Bang you visit the shop
Written by | Chen Hui
The Aisin 8AT is equipped as standard in the whole series, creating a precedent for a Compact SUV of a Chinese brand, and received orders for 23,575 units in the first month of pre-sale, which can be described as the first explosive model in 2022. For such a landmark new Car in China, I would like to know, who is choosing Changan's second-generation CS75PLUS? What else is their most important product point besides 8AT?
In order to uncover this secret, the author disguised himself as a sales consultant and went undercover to a Changan Automobile 4S store, and obtained the following precious information through a day's work and asking colleagues.
Aisin 8AT, the absolute sales password
The first message was told to me by the master who taught me to be a sales consultant, and according to him, since the second-generation CS75PLUS began pre-sale, there have been several groups of customers rushing to the car almost every day. The reason why they came to see this car is also very unified, all of them look at it all the standard Aisin 8AT. In his words, aisin 8AT is the sales code of Changan's second-generation CS75PLUS.
As a sales consultant who has been in the industry for 10 years, he also expressed his views on aisin 8AT, as far as daily use is concerned, in fact, the AISIN 6AT equipped with the 1.5T model of the first-generation CS75PLUS has been very good, so since its listing in 2019, the 1.5T model of the first-generation CS75PLUS is also loved by consumers. Of course, after the 1.5T model of the second-generation CS75PLUS upgraded the Aisin 8AT, the price was not increased, and consumers were naturally more willing to accept this kind of increase without price increase.
Not only the gearbox, the actual experience of the 1.5T model is also very obvious, it should be noted that the 1.5T engine of the second generation CS75PLUS is different from the previous generation, it is from the latest generation of Changan Blue Whale NE engine platform, this 1.5T high-pressure turbo direct injection engine parameters are quite excellent, its maximum horsepower is 188 horses, the maximum torque is 300 Nm, and the BMW's maximum horsepower is 184 horses, the maximum torque is 300 Nm 2.0T low-power version of the engine. Moreover, the addition of Aisin 8AT has also made its power better sorted out.
While undercover, a customer in his 30s asked to test drive a 1.5T model, and I followed the test drive the whole time on the grounds of learning. Just drove out, the customer questioned whether the test drive is not a 2.0T model, because the power at the beginning is too strong, because the store is only 1.5T test drive for the time being, so we firmly told him that the 1.5T engine itself is stronger than many 2.0T; after the test drive, the customer said that he was very satisfied, not only strong power, the power response is also very fast, especially with the foot, and the entire test drive, the power system is very smooth. In the end, this customer also became the first person to place an order of the day.
The user base is too wide, and the new car eats all the way
My undercover time is Wednesday, which was originally a time period with not too much traffic, but there are also 6 groups of customers who come to see Changan's second-generation CS75PLUS throughout the day, and the heat is really high.
It just baffles me that I can't find anything in common with these clients. The master told me that based on his previous experience of selling the first generation of CS75PLUS and recently selling the second generation of CS75PLUS, it is really difficult to define the target group of CS75PLUS, because the coverage of the group is too wide. In terms of age, 25-year-olds will buy, and 50-year-olds will also buy, which fully reflects what is called all-you-can-eat. As for occupations, it is more comprehensive coverage, both high-level intellectuals and small traders, which is also considered all-you-can-eat.
The reason for this situation, I summarized the core reasons are three: First, the price is close to the people, the price range of the 1.5T model is 12.49-135,900 yuan, the price range of the 2.0T model is 13.99-15.49 million yuan, the pricing is comparable to other hot models of the same level, in addition to the hardware configuration of the powertrain, other basic configurations are also very high, such as automatic air conditioning, 6 airbags, 540 ° panoramic images, panoramic sunroof, Intelligent car and machine system and other configurations are the standard of the whole series, in other words, even if you buy low and medium-sized configuration, there is a high level of configuration, this kind of naked eye can see enough meaning, consumers naturally have no reason not to love.
Second, the hardware is strong, the engine and the gearbox are needless to say, and they are the most reliable combinations in the industry. In addition, other parts are also from the industry's top suppliers, such as the equivalent of a 65-inch LCD TV giant panoramic sunroof from the internationally renowned supplier Webaste. In addition, world-class suppliers such as Bosch, Continental, and BorgWarner also appear in the list of suppliers of CS75PLUS.
Third, good reputation, since the first model was launched in 2014, the cumulative sales of Changan CS75 have exceeded 1.5 million. I noticed a detail that every time I mentioned the 1.5 million thing, the guests who watched the car would ask a few more questions, because there are too few Chinese cars that can reach the million level.
Practical and technological, take what they need
If you have to distinguish the user group of Changan's second-generation CS75PLUS, it can be roughly divided into two categories: one is practical, and the other is technology.
Practical school is very easy to understand, they mainly look at Changan is the second generation of CS75PLUS comprehensive product force, in addition to the core of the three major pieces, the design of this car is also relatively outstanding, the overall look of atmosphere, fashion, at the same time, the size of this car is also large, the length, width and height reached 4700 * 1865 * 1710mm, wheelbase is 2710mm, can bring a very good rear space and trunk space performance, plus the basic configuration is high, such as the standard quota 540 ° panoramic image, It is also friendly to novice drivers; the practical value is very high and it is suitable for family users.
The science and technology school is mainly young people, who are very interested in changan second-generation CS75PLUS intelligent car machine, intelligent driver assistance system, automatic parking and other functions. According to the master, every time they hand over the car to such users, they ask the sales consultant to teach the user to use these cool black technologies hand in hand. For example, the APA5.0 + remote control valet parking system equipped with Changan's second-generation CS75PLUS has a track reversing function, which can start the track reversing within 50 meters with one key, perhaps the actual time used is very small, but when carrying friends, it can become a capital to show off. This type of black technology is well received among young car owners.
『 Write at the end 』
After a day undercover, what I saw was not comprehensive, but it also allowed me to understand CS75PLUS from another perspective. As the current domestic market sales of the top two compact SUV, the first generation of CS75PLUS relies on the real product force, now the second generation of models, stronger than the previous one, the whole series of Aisin 8AT, entry configuration is extremely high, coupled with thick pricing, a full set of operations down, opened up the distance between Changan's second-generation CS75PLUS and opponents. As we often say, the product is good, the sales are easy, I was a sales consultant for a day, empathy, because in the face of the first guest, I can say that there are too many product points, and as long as you go out to test drive a lap, basically the guests will book a car immediately. It is also normal to think about it, as far as Changan's second-generation CS75PLUS products are concerned, who will not love it?
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