It is said that "what the people need, Wuling will make", and the Hongguang MINIEV GAMEBOY, which is listed today, is a model for male users.
On April 8, Hongguang MINIEV GAMEBOY announced a guidance price of 55,800-6.98 million yuan
More than 650,000 users, Wuling girls accounted for 78%
Since its listing in July 2020, Hongguang MINIEV has gained the favor of more than 650,000 users with its "hard-core" product strength, not only winning the domestic new energy vehicle sales championship for 19 consecutive months, but also ranking first in global new energy vehicle sales for 5 degrees, and the market recognition has soared rapidly.
Thanks to its own 80% of the advantages of the Tidal Creation area, up to 72% of the Hongguang MINIEV owners will carry out tidal modification and tidal creation of their own cars, which has detonated the passion of light people and become the model with the highest modification rate in China.
In addition, the Hongguang MINIEV rider group accounts for 78% of the little sisters called "Wuling Girls", such a phenomenon-level user group, but also become the Hongguang MINIEV let everyone very deep point, and even become the car's user image IP.
With the increase in the number of users and the advancement of user co-creation culture, Hongguang MINIEV and Wuling Girls have set off a new trendy makeup travel culture, and Wuling's original intention of co-creating with more users has also been realized.
In the culture of Chaochuang and Fashion Makeup, SAIC-GM-Wuling keenly found that there are more users' personalized customization needs emerging in an endless stream, especially male consumers, who have produced many interesting ideas for the "big toy" of Hongguang MINIEV, and look forward to integrating popular games, sports and other elements, so that the car has both a trendy atmosphere and a personality.
Countless male consumers want products that are more suitable for them.
Therefore, adhering to the concept of "what the people need, Wuling will create", SAIC-GM-Wuling further expanded the male user group and added a new member to the Hongguang MINIEV family - "Street Fighter" Hongguang MINIEV GAMEBOY.
The original intention of "Street Fighter" GAMEBOY,
Built for male users
Following the launch of a series of models such as classic models and macarons in Hongguang MINIEV, the addition of GAMEBOY has once again enriched its product matrix and met the diversified needs of users.
From the perspective of positioning, Hongguang MINIEV GAMEBOY is mainly for users who pursue endurance and quality, and pay attention to the appearance of cool, at the same time, through the upgrading of product strength, GAMEBOY meets the advanced expectations of some users for vehicle appearance, endurance, space, quality and other aspects.
According to official data, since the blind booking was opened on March 9 this year, as of April 8, Hongguang MINIEV GAMEBOY's blind booking orders exceeded 30,000 vehicles, of which male users accounted for 77%, which can be seen in the degree of popularity.
Among them, the urban cool handsome young men who are keen on personalized customization, TA are avant-garde in thinking, spontaneous self-confidence, active innovation, are players of life, and have the following major demands for pure electric scooters:
Prefer personalized appearance, hope to give more unique trend elements to the car;
The pursuit of personalized customization, convenient and fast gameplay, free to create;
Pay attention to the configuration strength, hope that the endurance can meet more diversified travel;
The pursuit of charging efficiency, excellent and stable driving experience;
It is required that the vehicle three electric quality is reliable and the all-round protection is complete.
There is no doubt that these needs can be met by "Street Fighter" Hongguang MINIEV GAMEBOY.
LING LAB, leading the new culture of young car play
As a "new equipment for personalized travel" for young people, Hongguang MINIEV GAMEBOY provides four theme colors "skins" such as Hurricane Phantom, Jungle Crossing, Interstellar Roaming, and Party Sweetheart, and has a number of reserved interfaces, which can be equipped with a variety of modification kits.
At the same time, combined with the enthusiasm of more young users to play and love to create, the official launch of the original factory personalized customization service platform - LING LAB, to meet more personalized customization needs, set off a "thousand cars and a thousand things" tide storm.
Based on the phenomenon of mixed fish and uneven product quality in the Chaochuang market, LING LAB is committed to creating a professional and systematic Chaochuang service platform, uniting well-known brands and setting a new benchmark for "products & services" in the industry.
In the traditional car purchase business process, the user gets a "standard product", and the same personality cannot be highlighted. The SAIC-GM-Wuling LAB Chao Chuang car purchase model allows users to achieve the threshold of 0 Chao Chuang, and 0 basic players can easily get started.
With GAMEBOY as the carrier, the first batch of nine categories of Chao Chuang kits were launched on the platform, including luggage, decorative parts, decorative covers, car stickers, etc., which can access the roof, front grille, tailgate, wheel hub, side bracket and other reserved Chao Chuang interfaces.
In this way, users can customize the matching scheme for the car through THE LING LAB, and the tide creation suite of four major themes and nine categories can derive tens of millions of optional combinations, so as to realize the user's "thousands of cars" tide creation appeal.
Previously, Hongguang MINIEV had launched a "spring limited" macaron color system, which won the favor of female consumers and played tricks in cross-border marketing many times. LING LAB better meets the personalized needs of young consumers, and also shows the more youthful and diversified appearance of Wuling, a national brand.
In the future, SAIC-GM-Wuling will arrange the LING LAB offline experience zone in 246 stores in 198 cities, providing one-stop landing services from online optional installation to offline, so that each user can have a unique car.
Hard power is blessed to fully meet the needs of users
Why did GAMEBOY get so many orders in a short period of time? I believe that it is not only starting from the appearance value, but also may be loyal to its hard core strength, including large space, efficient charging, and cool design multiple hard core strengths, which are very accurate to pinch the hearts of male young players.
In addition to the cool appearance, the size of the Hongguang MINIEV GAMEBOY vehicle has been fully upgraded, the new car length, width and height are 3061/1520/1665 (1659) mm, the wheelbase is 2010mm, which is one lap larger than the regular version of the Hongguang MINIEV, the wheelbase is also lengthened by 70mm, the interior space of the car is significantly improved, and the riding comfort is upgraded.
The interior style echoes the same car color, creating an immersive game competitive atmosphere; compared with the regular version, the Interior of Hongguang MINIEV GAMEBOY has been significantly improved in texture and configuration, bringing users a more relaxed and pleasant driving enjoyment.
The new car is not only equipped with a 7-inch color LCD combination instrument, a functional wind steering wheel, a knob-type electronic gear shift mechanism, providing cooling and heating air conditioning, a main driver sun visor with a makeup mirror, a driving recorder interface, etc., but also equipped with a reversing image. The seats are equipped as standard with a four-way adjustable main passenger seat, and the rear seats can be folded flat and can be independently reclined for 5/5 minutes.
In terms of safety, the whole system is equipped with safety features such as main driver airbags, ABS+EBD, low-speed pedestrian warning system, tire pressure monitoring, and back ISOFIX child safety seat interface.
In addition, the whole vehicle is optimized for the chassis suspension system, and equipped with EPS electric power steering system, hill assist function, the driving texture of the vehicle has been significantly upgraded.
In terms of power, the new car is equipped with a 30kW drive motor, with a cruising range of 200km and 300km, which is better than the conventional Hongguang MINIEV. The new car is also equipped with a 3.3kW charger, which reduces the charging time with the AC charging pile to 5.5 hours and 8.5 hours, which is also not available in the regular version of MINIEV.
Relying on a reliable and comprehensive three-electric system, we create a practical and stable travel experience.
Intelligent technology part, Hongguang MINIEV GAMEBOY keep up with the trend, through the LING Club APP, you can monitor the status of the vehicle in real time, remote car search (flashing lights) and intelligent opening and closing doors, etc., to bring users a bigger, stronger, faster and cooler out of the street tide play experience.
With the official listing of Hongguang MINIEV GAMEBOY, it is believed that this "Street Fighter" will lead young users to perform more DIY gameplay and bring more users a new experience of personalized travel.
Text | Huluwa
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm