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Auto Potential New Energy: Luxury brand owners' first tram to find Zhiji 60% of the orders came from BBA

Auto Potential New Energy: Luxury brand owners' first tram to find Zhiji 60% of the orders came from BBA

Auto-First | Sai Gangnam

Of the first round of 3,000 orders, 60% came from the owners of the traditional luxury brand BBA, which shows that the Zhiji L7 became the harvester of the first pure electric vehicle of the luxury brand.

With the development of the national IM IN experience center Zhiji L7 static experience and test drive activities, Zhiji L7 hardcore products are widely favored by users, superimposed on the exclusive rights and interests of A round users, and the "A round user seat" booking has set off multiple rounds of climax.

According to data analysis, the user group of Zhiji L7 A is concentrated between 26 and 40 years old, and the proportion of people under 40 years old is close to 70%, mostly engaged in independent entrepreneurship, finance, Internet, art and other occupations, more interested in science and technology, finance, sports, art, etc., painting a portrait of zhiji L7 "multi-circle layer, young Kochi" crowd portrait.

Auto Potential New Energy: Luxury brand owners' first tram to find Zhiji 60% of the orders came from BBA

In particular, among the A-round users, the traditional luxury brand owners represented by BBA account for nearly 60%, and about 87% of the users "electrocute" intelligent electric vehicles for the first time, which also clearly shows that high-end smart electric vehicles are replacing traditional luxury fuel vehicles as the preferred choice for users.

In order to return the enthusiasm of more users, the "B-round seat" reservation channel was officially opened on April 30. On the basis of free choice of L7 Pro or L7 Dynamic, B-round users can enjoy a user-exclusive rights package that integrates configuration upgrades, data rights, IM Care worry-free private services and other benefits, and enjoy the high-end value of the smart electricity era.

In terms of configuration upgrades, B-wheel users will be able to limit the free upgrade of Nappa punched front-floor premium leather seats, Brembo one-piece four-piston exclusive color calipers, main co-pilot advanced comfort massage seat luxury configuration, and can be 9,800 yuan to choose the Bavarian semi-aniline leather seat only available in the top luxury cars, 2,800 yuan to upgrade the 9,000 yuan worth of haute couture art car paint Raphael tea, to meet the user's advanced aesthetic taste.

Auto Potential New Energy: Luxury brand owners' first tram to find Zhiji 60% of the orders came from BBA

At the same time, from the date of booking, B-round users will enjoy 188 crystal red envelopes every Monday; after the activation of the pick-up account, they will also enjoy 2 times the crystal acceleration rights and interests to accelerate the cultivation of data rights and benefits. After the vehicle is delivered, under the premise of driving more than 5,000 kilometers per year, B-wheel users can upgrade the lidar fusion intelligent driving system with "10,000 yuan of cash + data rights" to enjoy the travel fun brought by the latest technology. At the level of smart driving software, B-wheel users will use the 2-year smart driving full-featured package for free and can choose to buy out at a price of 18,800 yuan or data rights after expiration.

In addition, B-wheel users will also enjoy "IM Care 7 * 24 hours worry-free private service", "IM Care one-click high-end service package" The first year only needs 8,999 yuan, one-click to solve the car insurance, maintenance, off-site power,fine washing and other high-frequency services in the process of car use.

A few days ago, the national user test driving activities have taken the lead in Beijing, Chengdu, Chongqing, Guangzhou, Shenzhen, Nanjing, Xi'an, Wenzhou and other cities launched, angel wheel and A round users after completing the in-depth test driving experience, praise is overwhelming, most of them gave "beyond expectations" evaluation.

Auto Potential New Energy: Luxury brand owners' first tram to find Zhiji 60% of the orders came from BBA

"Getting started is like an old friend, SNAKE MOVE lives up to its name." WAE Williams chassis tuning, four-wheel steering full drive system, millisecond level full road condition electronic control intelligent damping suspension, unprecedented appearance in electric intelligent cars, this series of top-current performance configurations, to achieve 3.87s zero hundred acceleration, 32.69m hundred zero braking, 5.4m turning radius, 0.968G steady-state maximum lateral acceleration, the "rapid explosion & instantaneous braking, extreme agility & smooth control, extreme performance & comfortable driving" fun into one, the achievement of zhiji L7 SNAKE MOVE super sense driving experience.

Auto Potential New Energy: Luxury brand owners' first tram to find Zhiji 60% of the orders came from BBA

"The luxurious and elegant interior space directly touches the mood." Sit in the Zhiji L7, touch only the top of the luxury brand flagship model with optional semi-aniline leather, breathe the cockpit air of the 180+ net taste class, touch the "blossoming flowers" of the IMOS smart scene screen, listen to the 1120W heart-shaking ethereal intelligent sound field, the quiet and full state of mind is immediately in place, so that users can't help but praise "This is completely mine, the most unique party space".

"At first sight, it is heartwarming." Zhiji L7 swooping front, large wind window tilt, super streamlined slipback design, stunning sports style jumped out. At the same time, the zhiji L7 series can choose pure pissarro white, calm Cézanne black, sporty Rembrandt gray, and restrained Raphael tea, and there are more low-key luxury matte colors as an advanced choice, a variety of colors, like to do as you want.

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