In 2021, the sales volume of new energy vehicles climbed sharply, with 3.521 million units sold in the whole year, an increase of 1.6 times year-on-year, and the penetration rate was as high as 15%. Although the new policy of 2022 issued by the four ministries and commissions at the end of the year will have a certain decline in subsidies, the new year is also the last year for China's new energy vehicles to enjoy financial subsidies. In the face of the upcoming closure, car companies will naturally not miss the opportunity to invest in blockbuster new products to seize the market.
A few days ago, the author sorted out and classified the products that will be listed in 2022, and selected several intelligent electric vehicle models with expected value. Of course, these models do not necessarily have the potential to explode, and the significance of the inventory is that they may all represent a new breakthrough in the new energy market.
Although the booming period of the domestic new energy market has passed and the new energy subsidies have come to an end, there are still some new brands with attractions and competitiveness that are gradually emerging.
For example, last year's Guangzhou Auto Show Great Wall Motor released a new high-end intelligent electric vehicle brand - Salon, launched the first model of the Mecha Dragon. Whether it is from the brand and model name, the logo or the design of the first model itself, it is a unique style, providing a long-lost freshness for the converging new energy market.
At the same time, the special feature of the mech dragon is not only the shape, but also the first shot of the intelligent arms race bicycle equipped with 4 lidar. And supplemented by 7 8 million ultra-high-definition cameras, 412 ultrasonic radar, 1 independent high-precision positioning unit, 7 surround cameras, 5 millimeter-wave radar and a total of 38 intelligent sensing elements, composing a high-level intelligent driving of the strong book data, but the final effect, to be tested.
At present, the core information about the mech dragon is mainly the above two points, but from the comments of netizens, the evaluation of the mech dragon is polarized. The main reason is that the shape of this car is indeed too unique, if it is a mecha-loving, cyberpunk user, may fall in love with the shape of this car, on the contrary, there is no interest in this culture, may not be so cold. Therefore, I think the mecha dragon built by the Great Wall is easy to become a niche choice. However, it is precisely because the appearance is controversial, as long as everyone discusses it, its purpose can be achieved, after all, the most difficult step for a new brand is to enter the user's mind.
Another new high-end intelligent electric vehicle brand with high voice, Avita, is from Changan Automobile, which is different from the Great Wall's choice of internal independent incubation, but joins hands with Huawei and Ningde era two major industry leaders to build a new life. Also in November of last year, the first model of the Avita brand, the Avita 11, was unveiled.
In addition to Changan, which controls the manufacture of complete vehicles, Huawei, one of the three giants, will be responsible for providing full-stack intelligent vehicle solutions, and jointly build a full-cycle ecological link of R&D, channels, services, and ecology with Avita. As a leading battery manufacturer, NINGDE Era will help Avita realize the integrated design of batteries and vehicle chassis on the basis of providing battery technology for new models.
In addition, from the perspective of the hardware armament race of intelligent driving, Avita 11 will not lose to the Great Wall Mech Dragon in general, and the whole series is equipped with 3 lidar, 6 millimeter wave radar, 13 cameras, 12 ultrasonic radars, and the chip has 400 TOPS computing power...
Compared with the unique shape of the mecha dragon, which has caused heated discussion on the Internet, Avita's biggest attraction at present is to gather the strength of three well-known enterprises, and the expectation of Avita 11 is also the expectation of Huawei, Ningde Era, and Chang'an's own halo combination. It is understood that Avita 11 will be listed in the second and third quarters of this year, when we will know at first sight.
New brands are significant, but products that help brands explore upwards are also strategic.
Xiaopeng G9, as the brand's newly launched flagship model, positioned as a medium and large intelligent pure electric SUV, with a wheelbase of nearly 3 meters, a body length of about 5 meters and a quite exquisite design, obviously the ideal ONE of large and medium-sized new energy SUVs with similar positioning has been included in the core range.
The biggest gimmick and selling point of Xiaopeng G9 is based on the mass production of 800V high-voltage SiC platform, and with Xiaopeng's new generation of 480kW supercharging piles, it can be charged for 5 minutes and have a range of 200km. You know, Tesla's V3 supercharge can only reach a charging efficiency of 250kW.
In addition, the X-EEA 3.0 electrical and electronic architecture is another highlight of the Xiaopeng G9. At present, the ideal ONE and the future ES8 of the new forces in the three small tigers are using a 2.0 domain centralized electronic and electrical architecture, and it is clear that the Xiaopeng G9 has become the first of its most cutting-edge models, and also paved the way for its upcoming XPILOT 4.0 auxiliary driving system.
For a long time, In the competition of "Wei Xiaoli", Xiaopeng Automobile has been considered inferior to the other 2 opponents due to low pricing and positioning. Since playing P7 to carry more than 200,000 pricing, and through sales performance to build confidence, Xiaopeng in 2022 will soon launch the starting price of the first time to break through the 300,000 mark of the G9, or will become another strong proof of the brand's broadening and upward exploration.
While the Ideal car can't stop the growing number of competitors, the Ideal X01, which has entered the countdown to mass production, can open up new market segments for it.
It is worth noting that the ideal X01 is not the final name, but the model code of the new large SUV, the body size is 5150mm * 1980mm * 1800mm, the wheelbase is 3100mm, compared to the ideal ONE three-dimensional size of the positioning medium and large SUVs, the three-dimensional size has been elongated, and the wheelbase has even increased by 165mm. At the same time, as a higher-level model, the Ideal X01 will be equipped with a 1.5T four-cylinder engine, replacing the previous 1.3T three-cylinder engine mounted by the Ideal ONE.
However, the higher positioning also means that the ideal new car will exceed the price of the ideal ONE. However, from the currently known information, the ideal X01 compared to the ideal ONE in addition to the size upgrade, and did not expose the new technology blessing. If you want to gain the popularity of the ideal ONE, you may also need to come up with fresh technology and selling points like Xiaopeng G9.
While the new forces are trying to climb upwards, there are also some brands that have not been so smooth before, choosing to change tracks to continue to try.
Dongfeng Group's high-end electric vehicle brand Lantu, the choice is to occupy the traditional fuel MPV field of the old guns to fire, its second new car Dreamer positioning new energy intelligent MPV, the appearance of the new car and Lantu FREE are generally in the same vein, and in order to highlight the high-end identity, the use of color-blocking body and multi-width large wheels, very grade and texture.
But the most eye-catching place for Lantu Dreamers is the creation of a cockpit atmosphere. As a large MPV with a length of more than 5.3 meters and a wheelbase of 3.2 meters, only four seats are arranged in the front and rear rows, and the interior materials, including the front and rear row design and the starry sky roof and other details are fully pulled, and the rear row is also designed with a 32-inch TV counter that can be lifted and lowered.
We do not mention for the time being whether this model can go in the future, after all, from the outside to the inside are rich enough, the positioning is definitely higher than the first model Landu FREE is only high and not low, it is expected that the price is expected to break through the ceiling of 400,000, or even 500,000, the monthly sales volume is not to say 3,000 units, the target of 1,000 units is probably difficult to guarantee. However, from the perspective of winning traffic and attention, the author believes that the appearance posture of the dreamer of Lantu's second product is still OK.
It is not only Lantu that focuses on the new energy MPV market segment, but also extreme krypton. In the previously exposed new product plan, it is shown that a new model codenamed "EF1E" will be launched in 2022, positioning the MPV.
The new car has not yet been officially unveiled, but from the test car spy photos, "EF1E" will retain the family-oriented split headlight group, using a dual A-pillar design, reducing blind spots, providing drivers with a better field of vision, the size of the wheelbase will reach 3.3 meters, the length is expected to exceed 5.1 meters (size and dreamers). In addition, according to the performance of the previous Extreme Kr 001 point full skill tree, it is probably the same as a high-end electric intelligent MPV model.
Although the decline of subsidies has become an established fact, in order to occupy as much as possible in the final time of the window contraction, car companies have once again opened a round of personalized, high-end, and new product competition to replace the fuel vehicle segment. It is about to bid farewell to policy breastfeeding, but the market pattern of new energy is actually becoming more mature and comprehensive.
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