As a former front-line bigwig, to be honest, Ford has shown signs of recovery, after all, from less than 200,000 vehicles at the bottom of 2019 to 240,000 vehicles last year, Ford's recovery momentum has emerged. Continuous new car launches have indeed reactivated some of Ford's passion, but with the peak of more than one million years of sales, this achievement is still not worth mentioning.
Some people say that Ford's decline in China, began with three cylinders, handing over the compact market to give way, in fact, personally believe that the more serious problem is that the frequency of upgrading for All Ford's products is too slow, and in the past two years, it is the fastest time period for mainstream car companies to introduce new rates, of course, the impulse of the three cylinders on the whole series is also Ford's overconfidence in its own brand power, resulting in the main battlefield failure, and, with the increase in the number of complaints on the product side, the problems of internal running-in, frequent personnel transfers do hurt the foundation, Under the influence of many unfavorable factors, Ford finally could not hold on.
But 2022, or will be Ford ushered in a year of substantial rise, the past two years, Ford saw the domestic situation clearly, began to accelerate the launch of the brand's new models, the end of 2019 Ruiji, the sixth generation of explorers and EVOS, Lingyu, Lingrui and other three "domestic special" models launched, almost changed the blood over and over again, especially Ruiji and the global flagship explorer, but also for Ford to bring a long-lost word of mouth accumulation, which is the next two real protagonists to appear, Created good conditions.
This year, the new Focus with the four-cylinder engine re-landing and the new generation of B-class Mondeo will fully assume the responsibility of brand recovery, at the same time, the main fuel vehicle business "Ford Blue", the main electrified model business "Ford Model e", responsible for commercial vehicles and related service solutions "Ford Pro" will accelerate the strategic transformation of the enterprise, Ford expects three independent operating units, will achieve independent operation in 2023 and self-financing.
Of course, the short-term effect of the strategic transformation will not be too obvious, new Focus and Mondeo is the fundamental to whether Ford can complete the restoration in 2022, it is worth affirming that in the past six years, the lack of attention to the domestic market has completely marginalized Ford, and Ford, which has tried to save the brand in the past two years, has given the domestic market considerable sincerity in terms of product investment.
But the so-called frozen three feet is not a day's cold, and the process of thawing, for Ford, may also be very painful, whether domestic consumers can re-accept the fox veteran because of the return of the four cylinders, or under the trend of consumer upgrading, the fierce B-class car market, Mondeo can show how strong the combat strength, this is not easy to say, sales recovery is certain, but if it is only a slow climb, the significance of Ford in China is actually not big, unless the carp is straight, one step, otherwise, Ford may be in the second line of the joint venture for a long time, and the process of moving from the second line to the first line is really very difficult.