Looking at the entire domestic automobile market, the Emgrand family is a very special existence. Few people can be like it, under the siege of the joint venture brand, for 10 consecutive years to win the A-class home car independent brand sales crown. As a phenomenon-level product, the explosive gene of the Emgrand family is enough to support it as the most stable brand face of Geely Automobile.
The first time I heard the name "Emgrand" was in 2009. At that time, the fledgling Emgrand EC718 single-handedly won the annual sales of 50,000 units. This number is not much now, but in the era when domestic products have not yet risen, it is already quite remarkable.
Later, the ensuing double champion 2nd generation Emgrand, the world's first public challenge to "car-to-car vertical collision" Emgrand GL, etc., refreshed my impression of the Emgrand family again and again, so that for a long time afterwards, I habitually equated the Emgrand family with "brave people who are willing to break through the frame".
Interestingly, what initially broke my mind was its understanding of "L" type products. In the past, when other domestic "L" products were promoted, the selling point was basically only the word "space". This time Emgrand L brought me a different sense of freshness, its gameplay is more comprehensive and more advanced, if you want to use three words to summarize, it can only be Lushry (more high-end), Leading (stronger technology) and Lager (more space). Geely has named it "the flagship model with the highest family specifications" this time, but it will not be excessive. As for whether the new car can continue the glory of the family's past, I think the answer is also hidden in the three words OfRy (higher grade), Leading (stronger technology) and Larger (more space).
Looking at the world of faces, "good looking" is also a little more advanced
This kind of thing as "looking at the face" is a common law no matter what era and what field. The 100,000-level family car market pursues the truth of "beauty is justice", but this market segment has a drawback: the cost is too limited. Once the design is trapped in funds, it is difficult to play with no amount of whimsy. For example, Xuanyi, Civic, Corolla, Sagitar and other players, they are indeed evergreen trees in the market segment, and the resources and strength behind them are also remarkable, but if you want to say that they are won by appearance, I think few people agree. The reason why these classic products sell well is entirely because of the comprehensive stacking of product forces. In terms of appearance alone, their "conformist" appearance does not have much of an impulse to like. Of course, the middle-aged greasy feeling brought about by this conservative style actually has benefits, that is, no matter how it is, it will not make you hate. It's just that for young users who have pursuits, there is less of an unforgettable surprise.
The newly promoted Emgrand L has shown a lot of ambition. As Geely's first sedan product to use the "Energy Storm" design language, Emgrand L has faded the traces of the family's past and instead presented visual pictures in more novel ways. For example, the front part, the traditional rippled design disappears, and the replacement is a huge black grille with full tension, which is a very visually impactful technique that can easily impress people at first glance. Coupled with the embellishment of the energy light column headlights and the black decorative front bumper, the shape of the entire front face is enlarged as a whole, forming a wonderful chemical effect of "1+1>2". The so-called recognition, Emgrand L has done its homework in the front part of the car.
Incidentally, the energy pillar headlights are one of Geely's iconic design elements, according to the official introduction, it contains 12 LED light sources inside, and the illumination range is the widest and farthest in the same level. This kind of refinement in details is a test of the brand's sincerity, and Emgrand L in order to echo back and forth, the taillights have also been taken care of, more than 2 meters, composed of 258 LED light sources "flying streamer" through the taillights in the hardware has surpassed the entry-level luxury car, the accompanying energy storm, aurora roaming, galaxy river rotation three kinds of greeting guest lights, is a perfect sense of ceremony artifact.
Is this wayward? I think Geely, which has entered the 4.0 era, has this wayward capital. Geely can evolve from "water droplet ripples" to "energy storms", in fact, it is also an inevitable product of the change of the times, and the straight waterfall "energy strings" shape brought by xingrui and xingyue L next door has proved us a lot of things. Therefore, this willfulness is the result of evolution for Geely, and it is also what we as consumers like to see. The same is true for Boyue X.
Some people say that design is like fine wine, after precipitation, evolution and iteration, it will become more mellow. Emgrand L, who has a new look, also brought this drunkenness to the car.
At a time when the word "national tide" has been used badly, how to correctly draw three thousand weak water scoops from Chinese civilization is a problem that everyone should think about. At this point, Geely's designers have their own set of ideas. Therefore, they laid out a Danqing blue contrast design with the characteristics of Chinese ink painting in the car of Emgrand L, and the center console was also integrated into the shape of the Chinese guqin, and the fresh and elegant visual experience was immediately presented. This technique is wonderful in the creation of artistic conception, and it is also effectively separated from the mainstream design routines of the times, so that tradition and modernity, routine and innovation coexist organically. Coupled with a wide range of soft material wrapping and Rheinland certified "skin-friendly energy seats", indeed in terms of quality and sense of premium, Emgrand L has raised the Level of its peers to a new height.
These are all Emgrand L's Luxury (higher grades).
How much inner volume can the intelligent configuration of the 100,000-level family car have?
At the end of October last year, Geely Automobile Group held an event of "Smart Geely 2025 - Geely Longwan Technology Club and Global Power Technology Brand Release", which allowed me to re-appreciate Geely's latest achievements in the field of intelligent technology. GEEA3.0 central computing platform architecture, intelligent cockpit chip SE1000, more than 50 million hours of cockpit technical data... After listening in detail to CEO Gan Jiayue's analysis of the "Smart Geely 2025" strategy and the "Nine Dragon Bay Action", I suddenly found that Geely Automobile Group and this autonomous big brother had gone so far. So at that time, I guessed that the upcoming Emgrand L should have a good performance in terms of intelligent technology, and the fact is indeed within my expectations, such as 540 ° transparent chassis, air purifier, inductive trunk, L2 level intelligent driving system, gesture-sensitive reading lights, intelligent conditioning mode, rear intelligent detection system, main and co-pilot knee soft bag, standard 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, smart key remote control start, Mobile APP remote control and standard FOTA cloud upgrade and other functions, together is enough to make Emgrand L's intelligent technology quality is not simple.
Of course, I was curious about how the designer came up with the idea of adding "acupressure point heat therapy" to the chair. Not to mention the same level, I think it is difficult for you to find products with similar functions at several levels. Always with a walking masseuse, this idea I am willing to give a perfect score.
Space force values are full
In terms of the ability to create space, I think it is difficult for anyone to compete with Honda, the title of "space magician" is not empty, and Honda who takes the quality route can hold a lot of things in his belly. Emgrand L can fight with Honda at the same latitude with the strength of the BMA architecture. This is because the BMA architecture has a modular nature, so designers can get a high degree of creative freedom at the source, which is essentially similar to the "space magician".
However, Emgrand L has risen a game, directly in the size of the force value to full, 4735 * 1815 * 1478 (mm) + 2700 (mm) body shape, directly into the Emgrand family wheelbase of the longest product, this data is also more than many competitors at the same level to have an advantage, including Xuanyi, Corolla, Langyi. So even in today's "size inflation", the spatial performance of Emgrand L also has a shining point, which is the Larger (larger space) attribute of Emgrand L.
Back to the beginning of the question, can Emgrand L continue the glory of the family's past, I think you already have your own answer.
Car World Perspective:
From a personal emotional point of view, the Emgrand family is really an obsession for me, when you have also witnessed its glorious deeds and accompanied the independent brand through a long and arduous period of time, the symbolic products can naturally leave a special place in your heart. From the perspective of comprehensive product quality, the positioning and playing style of Emgrand L are quite correct, although it is still the gene of traditional car companies in its bones, but in content it already has the form of a new force for car manufacturing. You can think that emgrand L's winning formula is product advantage, but I would like to say that there is a looming strategic advantage in Emgrand L beyond this. This double killer setting can easily capture the hearts of non-fan-oriented users, which is also an important foundation for Emgrand L's future continued strength. In the framework of the 100,000-level family car, Emgrand L has achieved the performance of "Plus". If there is any product of the same level that can be selected with closed eyes, then I must vote for Emgrand L.