In the global high-end market, the traditional luxury brands represented by BBA have almost occupied the market share, which is also true in China, even if domestic brands are developing rapidly, when it comes to luxury car brands, Volkswagen first thinks of BBA. However, in recent years, new energy models have exploded, Tesla and a number of domestic new car brands have mushroomed rapidly, gradually gaining market recognition, and more and more users have begun to favor new energy models.
New energy has become a popular track, and sales are rising
So how hot are new energy models today? Let's look at a set of data, in 2021, the number of new energy passenger cars in the mainland has accumulated 2.413 million, and the penetration rate of new energy has reached 13.4%, and the delivery volume and sales of major new energy vehicle brands are also very impressive. Nio delivered 91,429 units in the whole year, Xiaopeng delivered 98,155 units, and the ideal delivery volume was 90,491 units. In addition to the new forces of car manufacturing, in fact, many companies have also joined the new car-making track, such as Huawei, Xiaomi, Baidu, and Foxconn.
The BBA joined the new energy track and intensified competition
Traditional car companies smelled business opportunities and began to transform, entering the new energy track, intensifying the competition in the new energy market. The BBA wants to continue to maintain its share in the automotive sector and even the high-end market, but in the era of new energy, is it really possible? In fact, from the data point of view, BBA is not fully sure, now the new car-making forces in the Weilai has become the strongest opponent of BBA in the new energy market, from the perspective of more than 300,000 electric vehicle market share, Tesla and Nio accounted for 53%, 32.7%, the total share of the two brands is nearly 86%, while the traditional haoqiang BBA and Porsche only have a market share of 14%.
Although BBA in the traditional automobile era, with excellent car performance, luxury interior design and other advantages in the high-end market occupies an unshakable position, but now in the consumer market and consumer demand is changing, intelligent experience and humanized service is the current consumer more concerned about the factors, in general, BBA wants to in the new energy high-end market after the transformation, from Tesla, Weilai and other brands, it is quite difficult.