How important is it for young consumers to have a low barrier to entry?
On April 15, the 2022 WM E.5 was launched, a pure electric medium-sized sedan with a range of 505km and priced at 18.01 and 19.01 million. The new car is not much different from the 2021 model in terms of appearance and interior, but the sales policy has something to pay attention to.
The sales policy provides two installment schemes, the first is a low down payment, 10% ratio, installments of 1-5 years, there is a certain interest; the second is a fixed loan, taking the high-end model of 190,100 as an example, with a down payment of 90,100, 100,000 for a fixed loan, installments of 2 or 3 years, no interest. Personally, I think that the fixed loan scheme has a good allure for both the travel market and the personal market. Young users have less savings and more places to spend, and the appropriate staging scheme caters to the needs of young users to a large extent for the new car-making forces to sell cars.
How is the 2022 WM E.5 product strength, and is it worth starting?
At the beginning, it was said that the 2022 WM E.5 has a low entry threshold, so it is not worth the price of 18.01-19.01 million, a simple comparative analysis.
The 2022 WM E.5 has only two models, the 2022 Pro of 180,100 and the 2022 Zhikexing of 190,100, with a difference of 10,000. The difference in configuration is only adaptive cruise and active braking, other aspects are the same, how to choose depends on personal needs.
WM E.5 has a battery life of 505km, a Relatively Close Size Xiaopeng P5, and a 510km endurance version priced at 188,900, and the two should be the main competitors. Compared with the configuration, the Xiaopeng P5 has 211 electric motors and the Weima E.5 has 163 electric motors, the former is slightly better; the weima E.5 features adaptive cruise and active braking, supporting 39 minutes of fast charging, heating the front seats, and larger 18-inch wheels. Xiaopeng P5 also has features configurations like steep slope mitigation, hidden door handles, wireless charging of mobile phones, etc. In short, at the hardware level, the 2022 WM E.5 and Xiaopeng P5 are close to the configuration level under the premise of similar prices.
The length, width and height of the 2022 WM E.5 are 4718*1838*1535mm and the wheelbase is 2810mm. From the parameter point of view, the wheelbase is higher than the length of the body, which is due to its "four wheels and four corners" layout, short front overhang, short rear suspension, and the design of maximizing the space in the crew compartment.
The interior has dual 12.3-inch large screens, Living Mate intelligent cockpit system (intelligent voice can wake up multimedia, intelligent driver assistance, vehicle control, entertainment applications and many other functions), in addition, the new car is also equipped with the main driving electric 6-way adjustment, front seat heating, rear exhaust air outlet and other comfortable configurations.
Segmented panoramic sunroof is a major selling point of WM E.5, the sunroof lighting area is as high as 1.91 square meters, with a body width of 1838mm and a medium-sized car wheelbase of 2810mm, I believe that the rear row will have a better riding experience.
We pay attention to the 2022 WM E.5 has a "meet and greet" policy, the first 10,000 car buyers enjoy 10,000 deductions of 40,000 benefits, if the 10,000 deposit can really be deducted for 40,000 cars, the cost performance will increase a lot in an instant, compared to the competitive models it has obvious advantages.