Following the announcement of the approval of the "GAMEBOY" trademark, SAIC-GM-Wuling recently brought heavy news again, announcing that it will launch a new member of the Hongguang MINIEV family - GAMEBOY. The new car is currently announcing some trailers, and Wuling officials have also clearly informed that it will open a new Chaochuang game world with GAMEBOY, so the shape of the new car will not only be full of personality, but also the configuration will be renewed. At present, it is known that the new car will provide two kinds of endurance options of 200km and 300km, and the Wuling brand will also provide it with "the first original personalized customization service platform in China", which can meet the personalized customization needs of many customers.
In fact, the Hongguang MINIEV family, since its birth, has been inseparable from the word "trend", from the beginning of the ordinary version of the Hongguang MINIEV, and then to the later macaron series, in addition to its own cute and fashionable atmosphere, the Hongguang MINIEV family is full of excellent tide reform culture, which is why it can mingle with the majority of young consumers. It is reported that by the end of 2021, the cumulative sales volume of Hongguang MINIEV since its listing has exceeded 550,000 units, and the cumulative sales volume of the whole year in 2021 has reached 426452 units, and it has also won the first place in China's new energy sales for 16 consecutive months, which is enough to see that its popularity is very high.
According to statistics, 72% of the users of these Macro MINIEV will carry out tide creation, including filming, color change, etc. Obviously, the arrival of Hongguang MINIEV GAMEBOY is a further extension of the Hongguang MINIEV family's tidal reform culture. It is reported that Hongguang MINIEV GAMEBOY English name literal translation as "game boy", Chinese name is also called "Street Bully", not only adopts a new appearance design, but also through the "first domestic original factory personalized customization service platform" we mentioned earlier, bringing thousands of people to the world.
According to personal understanding, this "personalized customization service platform" should be that customers can make some changes in the appearance and shape of their own Hongguang MINIEV according to their own needs, making each GAMEBOY unique existence. Obviously, this kind of tide change attribute is very suitable for those male youth who are keen on personality customization, which fits the Chinese literal translation of its "Street Fighter".
It is understood that Hongguang MINIEV GAMEBOY is expected to usher in the listing soon, such as the upcoming Beijing Auto Show, and Wuling may make some moves. Judging from the trailer, its front face is a square shape, but the roof is equipped with a luggage rack, and the round rectangular headlights on both sides are connected by the light strip and the Wuling LOGO in the middle, and the LOGO can also be lit, and the visual effect is very prominent.
In the body part, Hongguang MINIEV GAMEBOY is also more similar to the current macaron, but the lines are obviously more sharp, and the waist also has a certain bulge, bringing a good sense of muscle. At the top there is the luggage rack we mentioned earlier, and the C-pillar part also has the GB logo to create a sense of exclusivity.
In terms of the tail, the Hongguang MINIEV GAMEBOY style is basically the same as the current model, with the English logo of WULING in the middle, which is highly recognizable. However, in terms of lighting, the shape of the light cavity of Hongguang MINIEV GAMEBOY is slightly different, and it adopts a pan-"X" design, and the visual effect is much younger and more fashionable.
Summary: The arrival of Hongguang MINIEV GAMEBOY is obviously a new attempt by Wuling to play against the Hongguang MINIEV family. If the Macaron series is aimed at the young lady who pursues fashion and exquisite style, then Hongguang MINIEV GAMEBOY is aimed at male consumers with personalized customization needs. And how much will Hongguang MINIEV GAMEBOY end up selling, can it continue to sell as hot as ever? We'll see.