Since the beginning of this year, the scale of the mainland's new energy automobile industry has reached a new high. According to the data, in the first quarter, the production and sales of new energy vehicles in the mainland reached 1.293 million units and 1.257 million units, respectively, an increase of 1.4 times year-on-year, and the current market penetration rate of new energy vehicles has reached 19.3%. Luo Junjie, spokesman of the Ministry of Industry and Information Technology and director of the Operation Monitoring and Coordination Bureau, said that the mainland has promoted 10.33 million new energy vehicles, breaking through the 10 million mark, and becoming an important force leading the electrification transformation of the global automotive industry.
In this context, major car companies have "rubbed their fists" and actively participated in the electrification market competition, and new car launches have continued. Among them, the new WM E.5 aims at the electric home car market, and wants to make the car selection a "single choice problem" by virtue of its strength; The new brand Zhiji Automobile launched zhiji L7, bringing a new standard in the era of electric vehicles; The new smart genie #1 "electrocution" returns, and the brand opens the road to electrification revival; The first product of the "e:N" series, e:NS1, was officially launched, helping Dongfeng Honda to accelerate its electrification transformation.
Let the car selection become a "single choice" The new WM E.5 aims at the electric home car market
On April 15, the new WM E.5, a smart pure electric car under WM Motor, was officially launched, and two models were launched with a price range of 180,100 to 190,100 yuan. The new car is equipped with a ternary lithium battery with a battery power of 58.6 kWh, a system energy density of more than 160 Wh/kg, and a NEDC cruising range of up to 505 km.
New WM E.5 Source: Courtesy of the official
In terms of appearance, the new WM E.5 front face as a whole uses soaring wing design to make the visual effect wider; Sprint waistline design strengthens the visual impact of the body; Inside, the 12.3-inch digital instrument screen + 12.3-inch large screen optimizes man-machine control, and the knob-type gear lever is easy to use and exquisite; In terms of intelligence, the new WM E.5 is equipped with an all-round perception system including four millimeter-wave radars, and is equipped with an L2-level Living Pilot 3.5 Base intelligent driving assistance system.
WM is one of the earliest "new car-making forces", and since 2018, it has delivered its first SUV model, WM EX5, in batches. At that time, with its dynamic appearance and high cost performance, WM EX5 gained a group of fans. A car owner once told the China Economic Network reporter that he chose to buy the WM EX5 because at that time, in the same price model, this car had the longest mileage. However, four years later, WM has not brought more surprises to consumers. At the same time, with the strong rise of "Wei Xiaoli", Nezha and Zero Run's upward catch-up, Weima gradually "disappeared from everyone".
"In the face of the problem that users are difficult to choose cars in the home car market, and good cars have no choice, we broke the status quo and came with the new WM E.5, and made car selection a single choice topic with strength." For the new WM E.5 listed this time, WM is full of confidence. However, whether the new car can open up the market and become another volume model still needs time to test.
Benchmarking luxury brand Zhiji L7 brings a new standard in the era of electric vehicles
On April 17, Zhiji Automobile's first model, Zhiji L7, was officially launched, and a total of two models, Zhiji L7 Pro and Zhiji L7 Dynamic, were launched, priced at 408,800 yuan and 368,800 yuan respectively. At the scene of the new car conference, Zhiji Automobile also announced the record of Zhiji L7 continuous drift of 1 hour and 6 minutes, 258 laps, and 43.646 kilometers, successfully taking off the "new crown" with the longest drift distance of electric vehicles.
Zhiji L7 Source: Courtesy of the official
It is understood that Zhiji L7 adopts a new pure electric architecture, and the whole vehicle is equipped with a straight waterfall oil-cooled motor; The new car has a surging power comparable to a 4.0T engine, and the four-wheel drive version of the CLTC has a cruising range of 615 kilometers; The car is more than 5 meters long and has a wheelbase of 3.1 meters, which is comparable to that of an executive-class car, but it can achieve an ultra-small turning radius of only 5.4 meters; Zero-hundred accelerated by 3.87 seconds, but braked only 32.69 meters from 100-00-kilometer.
Zhiji Automobile is a new automobile brand jointly created by SAIC Motor, Zhangjiang Hi-Tech and Alibaba. From the perspective of launch time, Zhiji is a full "descendant", however, the new car from the performance, configuration and other aspects, all reveal the "ambition" of benchmarking the main models of traditional luxury brands.
In the view of Liu Tao, co-CEO of Zhiji Automobile, the choice to pick off the crown of "longest electric drift" is enough to prove that the "New World Driving Control Flagship" Zhiji L7 has the technical strength to compete with world-class luxury cars. "The challenge is only a symptom, and more importantly, it brings everyone a new standard and experience in the era of electric vehicles." Liu Tao said.
"Electrocution" returns The new smart genie #1 opens the way to an electric revival
On April 25, the new smart genie #1 was officially launched, with a total of Pro+ and Premium models, and the pre-price after subsidies was 190,000-230,000 yuan. The new car is built on Geely's new Vast SEA architecture, equipped with a ternary lithium battery with a capacity of 66 kWh, and the CLTC has a maximum cruising range of 560 kilometers.
New smart genie #1 Source: Screenshot of the online launch
In terms of appearance, the new smart genie #1 adopts the "sensual and sharp" design philosophy tailored for the Mercedes-Benz global design team; The new car's central control screen has a built-in 9.2-inch LCD instrument and a 12.8-inch floating 1080p central control screen, which is matched by the "smart inspiration planet" intelligent human-computer interaction system; The new Smart Genie #1 is equipped with a permanent magnet synchronous electric drive with a maximum power of 200 kW and a peak torque of 343 Nm. In addition, in terms of business model, Smart has steadily promoted the D2C direct sales agency business model with "user-centric, digital-driven" as the core concept.
Born in 1998, the smart brand is a miniature car brand launched by Daimler and Swatch, and at its peak, Smart set a global sales record of 150,000 units a year. However, due to the shrinking A0-level market, the slow launch of new products of the brand, the wave of electrification and other factors, smart sales have gradually gone downhill, and have not been able to achieve its initial global sales target of 200,000 vehicles.
In 2019, Geely acquired a 50% stake in the Smart brand and announced that it would become a pure electric smart car brand. Smart has thus ushered in a turnaround. In 2020, the smart brand global joint venture company "Smart Motor Automobile Co., Ltd." established by Mercedes-Benz and Geely was officially established to jointly operate and promote the transformation and upgrading of the smart brand on a global scale. Now, after a two-year "blank period", the new smart genie #1 has arrived, heralding the brand's electric revival.
The first product of the "e:N" series was officially launched to help Dongfeng Honda accelerate its electrification transformation
On April 26, Honda's first pure electric vehicle in China- Dongfeng Honda e:NS1 was officially launched, launching a total of 4 models of e-type version, e-chi version, e-moving version and e-environment version, priced at 175,000-218,000 yuan after subsidies. The new car is equipped with a ternary lithium battery with a maximum capacity of 68.8 kWh and a maximum cruising range of 510 kilometers for the CLTC.
e: NS1 Source: Courtesy of the official
In terms of appearance, e:NS1 adopts the new "e:N Design" design language, and the overall shape is simple and sharp. The Honda "H" logo hanging from the front closed grille can be lit, highlighting the brand's new energy vehicle identity; In terms of interior, the "e:N OS" full-stack intelligent control ecosystem integrates honda CONNECT 3.0 exclusive version of pure electric vehicles, Honda SENSING system and intelligent digital cockpit; The new car uses ternary lithium batteries with battery capacities of 53.6 kWh and 68.8 kWh, the maximum power of the motor reaches 134 kW and 150 kW, respectively, and the CLTC cruising range is 420 km and 510 km, respectively. In addition, Dongfeng Honda has also strengthened online and offline linkages, providing convenient services around the whole life cycle service scenarios of consumers through global marketing such as Dongfeng Honda e-Mobile Mini Program, Dongfeng Honda App and e:NS1 Space City Tour.
In fact, before the launch of e:NS1, Dongfeng Honda only had two new energy models on sale, CR-V Rui·Hybrid e+and M-NV Rui·e-Dong, and the product competitiveness was not strong. Among them, the CR-V Sharp Hybrid E+ is a plug-in hybrid model, launched in February 2021, with a starting price of more than 270,000 yuan. Another M-NV Rui ·e-dong hangs the logo of the joint venture independent brand Siming, which is not well known.
Now, with the official launch of the first product of the "e:N" series, e:NS1, Honda has since opened a new chapter in the development of electrification in China. Driven by new brands and new models, Dongfeng Honda's electrification transformation will also accelerate again. (China Economic Network reporter Zhang Yi)