consumers in the personal market.
1
WM E.5
Official guidance price: 18.01-19.01 million yuan
WM E.5 launched a total of 2 models for the individual market, namely the Pro version and the SmartComer, compared with the E.5 version of the online car version, the price of the whole series increased by 20,000 yuan. Usually, the same model of the online car version and the personal version are from the same platform, so there will not be too many changes in appearance and body structure.
In terms of appearance, the WM E.5 Smart Travel for the individual market is basically consistent with the previous "online car" version of WM E.5, and the rim shape is more obviously different from the travel version. The main configuration difference between the two is still reflected in the car, and we will look down.
Differences in configuration between the personal version and the ride-hailing version:
In general, WM E.5 models for the personal market, compared with the previous version of the online car, the configuration has been improved, the price has also risen slightly, belongs to the price increase and the amount of models, mileage and battery capacity are the same as the previous version of the high-end model, to meet the needs of users.
2
Red Flag E-QM5
Official guidance price: 12.28-16.58 million yuan
The previous versions of the Hongqi E-QM5 are all models for the ride-hailing market, including versions for T3 Travel, Didi and the taxi market. For the individual market model, a total of 2 models have been launched, one is a model that supports the exchange of electricity, and the other is a charging version of the enjoyment version, and the pure electric mileage of both cars is the same, both of which are 431km.
Differences in configuration between the personal version and the ride-hailing version:
The guidance price of the online car version of the Hongqi E-QM5 is 239,800 yuan, compared with the lower price of the civilian version, the price of the high-end model that supports power exchange is 165,800 yuan, and the price is down to 74,000 yuan, and the configuration has also been adjusted accordingly.
3
Nezha U
Official guidance price: 11.78-17.98 million yuan
Nezha U has long laid out the B-end market, launched an online car version, and an industry-specific version for the rental market. There are also models for the individual market. Among them, the personal version is closer to the industry customized version of the model, and the biggest difference is between the online car version and the personal version, and then we will compare the two.
Such as the above main B-end of the online car custom version of the model, there are many are about to complete a gorgeous turnaround, hand in hand to enter the C-end of the personal market. Among them is the powerful BYD D1, which has already been shown in spy photos that its models for the individual market are being tested.
Editor's comments: These electric vehicles, which were previously mainly focused on the travel market, have undergone high-intensity tests in the operating environment, which has proved the reliability and ease of use of these models from the side. At the same time, the models that focus on the ride-hailing market have advantages in terms of space, and it is still a very competitive advantage in the individual market. The difference is that models for the individual market will be adjusted according to the actual configuration, such as the personal version of the car with a higher price than the online car version, the configuration will be further improved to meet the higher configuration needs of individual users. If after entering the personal market, reduce the "body" and adjust the price downwards, then such a model is bound to "optimize" some configurations to meet cost demand.