Although in the early stage of launch, Wuling Hongguang MINI EV suffered a lot of controversy, but it proved with actual results that its existence has indeed captured the needs of many Chinese people. Since its launch in July 2020, the sales volume of the Hongguang MINIEV series has exceeded 650,000 units, and it has become the top seller in China's new energy market for 19 consecutive months.
Macro Light MINI EV Classic Edition
Macro Mini EV Macaron Edition
To further meet the diversified needs of consumers, Wuling continued to take advantage of the chase, and launched The Hongguang MINIEV GAMEBOY on April 8, Chinese known as "Street Fighter". The new car can be seen as an upgraded model of Hongguang MINIEV, with a total of 4 versions and a guide price of 55,800-69,800 yuan.
I believe that many people will be like me, see this car, the first feeling is that it has become expensive. Compared with the classic version with a guide price of 3.28-4.48 million, and the macaron version with a guide price of 4.38-5.48 million, it is indeed more expensive. Of course, as a rational consumer, while seeing the price rise, we must also see the upgrades and changes behind it, so let's take you to find out.
The shape is tougher and the personality is carried through to the end
In terms of styling, the GAMEBOY version and the Hongguang MINIEV on sale have formed a more obvious difference, and the overall design style looks more tough. In the details, the new car also adopts a silver Wuling logo, symbolizing a higher positioning.
Most notably, users can also freely choose body kits through the "original personalized customization service platform", including roof luggage/luggage frame/crossbar, body wrap trim, front laser carved trim, rim decorative cover, car sticker, color change film, fender, etc., which can be described as carrying out personality to the end.
Size has increased, practicality has not fallen
In terms of body size, Wuling Hongguang MINIEV GAMEBOY has a length, width and height of 3061/1520/1659mm and a wheelbase of 2010mm. Compared with the current Hongguang MINIEV on sale, the overall size of the new car has been improved, and it also has advantages over competitor Chery QQ Ice Cream.
Of course, the practicality has not fallen, and it still offers a 4-seat layout. And according to the official introduction, the vehicle has 13 storage spaces inside, and the rear seats can be receded to obtain a luggage volume of 734 liters.
The interior is fine-tuned and powered up
The interior of the new car is basically the same as the current model, and the details are mainly the steering wheel, and the shape is more designed than before. As for the configuration, in terms of safety that everyone values most, GAMEBOY comes standard with main driver airbags, tire pressure monitoring, and child safety seat interfaces.
Hongguang MINIEV GAMEBO interior
Hongguang MINIEV interior
According to the different versions, the new car is also equipped with ramp assist, sports mode, air conditioning and heating, reversing image, tire pressure monitoring, APP car-machine interconnection, remote car search, intelligent door opening and closing configuration.
In terms of power, the new car is equipped with an electric motor with a maximum power of 30 kW and a maximum torque of 110 Nm, which is a big improvement over the current model (20 kW/85 Nm). The cruising range is available in 200 and 300 km (CLTC conditions), which is an improvement compared to the 120 and 170 km (NEDC conditions) of the Hongguang MINIEV.
In terms of charging, the new car is equipped with a 3.3kW charger as standard, which can be charged using a 220V home three-plug power supply, of which the 200km version is equipped with a 17.3kWh battery with a charging time of 5.5 hours; the 300km version is equipped with a 26.5kWh battery with a charging time of 8.5 hours. As for the fast charge that some people have called for is still absent, but this demand, in the end, is it necessary to be equipped, here to put a question mark?
Target male users, unisex all-you-can-eat
For the arrival of the GAMEBOY version, in fact, we do not have to worry about whether it is expensive or not, because this is just an option added by Wuling Hongguang MINIEV, and the overall product strength will only increase. If you want to spend the least amount of money to meet the needs of transportation, you can choose the classic version of the entry; if you have higher requirements for appearance and practicality, then you may wish to choose the macaron version.
As for the newcomer GAMEBOY, it targets trendy young men, which can be seen from the tough shape of the new car, the highly personalized modification scheme, and the higher power level. You know, Wuling Hongguang MINIEV existing users, women accounted for 78%, if you can develop more male users, it will be a new progress for Wuling.
It is reported that from March 9 to April 8, in nearly a month, Hongguang MINIEV GAMEBOY's blind booking has exceeded 30,000 vehicles, of which male users account for 77%. From this data, it can be seen that GAMEBOY has indeed attracted the attention of many potential male consumers.
As for whether the previous blind users can be converted into actual sales after the price comes out, we will first reserve our opinions. Because in two days, we will have a test drive experience at The Horizon MINIEV GAMEBOY, and then we will discuss more about the product power of this car. If you have any questions here, you can also leave a message in the comment area below.