At present, the stock market has become the trend of the times, especially in the environment of repeated epidemics, the entire automotive industry is carrying the burden forward. At this time, if you want to make a breakthrough in sales, in addition to upgrading to be more in line with the actual needs of consumers, product positioning should also be adjusted accordingly. A few days ago, the new WM E.5 debuted, causing many concerns. As a medium-sized pure electric sedan, it has launched a total of 2 models this time, and behind the streamlined product matrix is a more accurate strategic concept. It is no longer stuck in the online ride-hailing market, but is moving towards the field of individual customers, hoping to get out of the predicament.
First of all, the appearance, the new WM E.5 basically maintains the main frame of the current model, but slightly changes in local details. The closed central network of the front face is consistent with many new energy vehicles, but the middle is formed by a split look with black through-type trim, and the two side headlight groups are cleverly connected to strengthen visual extensibility. However, it is puzzling that the car is actually a halogen light source in its entire series, which is very rare in the same price model and will dissuade many potential customers. The lower surround is quite a traditional fuel vehicle style, and the internal structure is treated with a blackening technique, so the sense of sportiness is enhanced.
Coming to the side, the new WM E.5 is biased towards home attributes, and the swooping posture is not very prominent. Its tough waistline is more eye-catching, improving integrity. The raised rib lines under the doors enhance the three-dimensional feel, and the 18-inch blade hub is decent in size. The rear light group is more three-dimensional and sharper after blackening. The rest is simpler and doesn't have much eye-catching.
In terms of interior configuration, the new WM E.5 focuses on strengthening the level of technology. It is equipped with a 12.3-inch full LCD instrument + the same size touch LCD screen, the UI interface design is simple and clear, and the feedback information is more accurate, which is convenient for the driver to grasp the vehicle situation in time. Under the Living Mate intelligent cockpit system, its human-computer interaction experience has been optimized, and the feedback for instructions is fast and accurate, but whether the fluency can be maintained still needs to be tested by time. In order to take care of the car habits of some customers, the new car retains some of the traditional physical buttons and knobs, which is very convenient to control.
The new WM E.5 steering wheel is moderate in size and has a reasonable and compact layout of the function buttons, but it is all covered in plastic materials, which is difficult to compliment the grip, and it is easy to sweat in the hands after driving for a long time. The 1.91 square meter panoramic canopy can bring abundant light, but the fly in the ointment is that the segmented cannot be opened to reduce the grade. The PM2.5 filter decoration in the car can effectively optimize the air quality in the car and improve the driving experience.
In terms of size, the new WM E.5 has a length of 4718mm and a wheelbase of 2810mm. The seats are covered in a leather/fabric mix, which is not particularly comfortable to the touch, but the wrapping and support of the body is not bad. The rear seats have a very impressive range of motion and are not too crowded when full. Its luggage compartment volume reaches 425L, which is just enough for daily household transportation.
In terms of power, both models of the new WM E.5 are equipped with 120 kW electric motors and a peak torque of 240 Nm. It is equipped with a ternary lithium battery pack and has a cruising range of 505 km under NEDC conditions. This data is decent, but short- and medium-distance transportation is not a problem. In addition, the car also supports 0.65 hours of fast charging technology, and the slow charging time is 9.5 hours.
Overall, the new WM E.5 has limited variations, although some aspects of the interior configuration have been changed, but at the same time there are some shortcomings that are difficult to ignore, and there is still a long way to go before it becomes a best-selling model. In recent years, domestic new energy car-making forces have sprung up one after another, while WM Motors has gradually opened up the gap between opponents in the middle of competition, and it is difficult to cope with the invasion of car companies such as "Wei Xiaoli" and Nezha, and the market share has gradually declined. The emergence of the new WM E.5 will enrich the brand's product matrix, but if you want to completely get out of the predicament, you can't have too high expectations.
However, the new WM E.5 also has remarkable points, so which car is more worth buying?
2022 Pro
Manufacturer guidance price: 180,100 yuan
Recommended index: four and a half stars
This car has not weakened in the main parameters, and the 505 km endurance and 0.65 hours of fast charging are consistent with the Zhikexing version. In addition, its scientific and technological level is good, 12.3-inch full LCD instrument + the same size touch LCD screen can be equipped. The Internet of Vehicles, OTA upgrades and automatic headlights and other functions are all available, keyless entry (main driver's seat) is convenient, and the main driver's seat electric adjustment and front seat heating are more intimate. Although it is an entry-level model, the price-performance ratio is still quite good.
2022 Smart Line
Manufacturer guidance price: 190,100 yuan
Recommended index: four stars
The extra 10,000 yuan is mainly spent on the L2 level driver assistance system, which contains functions such as ACC adaptive cruise and active braking. WM Motors officially named it The Living Pilot 3.5 Base Intelligent Assisted Driving System, but for many old drivers, the cost performance is very limited, and it is still not recommended to buy compared with the previous model.